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公开(公告)号:US20090070204A1
公开(公告)日:2009-03-12
申请号:US11854074
申请日:2007-09-12
IPC分类号: G06Q30/00
CPC分类号: G06Q30/02 , G06Q30/0264
摘要: Embodiments of the present invention fill the need of displaying relevant advertisements to members of targeted online groups (or online community groups), whose group members share common interests. The relevant advertisements are provided by advertisers who promote goods and/or services that the targeted online groups are likely to have an interest. The advertisers choose the targeted online groups based on the description of the common interests, focus or background of the online groups, or based on the categories that the online groups are associated. In one embodiment, moderators of the online groups may screen the advertisements before they are displayed on the online group media spaces. By matching interests, focus or background of online groups with products and/or serviced promoted by the advertisers and by moderators screening advertisements, the advertisements displayed would be more likely to be relevant to the members of the online groups.
摘要翻译: 本发明的实施例满足了对具有共同兴趣的组织成员的目标在线团体(或在线社区团体)的成员展示相关广告的需要。 相关广告由促销目标在线团体可能有兴趣的商品和/或服务的广告客户提供。 广告客户根据在线群组的共同兴趣,重点或背景的描述,或根据在线群组相关的类别,选择目标在线群组。 在一个实施例中,在线组的主持人可以在将广告显示在在线组媒体空间之前进行屏幕显示。 通过将在线群体的兴趣,重点或背景与广告商和主持人筛选广告进行推广的产品和/或服务相匹配,展示的广告将更有可能与在线群组的成员相关。
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公开(公告)号:US09767461B2
公开(公告)日:2017-09-19
申请号:US11854074
申请日:2007-09-12
CPC分类号: G06Q30/02 , G06Q30/0264
摘要: Embodiments of the present invention fill the need of displaying relevant advertisements to members of targeted online groups (or online community groups), whose group members share common interests. The relevant advertisements are provided by advertisers who promote goods and/or services that the targeted online groups are likely to have an interest. The advertisers choose the targeted online groups based on the description of the common interests, focus or background of the online groups, or based on the categories that the online groups are associated. In one embodiment, moderators of the online groups may screen the advertisements before they are displayed on the online group media spaces. By matching interests, focus or background of online groups with products and/or serviced promoted by the advertisers and by moderators screening advertisements, the advertisements displayed would be more likely to be relevant to the members of the online groups.
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