公开(公告)号：US10666748B2

公开(公告)日：2020-05-26

申请号：US14451148

申请日：2014-08-04

Applicant: ADOBE INC.

Inventor： Craig Mathis ,  James Harold Brown ,  Joshua Aaron Hansen ,  Deepak Pai

IPC: H04L29/08 ,  G06F3/0481

Abstract: Embodiments of the present invention provide systems, methods, and computer storage media directed to an analytics tool for detecting real-time user or “visitor” events based on real-time data. More specifically, events are detected based on actions not taken by a user. In this regard, events can be defined and, thereafter, detected based on inactions of a user. In some cases, events are inferred or predicted based on a calculated likelihood of a user not performing an action. Upon determining an event based on an action not being performed by a user, an interested party may be notified thereof such that the interested party can influence, in real-time, visitor conversion.