公开(公告)号：US20060026069A1

公开(公告)日：2006-02-02

申请号：US11139058

申请日：2005-05-27

Applicant: Larry Mazurkiewicz ,  Kevin Harrison ,  Kalpesh Patel ,  Frank Pirri ,  Wojciech Wietecha

Inventor： Larry Mazurkiewicz ,  Kevin Harrison ,  Kalpesh Patel ,  Frank Pirri ,  Wojciech Wietecha

IPC: G07G1/14

CPC classification number: G06Q30/02 ,  G06Q10/06 ,  G06Q30/0243 ,  G06Q30/0255

Abstract: Methods and apparatus to implement enhanced employment technology frameworks are disclosed. In one example, a method of selecting media to be used for advertising an employment opportunity includes receiving from a user information representative of the employment opportunity; accessing information representing historical effectiveness of advertisements, wherein the information representing the historical effectiveness of advertisements tracks advertising transactions that were previously performed to fill an historic employment opportunity and the effectiveness of the advertising transactions in generating responses from candidates who fit the historic employment opportunity; comparing the historical effectiveness of advertisements and the information representative of the employment opportunity; and selecting a media having the historical effectiveness for the historic employment opportunity and presenting a user with an indication of the historical effectiveness of the selected media along with alternative media selections.

Abstract translation: 披露了实施增强就业技术框架的方法和手段。 在一个示例中，选择用于广告就业机会的媒体的方法包括从用户接收代表就业机会的信息; 访问表示广告历史有效性的信息，其中表示广告的历史有效性的信息跟踪以前执行的广告交易以填补历史性就业机会以及广告交易在产生符合历史就业机会的候选者的响应中的有效性; 比较广告的历史效果和代表就业机会的信息; 并选择具有历史性就业机会的历史有效性的媒体，并向用户呈现所选媒体的历史有效性以及替代媒体选择。