Real Time Statistics Extraction From Arbitrary Advertising Audiences
    1.
    发明申请
    Real Time Statistics Extraction From Arbitrary Advertising Audiences 审中-公开
    任意广告观众的实时统计抽样

    公开(公告)号:US20120047013A1

    公开(公告)日:2012-02-23

    申请号:US12860789

    申请日:2010-08-20

    IPC分类号: G06Q30/00

    摘要: A system, method, apparatus, and processor readable storage media are described for real-time computation of statistics between audiences including, but not limited to, correlations, comparative metrics, and/or other statistical analysis for the audiences. Embodiments enable a user to specify a query that defines a specific audience for analysis in real-time. A past time period may be determined that indicates the amount of historical data that is to be analyzed to generate the statistical comparisons and/or correlations. Employing the user-specified query, statistical comparisons and/or correlation may be provided, based on an analysis of retrieved historical audience data for the time period. Embodiments may also enable a user to generate new statistics in real-time through modification of the audience in one or more iterations. Embodiments may also enable a user to filter, sort, and search through audiences by setting desired statistical boundaries for the resulting audience set.

    摘要翻译: 描述了系统,方法,装置和处理器可读存储介质,用于实时计算观众之间的统计,包括但不限于相关性,比较度量和/或针对观众的其他统计分析。 实施例使得用户能够实时地指定定义特定受众以进行分析的查询。 可以确定过去的时间段,其指示要分析的历史数据的量以生成统计比较和/或相关性。 可以基于对该时间段的检索的历史受众数据的分析来提供使用用户指定的查询,统计比较和/或相关性。 实施例还可以使用户能够通过在一个或多个迭代中修改观众来实时地生成新的统计信息。 实施例还可以使得用户能够通过为所得到的观众集设置期望的统计边界来对观众进行过滤,分类和搜索。

    Selecting among advertisements competing for a slot associated with electronic content delivered over a network
    2.
    发明申请
    Selecting among advertisements competing for a slot associated with electronic content delivered over a network 有权
    在广告中选择竞争与通过网络传递的电子内容相关联的时隙

    公开(公告)号:US20050049915A1

    公开(公告)日:2005-03-03

    申请号:US10648599

    申请日:2003-08-25

    IPC分类号: G06F17/60

    CPC分类号: G06Q30/0264 G06Q30/02

    摘要: Techniques are provided for selecting among the advertisements that are competing for a slot based, at least in part, on an “schedule sequence” that is established for the advertisements. The schedule sequence may, for example, reflect the relative times at which a content provider incurred the delivery obligations associated with the advertisements. For the purpose of establishing the sequence, the date on which an advertisement order is placed may be considered to be the date on which the corresponding delivery obligations are incurred. After the sequence has been established, the position of competing advertisements within the schedule sequence is used as one of the factors for determining which competing ad to place in a slot, where ads nearer the beginning of the sequence (ads with earlier-incurred delivery obligations) are favored over ads that are nearer the end of the sequence (ads with later-incurred delivery obligations).

    摘要翻译: 提供了技术,用于至少部分地基于为广告建立的“调度序列”来选择竞争时隙的广告之中。 例如,调度序列可以反映内容提供者承担与广告相关联的传递义务的相对时间。 为了确定顺序,发布广告订单的日期可以被认为是相应交付义务发生的日期。 在序列建立之后,在时间表顺序中的竞争广告的位置被用作确定哪个竞争广告放置在时隙中的因素之一,其中广告更接近序列的开始(具有较早发生的交付义务的广告 )对于接近序列结束的广告(具有较晚发生的交付义务的广告)是有利的。

    Real Time Audience Forecasting
    3.
    发明申请
    Real Time Audience Forecasting 有权
    实时观众预测

    公开(公告)号:US20120047005A1

    公开(公告)日:2012-02-23

    申请号:US12860812

    申请日:2010-08-20

    IPC分类号: G06Q30/00

    摘要: A system, method, apparatus and processor readable media are described for real-time prediction of an advertising audience volume through analysis of historical audience data, and tuning of the predicted audience volume. Embodiments enable a user to specify a query for audience volume prediction. Such a query may be a Boolean combination of various audience categories. A time range may be determined that indicates the amount of historical data that is to be analyzed to make the audience volume prediction in real time. Employing the user-specified query, an audience volume prediction may be provided for a future time period, based on an analysis of retrieved historical audience data for the time range. Embodiments may also enable a user to tune the predicted audience volume through modification of the query through one or more iterations.

