Associating advertisements with videos

    公开(公告)号:US09824372B1

    公开(公告)日:2017-11-21

    申请号:US12029140

    申请日:2008-02-11

    IPC分类号: G06Q30/00 G06Q30/02

    CPC分类号: G06Q30/0241 G06Q30/0251

    摘要: The subject matter of this specification can be embodied in, among other things, a method that includes identifying web pages that embed a selected video, aggregating content derived from the identified web pages, and transmitting one or more advertisements (ads) that are targeted to the aggregated content for presentation with the selected video embedded on the identified web pages.

    PROVIDING CONTENT BASED ON GEOGRAPHIC LOCATION DATA
    2.
    发明申请
    PROVIDING CONTENT BASED ON GEOGRAPHIC LOCATION DATA 审中-公开
    基于地理位置数据提供内容

    公开(公告)号:US20150371269A1

    公开(公告)日:2015-12-24

    申请号:US13598929

    申请日:2012-08-30

    IPC分类号: G06Q30/02 G06F17/30

    CPC分类号: G06Q30/0261 G06F16/9537

    摘要: Methods, system, and apparatus, including computer programs are encoded on a computer storage medium, for providing content based on geographic location data. In one aspect, a method includes receiving a request from a website for a map segment corresponding to a particular location. Keywords are extracted from the website as targeting criteria for the particular location. The targeting criteria is associated with the particular location. A subsequent request for advertising content associated with the particular location is received. One or more advertising content items are selected based on the targeting criteria. The selected advertising content items are provided responsive to the subsequent request.

    摘要翻译: 包括计算机程序的方法,系统和装置在计算机存储介质上编码,用于基于地理位置数据提供内容。 一方面,一种方法包括从网站接收对应于特定位置的地图段的请求。 将关键字从网站提取为特定位置的定位条件。 定位条件与特定位置相关联。 接收与特定位置相关联的广告内容的后续请求。 基于目标标准来选择一个或多个广告内容项目。 响应于后续请求提供所选择的广告内容项目。

    Placing sponsored-content based on images in video content
    3.
    发明授权
    Placing sponsored-content based on images in video content 有权
    根据视频内容中的图像放置赞助内容

    公开(公告)号:US09043828B1

    公开(公告)日:2015-05-26

    申请号:US11966587

    申请日:2007-12-28

    IPC分类号: H04N7/10 H04N7/025 H04N21/258

    摘要: Sponsored-content may be placed based on images in video content. A first image in a frame of a video content item is identified. The first image is matched with a second stored image. A sponsored-content item to be presented is selected based on an association between the second stored image and the sponsored-content item.

    摘要翻译: 可以基于视频内容中的图像放置赞助内容。 识别视频内容项目的帧中的第一图像。 第一个图像与第二个存储的图像匹配。 基于第二存储图像和赞助内容项之间的关联来选择要呈现的赞助内容项。

    Book content item search
    4.
    发明授权
    Book content item search 有权
    预订内容项搜索

    公开(公告)号:US09043338B1

    公开(公告)日:2015-05-26

    申请号:US13620439

    申请日:2012-09-14

    IPC分类号: G06F17/30

    摘要: Methods, systems, and apparatus, including computer program products are provided for ranking distinct book content items based on implicit links to other distinct book content items. The implicit links are defined based on the identification of matching features in the distinct book content items. In some implementations, the matching features can be image features that appear in image content of the distinct book content items. Edges representing implicit links are generated between distinct nodes representing the distinct book content items in the weighted graph. Each distinct book content item can be ranked based on the edges connected to the distinct node in the weighted graph that represents the distinct book content item.

    摘要翻译: 提供了包括计算机程序产品在内的方法,系统和装置,用于基于与其他不同书籍内容项目的隐含链接来对不同的书籍内容项目进行排名。 基于不同书籍内容项目中匹配特征的识别来定义隐含链接。 在一些实现中,匹配特征可以是出现在不同书籍内容项目的图像内容中的图像特征。 表示隐式链接的边缘在加权图中代表不同书籍内容项目的不同节点之间生成。 可以基于连接到代表不同书籍内容项目的加权图形中的不同节点的边缘来对每个不同的书籍内容项目进行排名。

    Creating targeting information for a user
    5.
    发明授权
    Creating targeting information for a user 有权
    为用户创建定位信息

    公开(公告)号:US08909631B1

    公开(公告)日:2014-12-09

    申请号:US13217605

    申请日:2011-08-25

    IPC分类号: G06F7/00 G06F17/30

    CPC分类号: G06F17/3087 G06Q30/02

    摘要: Methods, systems, and computer program products, including computer programs encoded on a computer readable storage medium, for providing content to a user based on the mode of the user. A method includes: providing a data structure that includes query logs; processing query logs to determine candidate queries that satisfy a criteria, the processing including determining a location of interest, if any, for each query log entry and where the criteria requires an entry to have been submitted from a location that is different from a location of interest associated with the entry; evaluating the candidate queries to determine targeting information for the location of interest; receiving a request for content from a user that is proximate to the location of interest or has expressed an interest in the location of interest; and providing content to the user based at least in part on the targeting information.

