公开(公告)号：US20100332316A1

公开(公告)日：2010-12-30

申请号：US12495047

申请日：2009-06-30

申请人： David Chaiken ,  Dirk Reinshagen ,  Venkatesh B. Natrajan ,  Robert van Gent ,  Sundar Seshadri ,  Raymond P. Stata

发明人： David Chaiken ,  Dirk Reinshagen ,  Venkatesh B. Natrajan ,  Robert van Gent ,  Sundar Seshadri ,  Raymond P. Stata

IPC分类号： G06Q30/00

CPC分类号： G06Q30/0241 ,  G06Q30/02 ,  G06Q30/0247 ,  G06Q30/0273 ,  G06Q30/0274 ,  G06Q30/0275

摘要： A method and system for transacting with an agency participating on an advertising exchange network for serving online advertisements. An advertising exchange agency may serve multiple roles in the advertising exchange network. The method includes storing a machine-readable representation of a plurality of network entities in a directed graph representation. Network configurations codified in directed graph representations include the identification of at least one agency that participates on the advertising exchange as well as identification of at least one network entity that does not participate on the advertising exchange, thus providing a buyer-seller online advertising marketplace. Servers are configured for transmitting an opportunity to serve an online advertisement to the advertising exchange network, and one or more network entities are configured to deliver the online advertisement. Financial transactions including revenue sharing payments to the agency are managed by traversing the network representation through one or more paths including the agency.

摘要翻译： 用于与参与广告交换网络的代理进行交易以用于在线广告的方法和系统。 广告交换机构可以在广告交换网络中担任多个角色。 该方法包括将多个网络实体的机器可读表示存储在有向图表示中。 以有向图表示编码的网络配置包括识别参与广告交换的至少一个机构，以及识别不参与广告交换的至少一个网络实体，从而提供买卖双方的在线广告市场。 服务器被配置为用于向广告交换网络发送用于在线广告的机会，并且一个或多个网络实体被配置为递送在线广告。 通过包括代理机构在内的一个或多个路径遍历网络表示，来管理包括对代理机构的收入分成付款的金融交易。

公开(公告)号：US08413052B2

公开(公告)日：2013-04-02

申请号：US12707622

申请日：2010-02-17

申请人： Scott Roy ,  Burke Culligan ,  David Chaiken ,  Darshan Kantak

发明人： Scott Roy ,  Burke Culligan ,  David Chaiken ,  Darshan Kantak

IPC分类号： G06F17/00

CPC分类号： G06Q30/02

摘要： Methods and systems for presenting application modules on a graphical display page are provided. In accordance with one embodiment, content to be displayed on a graphical display page is determined. Then, content features which describe the content that is to be displayed on the graphical display page, and user features which describe characteristics of users are determined. For each application in the plurality of application modules, the probability that specific users will select the application module when displayed on the graphical display page with the determined content is determined based on the content features and the user features. For each application module in the plurality of application modules, an overall score is determined based on the determined probability that the user will select the application module and a commercial value to be paid by a publisher of the application module when it is selected. The recommended application modules are determined to be those application modules in the plurality of application modules which have the highest overall score and which satisfy a set of constraints. Representations of the recommended application modules are displayed on the graphical display page.

摘要翻译： 提供了在图形显示页面上呈现应用模块的方法和系统。 根据一个实施例，确定要显示在图形显示页面上的内容。 然后，确定描述在图形显示页面上显示的内容的内容特征以及描述用户特征的用户特征。 对于多个应用模块中的每个应用，基于内容特征和用户特征来确定特定用户在显示具有所确定的内容的图形显示页面上显示应用模块时的概率。 对于多个应用模块中的每个应用模块，基于所选择的用户将选择应用模块的概率和应用模块的发布者在选择时要支付的商业价值来确定总分。 推荐的应用模块被确定为具有最高总分并且满足一组约束的多个应用模块中的那些应用模块。 推荐的应用模块的表示显示在图形显示页面上。

公开(公告)号：US20090313127A1

公开(公告)日：2009-12-17

申请号：US12137477

申请日：2008-06-11

申请人： David Chaiken ,  Kalyan Kumar Kanuri ,  Arun Ramanujapuram ,  Mahesh Tiyyagura

发明人： David Chaiken ,  Kalyan Kumar Kanuri ,  Arun Ramanujapuram ,  Mahesh Tiyyagura

IPC分类号： G06Q30/00

CPC分类号： G06Q30/02 ,  G06Q30/0276

摘要： An improved system and method for using contextual sections of web page content for serving advertisements in online advertising is provided. A publisher may use a tool to identify sections of a web page that represent content to be used in contextual advertising. When rendered by a web browser, content from marked sections may be extracted from the web page and sent to an advertisement server for selectively matching advertisements for display to a user. Features may be identified from the content sections and used to select advertisements matching the extracted content of the web page. In particular, the features identified from the content sections may be matched with features designated by advertisers for advertisements. Web page placements may be allocated for advertisements matching the extracted content, and the advertisements may be served for display with the web page.

