公开(公告)号：US09129312B1

公开(公告)日：2015-09-08

申请号：US11043499

申请日：2005-01-25

申请人： Nathaniel B. Scholl ,  Stephan G. Betz

发明人： Nathaniel B. Scholl ,  Stephan G. Betz

IPC分类号： G06Q30/02

CPC分类号： G06Q30/0275 ,  G06Q30/02 ,  G06Q30/08

摘要： A facility for bidding on a pending advertising opportunity is described. The facility receives at an advertiser a notification from a publisher. The notification contains keywords relating to a content request received by the publisher, and is sent by the publisher between its receipt of the content request and its dispatch of a content response responsive to the content request. In response to receiving the notification, the facility sends to the publisher a dynamic bid. The dynamic bid specifies an advertising message and a bid amount that the advertiser is willing to pay to present the advertising message in connection with a content response responsive to the content request produced by the publisher.

摘要翻译： 描述了一个招标广告机会。 该设施在广告商处收到来自发布商的通知。 该通知包含与发布者接收到的内容请求相关的关键字，并且由发布者在收到内容请求和响应于该内容请求的内容响应的发送之间发送。 响应收到通知，设施向发布商发送动态出价。 动态出价指定广告客户愿意支付的广告消息和出价金额，以响应于由发布者产生的内容请求来呈现与内容响应有关的广告消息。

公开(公告)号：US08447651B1

公开(公告)日：2013-05-21

申请号：US11043503

申请日：2005-01-25

申请人： Nathaniel B. Scholl ,  Stephan G. Betz

发明人： Nathaniel B. Scholl ,  Stephan G. Betz

IPC分类号： G06Q30/00

CPC分类号： G06Q30/0275 ,  G06Q30/02 ,  G06Q30/08

摘要： A facility for bidding on a pending advertising opportunity is described. The facility receives at an advertiser a notification from a publisher. The notification contains keywords relating to a content request received by the publisher, and is sent by the publisher between its receipt of the content request and its dispatch of a content response responsive to the content request. In response to receiving the notification, the facility sends to the publisher a dynamic bid. The dynamic bid specifies an advertising message and a bid amount that the advertiser is willing to pay to present the advertising message in connection with a content response responsive to the content request produced by the publisher.

公开(公告)号：US09489449B1

公开(公告)日：2016-11-08

申请号：US12783819

申请日：2010-05-20

申请人： Nathaniel B. Scholl ,  Alexander W. DeNeui

发明人： Nathaniel B. Scholl ,  Alexander W. DeNeui

IPC分类号： G06F17/30

CPC分类号： G06F17/30616 ,  G06F17/30646 ,  G06F17/30867 ,  G06Q30/02 ,  G06Q30/0256

摘要： A method and system for identifying search terms for placing advertisements along with search results is provided. The advertisement system selects a description of an item that is to be advertised. The advertisement system then retrieves documents that match the selected description. The advertisement system generates a score for each word of the retrieved documents that indicates relatedness of the word to the item to be advertised. After generating the scores for the words, the advertisement system identifies phrases of the words within the documents that are related to the item. The advertisement system then generates search terms for the item to be advertised from the identified phrases. The advertisement system submits the search terms and an advertisement to a search engines service for placement of a paid-for advertisement for the item.

公开(公告)号：US07752200B2

公开(公告)日：2010-07-06

申请号：US10914722

申请日：2004-08-09

申请人： Nathaniel B. Scholl ,  Alexander W. DeNeui

发明人： Nathaniel B. Scholl ,  Alexander W. DeNeui

IPC分类号： G06F7/00

CPC分类号： G06F17/30616 ,  G06F17/30646 ,  G06F17/30867 ,  G06Q30/02 ,  G06Q30/0256

摘要： A method and system for identifying search terms for placing advertisements along with search results is provided. The advertisement system selects a description of an item that is to be advertised. The advertisement system then retrieves documents that match the selected description. The advertisement system generates a score for each word of the retrieved documents that indicates relatedness of the word to the item to be advertised. After generating the scores for the words, the advertisement system identifies phrases of the words within the documents that are related to the item. The advertisement system then generates search terms for the item to be advertised from the identified phrases. The advertisement system submits the search terms and an advertisement to a search engines service for placement of a paid-for advertisement for the item.

摘要翻译： 提供了用于识别用于将广告与搜索结果一起放置的搜索项的方法和系统。 广告系统选择要广告的项目的描述。 然后，广告系统检索与所选描述匹配的文档。 广告系统为检索到的文档的每个单词生成一个分数，该分数指示该单词对待广告项目的相关性。 在生成单词的分数之后，广告系统识别与该项目相关的文档内的单词的短语。 然后，广告系统从所识别的短语中生成要广告的项目的搜索项。 广告系统向搜索引擎服务提交搜索条件和广告，以放置该项目的付费广告。