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    Advertisement customization
    1.
    发明授权
    Advertisement customization 有权
    广告定制

    公开(公告)号：US08165915B1

    公开(公告)日：2012-04-24

    申请号：US12178529

    申请日：2008-07-23

    申请人： Nathan Lucash

    发明人： Nathan Lucash

    IPC分类号： G06Q40/00

    CPC分类号： G06Q30/02 ,  G06Q30/0241 ,  G06Q30/0276 ,  G06Q40/00

    摘要： Methods, systems and computer program products for customizing one or more advertisements are described. Specifically, advertisements may be customized using information from content of a web page prior to viewing by a user. For example, the rendering of the text of an advertisement may be in a same size, color, and font type as the text on the web page into which the advertisement is integrated. In addition, the advertisement may be displayed using a same color scheme as that used by the web page such that the advertisement may be enhanced in terms of notice and interaction by the user.

    摘要翻译： 描述用于定制一个或多个广告的方法，系统和计算机程序产品。 具体地，可以在用户观看之前使用来自网页的内容的信息来定制广告。 例如，广告的文本的呈现可以与广告被集成到其中的网页上的文本相同的大小，颜色和字体类型。 此外，可以使用与网页使用的相同的颜色方案来显示广告，使得可以在用户的​​通知和交互方面增强广告。

    Customizing advertisement presentations
    2.
    发明授权
    Customizing advertisement presentations 有权
    定制广告演示

    公开(公告)号：US08121893B1

    公开(公告)日：2012-02-21

    申请号：US12108237

    申请日：2008-04-23

    申请人： Jerry P. Krikheli ,  Jennifer Sager ,  Nathan Lucash ,  Loren Donelson ,  Shannon P. Bauman ,  Kevan Newton

    发明人： Jerry P. Krikheli ,  Jennifer Sager ,  Nathan Lucash ,  Loren Donelson ,  Shannon P. Bauman ,  Kevan Newton

    IPC分类号： G06Q30/00

    CPC分类号： G06Q30/0207 ,  G06Q30/02 ,  G06Q30/0241 ,  G06Q30/0277

    摘要： Customization settings are received from a content publisher. The customization settings control a manner in which information is displayed to users. A request for an advertisement presentation to be displayed with content associated with the content publisher is received. The requested advertisement presentation is rendered in a content-related site hosted by the content publisher. In response to receiving a user selection of the advertisement presentation, a customized advertisement presentation is rendered in an advertisement-related site hosted by the content publisher based on the user selection and the customization settings.

    摘要翻译： 从内容发布商收到自定义设置。 定制设置控制向用户显示信息的方式。 接收到与内容发布者相关联的内容显示广告呈现的请求。 所请求的广告呈现在内容发布者托管的内容相关站点中呈现。 响应于接收到广告呈现的用户选择，基于用户选择和定制设置，在内容发布者托管的广告相关站点中呈现定制广告呈现。

    DETERMINING LOCATION-BASED COMMERCIAL INFORMATION
    3.
    发明申请
    DETERMINING LOCATION-BASED COMMERCIAL INFORMATION 审中-公开
    确定基于位置的商业信息

    公开(公告)号：US20090006190A1

    公开(公告)日：2009-01-01

    申请号：US11770579

    申请日：2007-06-28

    申请人： Nathan Lucash ,  Shuman Ghosemajumder

    发明人： Nathan Lucash ,  Shuman Ghosemajumder

    IPC分类号： G06Q30/00 ,  G06Q10/00

    CPC分类号： G06Q30/02 ,  G06Q30/0275 ,  G06Q30/0277

    摘要： Techniques for determining location-based commercial information are described The techniques include receiving a request for an advertisement to be presented together with content provided over a delivery network to a recipient, performing a process to identify advertisement information to be presented based on the content, and if advertisement information is not identified by the process, identifying commercial information to be presented based an geographic location of the recipient and communicating over the delivery network, the identified commercial information to the recipient.

