公开(公告)号：US07533336B2

公开(公告)日：2009-05-12

申请号：US09796784

申请日：2001-03-01

申请人： Stephen E. Jaffe ,  Ralf Bull ,  Matthew B. Trevathan ,  Ravesh Lala ,  Dennis F. Haynes

发明人： Stephen E. Jaffe ,  Ralf Bull ,  Matthew B. Trevathan ,  Ravesh Lala ,  Dennis F. Haynes

IPC分类号： G06F17/00

CPC分类号： G06Q30/02 ,  G06F17/243 ,  G06F17/246 ,  G06Q30/06 ,  G06Q30/0641

摘要： A method and apparatus for facilitating the creation of e-commerce Web pages that include Featured Product areas. The invention includes a spreadsheet or similar user-friendly data entry mechanism which can be used to enter content pertaining to featured products. The content is imported from the spreadsheet into a Featured Product information database. The invention further provides one or more display templates, each defining a look and feel for a Featured Product area of a Web page. Each template has a corresponding HTML file defining the template, within which the actual content is represented by variables. Display engine software retrieves Featured product information from the Featured Product database as well as retrieves a selected template HTML file and replaces the variables with the selected feature product information from the database to create a Featured Product area of a Web page.