    摘要翻译: 描述了系统,方法,装置和处理器可读介质,用于通过分析历史观众数据以及调整预测的观众体积来实时地预测广告观众体积。 实施例使得用户能够指定用于观众体积预测的查询。 这样的查询可以是各种受众类别的布尔组合。 可以确定指示要分析的历史数据的数量以实时地进行观众体积预测的时间范围。 使用用户指定的查询,可以基于对于时间范围的检索的历史受众数据的分析,为未来时间段提供观众音量预测。 实施例还可以使用户能够通过一次或多次迭代修改查询来调整预测的观众体积。

    EXCHANGE FOR TAGGED USER INFORMATION WITH SCARCITY CONTROL
    5.
    发明申请
    EXCHANGE FOR TAGGED USER INFORMATION WITH SCARCITY CONTROL 审中-公开
    交换标签用户信息与SCARCITY控制

    公开(公告)号:US20090228397A1

    公开(公告)日:2009-09-10

    申请号:US12399796

    申请日:2009-03-06

    IPC分类号: G06Q30/00

    摘要: Embodiments of the invention are directed to managing an exchange of user profile data through an auction that controls distribution to one or more top bidders. Visiting users of a data seller's website are tagged based on the visiting user's interactions with the data seller's website. The data seller or a network provider may tag the visiting users. The data sellers submit user data and user profile identifiers to an exchange service. Data buyers submit corresponding categories of user data for a campaign, and submit bids for profile data or user data of each user. A bid is generally specified for a specific user, where the bid may be per user, per category. The exchange service associates user data provided by a data seller with categories of data requested by a data buyer, and ranks bids. The highest bidder may receive access to user data for a predefined period.

    摘要翻译: 本发明的实施例涉及通过拍卖来管理用户简档数据的交换,该拍卖控制向一个或多个顶级投标者的分发。 访问数据卖家网站的用户将根据访问用户与数据卖家网站的互动进行标记。 数据卖方或网络提供商可以标记访问用户。 数据销售商向交换服务提交用户数据和用户配置文件标识符。 数据买方提交广告系列的相应类别的用户数据,并提交每个用户的个人资料数据或用户数据的出价。 通常为特定用户指定出价,其中每个类别的出价可以是每个用户。 交换服务将数据卖方提供的用户数据与数据买方请求的数据类别相关联,并对出价进行排序。 最高出价者可以在预定义的时间段内接收用户数据的访问。

    SYSTEM FOR MAINTAINING A DATABASE
    6.
    发明申请
    SYSTEM FOR MAINTAINING A DATABASE 审中-公开
    维护数据库的系统

    公开(公告)号:US20090144333A1

    公开(公告)日:2009-06-04

    申请号:US11948262

    申请日:2007-11-30

    IPC分类号: G06F17/30

    CPC分类号: G06F16/21

    摘要: A system for maintaining a database. The system includes a storage unit for storing many tablets each tablet including multiple records. The tablet controller is configured to maintain the relationship between the tablet and the storage unit. The tablet controller tracks failures to access the storage unit and designates a new storage unit for each tablet based on a storage unit failure. A router is in communication with the tablet controller and configured to distribute messages from clients to the storage units thereby serving as a layer of indirection.

    摘要翻译: 用于维护数据库的系统。 该系统包括用于存储包括多个记录的每个平板电脑的许多片的存储单元。 平板电脑控制器被配置为维持平板电脑和存储单元之间的关系。 平板电脑控制器跟踪访问存储单元的故障,并根据存储单元故障为每个平板电脑指定一个新的存储单元。 路由器与平板电脑控制器通信,并被配置为将消息从客户端分发到存储单元,从而用作间接层。

    FILTER FOR USER INFORMATION BASED ON ENABLEMENT OF PERSISTENT IDENTIFICATION
    7.
    发明申请
    FILTER FOR USER INFORMATION BASED ON ENABLEMENT OF PERSISTENT IDENTIFICATION 有权
    用于基于获得认证的用户信息过滤器