    摘要翻译： 描述了用于确定基于位置的商业信息的技术。这些技术包括：接收与要通过传送网络提供的内容一起显示的广告的请求到接收者，执行基于内容识别要呈现的广告信息的过程，以及 如果该过程没有识别广告信息，则基于接收者的地理位置识别要呈现的商业信息，并通过传送网络进行通信，将所识别的商业信息发送给接收者。

    Selection and/or application of special ad styles
    4.
    发明申请
    Selection and/or application of special ad styles 审中-公开
    选择和/或应用特殊广告样式

    公开(公告)号：US20070100689A1

    公开(公告)日：2007-05-03

    申请号：US11263567

    申请日：2005-10-31

    申请人： Brian Axe ,  Shannon Bauman ,  Nathan Lucash ,  Susan Wojcicki

    发明人： Brian Axe ,  Shannon Bauman ,  Nathan Lucash ,  Susan Wojcicki

    IPC分类号： G06Q30/00

    CPC分类号： G06Q30/00 ,  G06Q30/0252

    摘要： An end user's enjoyment of online ads may be increased, a likelihood that an end user will notice an ad may be increased, performance (e.g., selection rate) of an ad may be increase, brand association between an advertising network and an ad may be increased, and/or brand association between a search engine may be increased and an ad by controlling the application of enhanced features to ads (e.g., conditioned upon a date).

    摘要翻译： 最终用户可以增加在线广告的享受，可能会增加最终用户注意到广告的可能性，广告的性能（例如，选择率）可能会增加，广告网络和广告之间的品牌关联可能是 可以增加搜索引擎和/或品牌之间的关联，并且可以通过将广告的增强功能的应用控制（例如，以日期为条件）来增加广告。

    Rendering contextual related content with a document, such as on a web page for example
    6.
    发明授权
    Rendering contextual related content with a document, such as on a web page for example 有权
    使用文档（例如在网页上）呈现与内容相关的内容

    公开(公告)号：US08407665B1

    公开(公告)日：2013-03-26

    申请号：US11323302

    申请日：2005-12-30

    申请人： Jeffery Eddings ,  Jerry Felker ,  Shuman Ghosemajumder ,  Nathan Lucash ,  Hunter Walk

    发明人： Jeffery Eddings ,  Jerry Felker ,  Shuman Ghosemajumder ,  Nathan Lucash ,  Hunter Walk

    IPC分类号： G06F9/44

    CPC分类号： G06F17/3089

    摘要： Content owners (e.g., Website publishers) are provided with a simple mechanism to automatically summarize and display information (news, images, maps, etc.) related to inferred interests of a user or users visiting their Website. The targeting can driven by a variety of mechanisms including, for example, an automated contextual understanding of the content of the Web page, profile-based information derived from personal data supplied by, or inferred from actions by, the user visiting the Website, location-targeted information (e.g., inferred by the Website visitor's current geography), etc. “Related Content Units” may be used to help content owners render useful, related, content by allowing for a variety of targeting methods to gather related pieces of Internet content and present them integrated into an HTML iFrame or a JavaScript/XML feed which can be easily integrated by the Website publisher onto the Web pages of their Website.

    摘要翻译： 内容所有者（例如网站发布商）被提供了一种简单的机制来自动总结和显示与用户或访问其网站的用户的推断兴趣相关的信息（新闻，图像，地图等）。 定位可以由各种机制驱动，包括例如对网页的内容的自动上下文理解，从由访问网站的用户提供的或由用户访问的位置的位置推断的个人数据导出的基于简档的信息 定位信息（例如，由网站访问者当前的地理位置推测）等相关内容单位可以用于帮助内容所有者呈现有用的，相关的内容，允许各种目标方法收集相关的互联网内容和呈现 它们集成到HTML iFrame或JavaScript / XML Feed中，可以轻松地将网站发布商集成到其网站的网页上。