公开(公告)号：US20140143058A1

公开(公告)日：2014-05-22

申请号：US13681195

申请日：2012-11-19

申请人： Sam Lessin ,  Justin Alexander Shaffer

发明人： Sam Lessin ,  Justin Alexander Shaffer

IPC分类号： G06Q30/02 ,  G06Q50/00

CPC分类号： G06Q30/0261 ,  G06Q50/01

摘要： An advertiser “buys” a venue by controlling something in the environment of a venue, e.g., playing music in a bar, changing the channel of a TV, changing drink specials, changing coupons in a store, or subsidizing transport to the venue (e.g., cab fare). The advertiser then advertises to people in the venue, where the ad is based on the thing that was controlled (e.g., an ad for the album for the song that was played in the bar). The ad may be served to users of a social networking system currently located at the venue through a user interface on the social networking system, a display screen at the venue, a mobile ad network, or another ad distribution mechanism.

摘要翻译： 广告主通过控制场地环境中的某些东西，例如在酒吧播放音乐，改变电视频道，更换饮品，更换商店中的优惠券，或补贴运送到场地（例如， ，司机费）。 然后，该广告商向该场所的用户发布广告，该广告基于所控制的内容（例如，在该栏中播放的歌曲的专辑的广告）。 该广告可以通过社交网络系统上的用户界面，场地的显示屏幕，移动广告网络或另一个广告分发机制来发送给当前位于场地的社交网络系统的用户。