摘要翻译： 提供了一种改进的系统和方法，用于使用网页内容的上下文部分来提供在线广告中的广告。 出版商可以使用工具来识别网页中表示将在内容相关广告中使用的内容的部分。 当通过网络浏览器呈现时，可以从网页提取来自标记部分的内容，并将其发送到广告服务器，以选择性地匹配用于显示的用户的广告。 可以从内容部分识别特征，并且用于选择与提取的网页内容匹配的广告。 特别地，从内容部分识别的特征可以与广告商为广告指定的特征相匹配。 网页布局可以被分配给与提取的内容匹配的广告，并且广告可以被提供用于与网页一起显示。

公开(公告)号：US20110202821A1

公开(公告)日：2011-08-18

申请号：US12707622

申请日：2010-02-17

申请人： Scott Roy ,  Burke Culligan ,  David Chaiken ,  Darshan Kantak

发明人： Scott Roy ,  Burke Culligan ,  David Chaiken ,  Darshan Kantak

IPC分类号： G06F17/00

CPC分类号： G06Q30/02

摘要： Methods and systems for presenting application modules on a graphical display page are provided. In accordance with one embodiment, content to be displayed on a graphical display page is determined. Then, content features which describe the content that is to be displayed on the graphical display page, and user features which describe characteristics of users are determined. For each application in the plurality of application modules, the probability that specific users will select the application module when displayed on the graphical display page with the determined content is determined based on the content features and the user features. For each application module in the plurality of application modules, an overall score is determined based on the determined probability that the user will select the application module and a commercial value to be paid by a publisher of the application module when it is selected. The recommended application modules are determined to be those application modules in the plurality of application modules which have the highest overall score and which satisfy a set of constraints. Representations of the recommended application modules are displayed on the graphical display page.

摘要翻译： 提供了在图形显示页面上呈现应用模块的方法和系统。 根据一个实施例，确定要显示在图形显示页面上的内容。 然后，确定描述在图形显示页面上显示的内容的内容特征以及描述用户特征的用户特征。 对于多个应用模块中的每个应用，基于内容特征和用户特征来确定特定用户在显示具有所确定的内容的图形显示页面上显示应用模块时的概率。 对于多个应用模块中的每个应用模块，基于所选择的用户将选择应用模块的概率和应用模块的发布者在选择时要支付的商业价值来确定总分。 推荐的应用模块被确定为具有最高总分并且满足一组约束的多个应用模块中的那些应用模块。 推荐的应用模块的表示显示在图形显示页面上。

公开(公告)号：US20100094708A1

公开(公告)日：2010-04-15

申请号：US12252325

申请日：2008-10-15

申请人： Venkatesh B. Natrajan ,  Margaret Shih ,  David Chaiken ,  Dirk Reinshagen ,  Matt Plummer ,  Steven Hartman ,  Scott Shifflett ,  Raymie Stata

发明人： Venkatesh B. Natrajan ,  Margaret Shih ,  David Chaiken ,  Dirk Reinshagen ,  Matt Plummer ,  Steven Hartman ,  Scott Shifflett ,  Raymie Stata

IPC分类号： G06Q30/00 ,  G06F7/06 ,  G06F17/30

CPC分类号： G06Q10/087 ,  G06Q30/0257 ,  G06Q30/0277

摘要： A system for defining objects within a database is disclosed. The system includes an inventory identification application that generates an inventory identifier. The inventory identifier being a reference saved to the database that specifies characteristics of data within an inventory unit. A publisher using the inventory identifier application defines the specific characteristics and the inventory identifier application generates code. The publishers use the generated code within a website to recall the inventory identifier that is saved in the database. The system also includes a server system that receives a request to recall the inventory identifier. The request is the result of execution of the generated code when the website is accessed by a user. The request is fulfilled by accessing the inventory identifier at the database and matching data within the inventory unit based on the stored characteristics within the inventory identifier.

摘要翻译： 公开了一种用于定义数据库内的对象的系统。 该系统包括产生库存标识符的库存识别应用程序。 库存标识符是保存到数据库的参考，用于指定清单单元内的数据的特征。 使用清单标识符应用程序的发布者定义特定特征，并且库存标识符应用程序生成代码。 发布商使用网站中生成的代码来调用保存在数据库中的库存标识符。 该系统还包括服务器系统，其接收召回库存标识符的请求。 该请求是当用户访问网站时执行生成的代码的结果。 通过访问数据库中的库存标识符和库存单元内的库存标识符中存储的特性来匹配数据来满足请求。