    摘要翻译: 方法,系统和计算机程序产品,包括在计算机可读存储介质上编码的计算机程序,用于基于用户的模式向用户提供内容。 一种方法包括:提供包括查询日志的数据结构; 处理查询日志以确定满足条件的候选查询,所述处理包括为每个查询日志条目确定感兴趣的位置(如果有的话),并且其中标准要求从不同于位置的位置提交条目 与入场有关的利息; 评估候选查询以确定感兴趣的位置的目标信息; 接收来自接近感兴趣位置的用户的内容请求,或者对感兴趣的位置表示兴趣; 以及至少部分地基于所述目标信息向所述用户提供内容。

    Identifying related queries
    6.
    发明授权
    Identifying related queries 有权
    识别相关查询

    公开(公告)号:US08732153B1

    公开(公告)日:2014-05-20

    申请号:US13616893

    申请日:2012-09-14

    IPC分类号: G06F7/00 G06F17/30

    摘要: A method includes receiving search queries. Images are generated that represent the volume of each search query relative to all search queries over a period of time. The images are processed to generate wavelets for each image. Related queries having similar increases or decreases in volume are identified by comparing at least some of the wavelets corresponding to a first query to wavelets corresponding to other queries.

    摘要翻译: 一种方法包括接收搜索查询。 生成表示在一段时间内相对于所有搜索查询的每个搜索查询的卷的图像。 处理图像以生成每个图像的小波。 通过将对应于第一查询的至少一些小波与对应于其他查询的小波进行比较来识别具有类似体积增加或减小的相关查询。

    Systems and methods for determining query similarity by query distribution comparison
    7.
    发明授权
    Systems and methods for determining query similarity by query distribution comparison 有权
    通过查询分配比较确定查询相似性的系统和方法

    公开(公告)号:US08694499B1

    公开(公告)日:2014-04-08

    申请号:US13213828

    申请日:2011-08-19

    IPC分类号: G06F17/30

    CPC分类号: G06F17/30424 G06F17/30964

    摘要: A system determines query similarity. The system determines a volume per unit time of an issued first query over a time period and determines a volume per unit time of issued other queries over the time period. The system compares the volume per unit time of each of the issued other queries to the volume per unit time of the issued first query. The system identifies ones of the issued other queries as similar to the first query based on the comparison.

    摘要翻译: 系统确定查询相似性。 系统确定在一段时间内发出的第一个查询的每单位时间的卷数,并确定该时间段内发出的其他查询的每单位时间的卷数。 系统将每个发出的其他查询的每单位时间的卷与发出的第一个查询的每单位时间的卷进行比较。 基于比较,系统将发布的其他查询中的一个与第一个查询相似。

    Selecting keywords using co-visitation information
    8.
    发明授权
    Selecting keywords using co-visitation information 有权
    使用共同访问信息选择关键字

    公开(公告)号:US08572096B1

    公开(公告)日:2013-10-29

    申请号:US13297544

    申请日:2011-11-16

    IPC分类号: G06F17/30

    CPC分类号: G06F17/30867 G06Q10/10

    摘要: Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for selecting keywords for resources. In one aspect, a method includes identifying a particular online resource that includes non-text content. Co-visitation data are obtained for the particular resource. The co-visitation data specify one or more co-requested online resources for the particular online resource. Each of the co-requested online resources were requested by a user device within a threshold period of the request for the particular online resource by the user device. Keywords are identified for each of the co-requested online resources, and can include keywords that were selected based on text content of the co-requested online resource. One or more of the identified keywords are selected as keywords for the particular resource.

    摘要翻译: 方法,系统和装置,包括在计算机存储介质上编码的计算机程序,用于选择资源的关键字。 一方面,一种方法包括识别包括非文本内容的特定在线资源。 获取特定资源的共访问数据。 共同访问数据指定特定在线资源的一个或多个共同请求的在线资源。 在用户设备对特定在线资源的请求的阈值期间内,由用户设备请求每个共同请求的在线资源。 针对每个共同请求的在线资源标识关键字,并且可以包括基于共同请求的在线资源的文本内容而选择的关键字。 选择一个或多个所识别的关键词作为特定资源的关键字。

    Identifying related queries
    10.
    发明授权
    Identifying related queries 有权
    识别相关查询

    公开(公告)号:US08515935B1

    公开(公告)日:2013-08-20

    申请号:US13219076

    申请日:2011-08-26

    IPC分类号: G06F7/00 G06F17/30

    摘要: A method includes receiving search queries. Images are generated that represent the volume of each search query relative to all search queries over a period of time. The images are processed to generate wavelets for each image. Related queries having similar increases or decreases in volume are identified by comparing at least some of the wavelets corresponding to a first query to wavelets corresponding to other queries.

    摘要翻译: 一种方法包括接收搜索查询。 生成表示在一段时间内相对于所有搜索查询的每个搜索查询的卷的图像。 处理图像以生成每个图像的小波。 通过将对应于第一查询的至少一些小波与对应于其他查询的小波进行比较来识别具有类似体积增加或减小的相关查询。