Managing on line advertising using a metric limit, such as a minimum profit
    2.
    发明授权
    Managing on line advertising using a metric limit, such as a minimum profit 有权
    管理在线广告使用度量限制,如最低利润

    公开(公告)号:US08639574B2

    公开(公告)日:2014-01-28

    申请号:US12772266

    申请日:2010-05-03

    Abstract: To help advertisers to manage their online advertising, some business metric, such as ROI, profit, gross profit, etc., may be estimated and/or tracked with respect to an ad campaign, or a portion of the ad campaign. An advertiser may provide a business metric target, such as a target ROI, a target gross profit, a target profit, etc. An ad delivery system may then adjust information in an ad campaign (or a portion of an ad campaign) in an effort to meet the target. Similarly, an advertiser may provide a goal, such as maximizing or minimizing a business metric. The ad delivery system may then adjust information in an ad campaign (or a portion of an ad campaign) in an effort to meet the goal. The targets or goals may be subject to one or more constraints. The advertiser may provide limits on values of one or more business metrics. The ad delivery system may then turn off, or govern, the delivery of ads if the limits are violated.

    Abstract translation: 为了帮助广告客户管理其在线广告,可能会针对广告系列或广告系列的一部分估算和/或跟踪某些业务指标(例如投资回报率,利润,毛利润等)。 广告商可以提供业务指标目标,例如目标ROI,目标毛利润,目标利润等。然后,广告投放系统可以在努力中调整广告活动(或广告活动的一部分)中的信息 达到目标。 类似地,广告商可以提供目标,例如最大化或最小化业务度量。 然后,广告投放系统可以调整广告系列(或广告系列的一部分)中的信息,以实现目标。 目标或目标可能受到一个或多个限制。 广告客户可以对一个或多个业务度量的值提供限制。 如果违反限制,广告投放系统可能会关闭或管理广告的投放。

    MANAGING ON LINE ADVERTISING USING A METRIC LIMIT, SUCH AS A MINIMUM PROFIT
    3.
    发明申请
    MANAGING ON LINE ADVERTISING USING A METRIC LIMIT, SUCH AS A MINIMUM PROFIT 有权
    使用公制限制管理在线广告,如最低利润

    公开(公告)号:US20100211460A1

    公开(公告)日:2010-08-19

    申请号:US12772266

    申请日:2010-05-03

    Abstract: To help advertisers to manage their online advertising, some business metric, such as ROI, profit, gross profit, etc., may be estimated and/or tracked with respect to an ad campaign, or a portion of the ad campaign. An advertiser may provide a business metric target, such as a target ROI, a target gross profit, a target profit, etc. An ad delivery system may then adjust information in an ad campaign (or a portion of an ad campaign) in an effort to meet the target. Similarly, an advertiser may provide a goal, such as maximizing or minimizing a business metric. The ad delivery system may then adjust information in an ad campaign (or a portion of an ad campaign) in an effort to meet the goal. The targets or goals may be subject to one or more constraints. The advertiser may provide limits on values of one or more business metrics. The ad delivery system may then turn off, or govern, the delivery of ads if the limits are violated.

    Abstract translation: 为了帮助广告客户管理其在线广告,可能会针对广告系列或广告系列的一部分估算和/或跟踪某些业务指标(例如投资回报率,利润,毛利润等)。 广告商可以提供业务指标目标,例如目标ROI,目标毛利润,目标利润等。然后,广告投放系统可以在努力中调整广告活动(或广告活动的一部分)中的信息 达到目标。 类似地,广告商可以提供目标,例如最大化或最小化业务度量。 然后,广告投放系统可以调整广告系列(或广告系列的一部分)中的信息,以实现目标。 目标或目标可能受到一个或多个限制。 广告客户可以对一个或多个业务度量的值提供限制。 如果违反限制,广告投放系统可能会关闭或管理广告的投放。

    Managing on-line advertising using metrics such as return on investment and/or profit
    4.
    发明授权
    Managing on-line advertising using metrics such as return on investment and/or profit 有权
    使用诸如投资回报率和/或利润等指标来管理在线广告

    公开(公告)号:US07734503B2

    公开(公告)日:2010-06-08

    申请号:US10953861

    申请日:2004-09-29

    Abstract: To help advertisers to manage their online advertising, some business metric, such as ROI, profit, gross profit, etc., may be estimated and/or tracked with respect to an ad campaign, or a portion of the ad campaign. An advertiser may provide a business metric target, such as a target ROI, a target gross profit, a target profit, etc. An ad delivery system may then adjust information in an ad campaign (or a portion of an ad campaign) in an effort to meet the target. Similarly, an advertiser may provide a goal, such as maximizing or minimizing a business metric. The ad delivery system may then adjust information in an ad campaign (or a portion of an ad campaign) in an effort to meet the goal. The targets or goals may be subject to one or more constraints. The advertiser may provide limits on values of one or more business metrics. The ad delivery system may then turn off, or govern, the delivery of ads if the limits are violated.

