公开(公告)号：US07577578B2

公开(公告)日：2009-08-18

申请号：US10006600

申请日：2001-12-05

Applicant: Viveka Linde ,  Mats Linde

Inventor： Viveka Linde ,  Mats Linde

IPC: G06F17/30

CPC classification number: G06Q30/02 ,  G06F19/00 ,  G06Q30/0202

Abstract: A method for determining the post-launch performance of a product on a market is provided. The method involves storing, in a database, collected data related to at least one key success factor associated with at least the market performance which is related to said product; storing, in a database, collected data related to unmet needs on said market; storing, in a database, collected data related to the propensity of a decision-maker to choose said product; and using a computer to calculate the future market share of said product based on said collected data, thereby determining said post-launch performance on said market. The method allows improved forecasting of the future performance of a product on a market and provides improved understanding, benchmarking, forecasting and strategic decision-making as regards the future sales of the product in question.

Abstract translation: 提供了一种在市场上确定产品的发射后性能的方法。 该方法涉及在数据库中存储与至少与至少与所述产品相关的市场表现相关联的至少一个关键成功因素的收集的数据; 在数据库中存储与所述市场上未满足需求有关的数据; 在数据库中存储与决策者选择所述产品的倾向相关的数据; 以及使用计算机基于所述收集的数据计算所述产品的未来市场份额，从而确定所述市场上的所述发射后性能。 该方法可以改进市场上产品未来业绩的预测，并提供有关产品未来销售情况的更好的理解，基准测试，预测和战略决策。