    公开(公告)号:US20110106616A1

    公开(公告)日:2011-05-05

    申请号:US12612600

    申请日:2009-11-04

    IPC分类号: G06Q30/00

    摘要: A method, system, apparatus, and storage medium for determining that a client device is enabled for persistent identification, and that may operate as a filter for user information based on whether the client is enabled for persistent identification. A first communication is received regarding a request by the client for a web page. At least one application level data structure is then provided for storage by the client, that persistently identifies at least one characteristic of the client. A second communication is then received that includes a representation of the application level data structures provided, and a comparison is made between the data structures provided and the representation received to determine whether the client is enabled for persistent identification. If persistent identification is enabled, the client may then be provided with advertisements or other content related to the client interests or characteristics.

    摘要翻译: 一种用于确定客户端设备被启用以用于持久性标识的方法,系统,装置和存储介质,并且可以基于客户端是否启用持久性标识来将用户信息的过滤器用作用户信息的过滤器。 接收关于客户端针对网页的请求的第一通信。 然后提供至少一个应用级数据结构以供客户端存储,持续地标识客户端的至少一个特性。 然后接收包括提供的应用级数据结构的表示的第二通信,并且在所提供的数据结构和接收的表示之间进行比较,以确定客户端是否被启用用于持久性标识。 如果启用持久性识别,则可以向客户提供与客户兴趣或特征相关的广告或其他内容。

    Decentralized record expiry
    8.
    发明授权
    Decentralized record expiry 有权
    权力下放记录到期

    公开(公告)号:US07783607B2

    公开(公告)日:2010-08-24

    申请号:US11863902

    申请日:2007-09-28

    IPC分类号: G06F17/30

    CPC分类号: G06F17/30306

    摘要: A technique is described that reduces the complexity and resource consumption associated with performing record expiry in a distributed database system. In accordance with the technique, a record is checked to see if it has expired only when it has been accessed for a read or a write. If at the time of a read a record is determined to have expired, then it is not served. If at the time of a write a record is determined to have expired, then the write is treated as an insertion of a new record, and steps are taken to treat the insertion consistently with regard to the previous expired version. A background process is used to delete records that have not been written to or actively deleted by a client after expiration.

    摘要翻译: 描述了一种降低与在分布式数据库系统中执行记录到期相关联的复杂性和资源消耗的技术。 根据该技术,检查记录以查看它是否仅在已被访问以进行读取或写入时才过期。 如果在阅读时确定记录已经过期,则不会提供记录。 如果在写入时确定记录已经过期,则写入被视为新记录的插入,并且采取步骤以一致的方式对先前的过期版本进行处理。 使用后台进程来删除客户端到期后尚未写入或主动删除的记录。

    System and method for parallel retrieval of data from a distributed database
    9.
    发明申请
    System and method for parallel retrieval of data from a distributed database 审中-公开
    用于从分布式数据库并行检索数据的系统和方法

    公开(公告)号:US20090204593A1

    公开(公告)日:2009-08-13

    申请号:US12069486

    申请日:2008-02-11

    IPC分类号: G06F7/06 G06F17/30

    CPC分类号: G06F16/27

    摘要: An improved system and method for parallel retrieval of data from a distributed database is provided. A parallel interface may be provided for use by a cluster of client machine for parallel retrieval of partial results from parallel execution of a database query by a cluster of database servers storing a distributed database. A query interface may be augmented for inputting a database query and specifying the number of instances of parallel retrieval of results from query execution. To do so, a commercial query language may be augmented for sending a query request that may include a parameter specifying the database query and an additional parameter specifying the desired retrieval parallelism. The augmented query interface may return a list of retrieval point addresses for retrieving the partial results assigned to each of the retrieval point addresses from parallel execution of the database query.

    摘要翻译: 提供了一种用于从分布式数据库并行检索数据的改进的系统和方法。 可以提供并行接口以供由客户机集群使用,以通过存储分布式数据库的数据库服务器的并行执行数据库查询来并行检索部分结果。 可以增加用于输入数据库查询并且从查询执行指定结果并行检索的实例的数量的查询接口。 为此,可以增加商业查询语言以发送可以包括指定数据库查询的参数的查询请求以及指定所需检索并行性的附加参数。 增强查询界面可以返回用于从数据库查询的并行执行中检索分配给每个检索点地址的部分结果的检索点地址的列表。