    Abstract translation: 为了帮助广告客户管理其在线广告,可能会针对广告系列或广告系列的一部分估算和/或跟踪某些业务指标(例如投资回报率,利润,毛利润等)。 广告商可以提供业务指标目标,例如目标ROI,目标毛利润,目标利润等。然后,广告投放系统可以在努力中调整广告活动(或广告活动的一部分)中的信息 达到目标。 类似地,广告商可以提供目标,例如最大化或最小化业务度量。 然后,广告投放系统可以调整广告系列(或广告系列的一部分)中的信息,以实现目标。 目标或目标可能受到一个或多个限制。 广告客户可以对一个或多个业务度量的值提供限制。 如果违反限制,广告投放系统可能会关闭或管理广告的投放。

    Process for preparing furan compositions
    5.
    发明授权
    Process for preparing furan compositions 失效
    制备FURAN组合物的方法

    公开(公告)号:US5189185A

    公开(公告)日:1993-02-23

    申请号:US485682

    申请日:1990-02-27

    CPC classification number: C07D307/33 C07D307/30

    Abstract: A process for preparing furans of the formula (I) ##STR1## by reacting a furanone of the formula ##STR2## with an organic orthoacid or an orthosilicate in the presence of an acid catalyst at an elevated temperature.

    Abstract translation: 通过在酸性催化剂的存在下,在升高的温度下使式“IMAGE”的呋喃酮与有机邻酸或原硅酸盐反应,制备式(I)的呋喃的方法。

    Managing on-line advertising using metrics such as return on investment and/or profit
    6.
    发明申请
    Managing on-line advertising using metrics such as return on investment and/or profit 有权
    使用诸如投资回报率和/或利润等指标来管理在线广告

    公开(公告)号:US20060069614A1

    公开(公告)日:2006-03-30

    申请号:US10953861

    申请日:2004-09-29

    Abstract: To help advertisers to manage their online advertising, some business metric, such as ROI, profit, gross profit, etc., may be estimated and/or tracked with respect to an ad campaign, or a portion of the ad campaign. An advertiser may provide a business metric target, such as a target ROI, a target gross profit, a target profit, etc. An ad delivery system may then adjust information in an ad campaign (or a portion of an ad campaign) in an effort to meet the target. Similarly, an advertiser may provide a goal, such as maximizing or minimizing a business metric. The ad delivery system may then adjust information in an ad campaign (or a portion of an ad campaign) in an effort to meet the goal. The targets or goals may be subject to one or more constraints. The advertiser may provide limits on values of one or more business metrics. The ad delivery system may then turn off, or govern, the delivery of ads if the limits are violated.

    Abstract translation: 为了帮助广告客户管理其在线广告,可能会针对广告系列或广告系列的一部分估算和/或跟踪某些业务指标(例如投资回报率,利润,毛利润等)。 广告商可以提供业务指标目标,例如目标ROI,目标毛利润,目标利润等。然后,广告投放系统可以在努力中调整广告活动(或广告活动的一部分)中的信息 达到目标。 类似地,广告商可以提供目标,例如最大化或最小化业务度量。 然后,广告投放系统可以调整广告系列(或广告系列的一部分)中的信息,以实现目标。 目标或目标可能受到一个或多个限制。 广告客户可以对一个或多个业务度量的值提供限制。 如果违反限制,广告投放系统可能会关闭或管理广告的投放。

    Process for preparing furan compositions
    7.
    发明授权
    Process for preparing furan compositions 失效
    制备FURAN组合物的方法

    公开(公告)号:US5103026A

    公开(公告)日:1992-04-07

    申请号:US513139

    申请日:1990-04-23

    CPC classification number: C07D407/04 C07D307/30

    Abstract: A process for preparing a composition of the formula ##STR1## by reacting a composition of the formula ##STR2## with a polyhydric alcohol of the formula HO--X--OH in the presence of an acid catalyst at an elevated temperature to form a ketal of the formula ##STR3## and reacting the ketal of the formula (II) with a monohydric alcohol in the presence of an acid at an elevated temperature to form ##STR4##

    Abstract translation: 通过在酸催化剂的存在下,在升高的温度下使式(IV)的组合物与式HO-X-OH的多元醇反应来制备式(I)的组合物的方法: 温度以形成式(II)的缩酮,并在酸的存在下在升高的温度下使式(II)的缩酮与一元醇反应,形成(I)

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