公开(公告)号：US20110191185A1

公开(公告)日：2011-08-04

申请号：US12699150

申请日：2010-02-03

Applicant: Bryan Schroeder ,  Shane Wiley ,  Amir Cory

Inventor： Bryan Schroeder ,  Shane Wiley ,  Amir Cory

IPC: G06Q30/00 ,  G06F17/30

CPC classification number: G06Q30/0261 ,  G06F17/30241 ,  G06F17/30887 ,  H04L67/10

Abstract: Methods, systems and computer program products are provided for targeting users for content provision. In one method, the method receives at a server, one or more content objects and one or more ZIP+4 codes as targeting parameters for the one or more content objects. The method retrieves personal information of a plurality of users. The method then identifies one or more of the plurality of users located in geographic areas corresponding to the one or more ZIP+4 codes based, at least in part, on the personal information. Subsequently, the method targets a content object of the one or more content objects to the one or more of the plurality of users based on the identified geographic areas of the users and the ZIP+4 codes associated with corresponding ones of the one or more content objects.

Abstract translation: 提供了方法，系统和计算机程序产品，用于定位用户的内容提供。 在一种方法中，该方法在服务器处接收一个或多个内容对象和一个或多个ZIP + 4代码作为一个或多个内容对象的目标参数。 该方法检索多个用户的个人信息。 该方法至少部分地基于个人信息来识别位于与一个或多个ZIP + 4代码对应的地理区域中的多个用户中的一个或多个。 随后，该方法基于所识别的用户的地理区域和与一个或多个内容中的相应的一个或多个内容相关联的ZIP + 4代码，将一个或多个内容对象的内容对象定向到多个用户中的一个或多个 对象

公开(公告)号：US08935177B2

公开(公告)日：2015-01-13

申请号：US12976482

申请日：2010-12-22

Applicant: Shane Wiley ,  Amir Cory

Inventor： Shane Wiley ,  Amir Cory

IPC: G06Q30/00 ,  G06Q30/02

CPC classification number: G06Q30/0246

Abstract: Anonymous measurement of online advertising using offline sales is disclosed. The measurement uses anonymized online ad exposure data and anonymized offline sales, or conversion data, to measure effectiveness of online advertisement. The anonymized exposure and conversion data are matched using tokens from each data set; each token corresponds to a user and is generated from personally identifiable information of the user that is anonymized to preserve the user's privacy. The anonymized exposure and conversion data is aggregated using the tokens to map records in the data sets for a given user. Users' ad exposure and sales history is used, anonymously, to gauge ad effectiveness of a corresponding ad campaign. The effectiveness measure, or measures, can further be used to configure another ad campaign.

Abstract translation: 披露了使用离线销售进行在线广告的匿名测量。 该测量使用匿名在线广告曝光数据和匿名离线销售或转换数据来衡量在线广告的有效性。 使用来自每个数据集的令牌来匹配匿名曝光和转换数据; 每个令牌对应于用户，并且是由匿名的用户的个人身份信息生成的，以保护用户的隐私。 匿名曝光和转换数据使用令牌进行聚合，以映射给定用户的数据集中的记录。 匿名使用用户的广告曝光和销售历史来衡量相应广告系列的广告效果。 有效措施或措施可进一步用于配置其他广告活动。

公开(公告)号：US09135643B2

公开(公告)日：2015-09-15

申请号：US12699150

申请日：2010-02-03

Applicant: Bryan Schroeder ,  Shane Wiley ,  Amir Cory

Inventor： Bryan Schroeder ,  Shane Wiley ,  Amir Cory

IPC: G06Q30/00 ,  G06Q30/02

CPC classification number: G06Q30/0261 ,  G06F17/30241 ,  G06F17/30887 ,  H04L67/10

Abstract: Methods, systems and computer program products are provided for targeting users for content provision. In one method, the method receives at a server, one or more content objects and one or more ZIP+4 codes as targeting parameters for the one or more content objects. The method retrieves personal information of a plurality of users. The method then identifies one or more of the plurality of users located in geographic areas corresponding to the one or more ZIP+4 codes based, at least in part, on the personal information. Subsequently, the method targets a content object of the one or more content objects to the one or more of the plurality of users based on the identified geographic areas of the users and the ZIP+4 codes associated with corresponding ones of the one or more content objects.

Abstract translation: 提供了方法，系统和计算机程序产品，用于定位用户的内容提供。 在一种方法中，该方法在服务器处接收一个或多个内容对象和一个或多个ZIP + 4代码作为一个或多个内容对象的目标参数。 该方法检索多个用户的个人信息。 该方法至少部分地基于个人信息来识别位于与一个或多个ZIP + 4代码对应的地理区域中的多个用户中的一个或多个。 随后，该方法基于所识别的用户的地理区域和与一个或多个内容中的相应的一个或多个内容相关联的ZIP + 4代码，将一个或多个内容对象的内容对象定向到多个用户中的一个或多个 对象

公开(公告)号：US20120166272A1

公开(公告)日：2012-06-28

申请号：US12976482

申请日：2010-12-22

Applicant: Shane Wiley ,  Amir Cory

Inventor： Shane Wiley ,  Amir Cory

IPC: G06Q30/00

CPC classification number: G06Q30/0246

Abstract: Anonymous measurement of online advertising using offline sales is disclosed. The measurement uses anonymized online ad exposure data and anonymized offline sales, or conversion data, to measure effectiveness of online advertisement. The anonymized exposure and conversion data are matched using tokens from each data set; each token corresponds to a user and is generated from personally identifiable information of the user that is anonymized to preserve the user's privacy. The anonymized exposure and conversion data is aggregated using the tokens to map records in the data sets for a given user. Users' ad exposure and sales history is used, anonymously, to gauge ad effectiveness of a corresponding ad campaign. The effectiveness measure, or measures, can further be used to configure another ad campaign.

Abstract translation: 披露了使用离线销售进行在线广告的匿名测量。 该测量使用匿名在线广告曝光数据和匿名离线销售或转换数据来衡量在线广告的有效性。 使用来自每个数据集的令牌来匹配匿名曝光和转换数据; 每个令牌对应于用户，并且是由匿名的用户的个人身份信息生成的，以保护用户的隐私。 匿名曝光和转换数据使用令牌进行聚合，以映射给定用户的数据集中的记录。 匿名使用用户的广告曝光和销售历史来衡量相应广告系列的广告效果。 有效措施或措施可进一步用于配置其他广告活动。