公开(公告)号：US20120143718A1

公开(公告)日：2012-06-07

申请号：US12959745

申请日：2010-12-03

申请人： Stephen E. Graham ,  Mary Catherine Graham ,  Moshe Ben-Akiva ,  Adam M. Roberts ,  Xiaojing Li ,  Vaibhav Rathi ,  Sanjib Mohanty

发明人： Stephen E. Graham ,  Mary Catherine Graham ,  Moshe Ben-Akiva ,  Adam M. Roberts ,  Xiaojing Li ,  Vaibhav Rathi ,  Sanjib Mohanty

IPC分类号： G06Q30/00

CPC分类号： G06Q30/0631

摘要： A method for determining product recommendations to be presented to users includes forming, by a formula generation module, a plurality of different recommendation formulas, including, for each recommendation formula, assigning a weight to at least some of a plurality of recommendation characteristics, wherein each recommendation characteristic is representative of at least one of a characteristic of a product, a characteristic of a method for presenting the product recommendations to the users, and a characteristic of a user. The method further includes iteratively performing the steps of: for each of the plurality of recommendation formulas, selecting, by a product recommendation module, at least one product for presentation to the users on the basis of the corresponding recommendation formula; sending, by a communications module, instructions to a server to present the selected product to the users; receiving, by a data evaluation module, data representative of user responses to each of the products presented to the users; evaluating, by the data evaluation module, the received data; and selecting, using the data evaluation module, a subset of the recommendation formulas included in the plurality of recommendation formulas on the basis of the evaluation of the collected data.

摘要翻译： 用于确定要呈现给用户的产品建议的方法包括通过公式生成模块形成多个不同的推荐公式，包括针对每个推荐公式，将权重分配给多个推荐特征中的至少一些，其中每个 推荐特征代表产品的特征，用于向用户呈现产品推荐的方法的特征和用户的特征中的至少一个。 所述方法还包括迭代地执行以下步骤：对于所述多个推荐公式中的每一个，由产品推荐模块选择至少一个产品，用于基于相应的推荐公式呈现给用户; 通过通信模块发送指示给服务器以向所述用户呈现所选择的产品; 由数据评估模块接收表示用户对呈现给用户的每个产品的响应的数据; 由数据评估模块评估所接收的数据; 以及基于所收集的数据的评估，使用所述数据评估模块来选择包括在所述多个推荐公式中的推荐公式的子集。