公开(公告)号：US09292856B1

公开(公告)日：2016-03-22

申请号：US13456163

申请日：2012-04-25

Applicant: Bonnie Niederstrasser ,  Harvir Singh Bansal ,  Ryan Jones ,  Han Yan

Inventor： Bonnie Niederstrasser ,  Harvir Singh Bansal ,  Ryan Jones ,  Han Yan

IPC: G06Q10/00 ,  G06Q30/02 ,  G06Q10/06

CPC classification number: H04L43/062 ,  G06Q10/06 ,  G06Q30/02

Abstract: A combined reach can be determined for multiple resources. Usage data, including audience duplication data, is used to generate audience duplication measurements for pairs of the resources. A child-resource pair is identified, and the audience duplication measurement for that resource pair is modified. The modified measurement is used to determine a combined reach for the multiple resources. A report is also generated based on the combined reach.

Abstract translation: 可以确定多个资源的组合覆盖面。 使用数据，包括观众复制数据，用于生成对资源的观众重复测量。 识别一个子资源对，修改该资源对的受众复制度量。 修改后的测量用​​于确定多个资源的组合覆盖面。 还会根据合并范围生成报告。

公开(公告)号：US20110137721A1

公开(公告)日：2011-06-09

申请号：US12959878

申请日：2010-12-03

Applicant: Harvir Singh Bansal

Inventor： Harvir Singh Bansal

IPC: G06Q30/00

CPC classification number: G06Q30/02 ,  G06Q30/0242

Abstract: Measurement data is accessed. The measurement data is associated with a group of users that have been exposed to at least one advertising creative that is part of an advertising campaign. The measurement data reflects one or more consumer responses and one or more non-zero exposure levels. The non-zero exposure levels correspond to non-zero amounts of exposures to at least one advertising creative that is part of the advertising campaign. A model that relates consumer response measures to one or more exposure levels is generated based on the accessed measurement data. Based on the generated model, a consumer response measure for a zero exposure level is determined. The zero exposure level corresponds to a zero amount of exposures to at least one advertising creative that is part of the advertising campaign. An advertising effectiveness metric is determined based on the consumer response measure for the zero exposure level and the accessed measurement data.

Abstract translation: 测量数据被访问。 测量数据与已经暴露于作为广告活动的一部分的至少一个广告创意的一组用户相关联。 测量数据反映一个或多个消费者响应和一个或多个非零曝光水平。 非零曝光水平对应于作为广告活动一部分的至少一个广告创意的非零数量的曝光。 基于访问的测量数据生成将消费者响应度量与一个或多个暴露水平相关联的模型。 基于生成的模型，确定零曝光水平的消费者响应度量。 零曝光水平对应于作为广告活动一部分的至少一个广告创意的零曝光量。 基于零曝光水平和所访问的测量数据的消费者响应度量确定广告效果度量。