公开(公告)号：US20230237516A1

公开(公告)日：2023-07-27

申请号：US18127474

申请日：2023-03-28

申请人： Show Advertising Ltd.

发明人： Shmuel UR ,  Ori ARDITI ,  Ilan PALIOV ,  Shay KARPELES

IPC分类号： G06Q30/0204 ,  G06Q30/0251

CPC分类号： G06Q30/0204 ,  G06Q30/0271

摘要： A method, an apparatus and a computer program product for evaluating demographics of viewers of live-streamed videos provided to an audience over the Internet via live-streaming platforms. A viewer in the live-streaming platform is identified using a handle defined by a textual string. The textual string is analyzed to estimate demographic information of the viewer, by extracting a sub-portion of the textual string that excludes at least a second portion of the textual string and estimating demographic information of the viewer based on the sub-portion of textual string using at least one list that includes the sub-portion of the textual string.

公开(公告)号：US11645666B2

公开(公告)日：2023-05-09

申请号：US17649107

申请日：2022-01-27

申请人： Show Advertising Ltd.

发明人： Shmuel Ur ,  Ori Arditi ,  Ilan Paliov ,  Shay Karpeles

IPC分类号： G06Q30/02 ,  G06Q30/0204 ,  G06Q30/0251

CPC分类号： G06Q30/0204 ,  G06Q30/0271

摘要： A method, an apparatus and a computer program product for evaluating demographics of viewers of live-streamed videos. A stream data of a video stream provided to an audience over the Internet via a live-streaming platform may be obtained. The stream data comprise information describing a content of the video stream. Each viewer may be identified in the video stream using a handle. Demographic information of a viewer may be estimated, automatically by a computerized device, based on the stream data and the handle of the viewer. An aggregated demographic information of the audience may be estimated based on the demographic information of a plurality of viewers comprised by the audience. Actions may be performed based on the aggregated demographic information of the audience.

公开(公告)号：US20220198525A1

公开(公告)日：2022-06-23

申请号：US17645490

申请日：2021-12-22

申请人： Show Advertising, Ltd.

发明人： Shmuel UR ,  Ori ARDITI ,  Ilan PALIOV ,  Shay KARPELES

IPC分类号： G06Q30/02

摘要： A method, a computer program product and an apparatus for advertising to a crowd. The method comprises obtaining an estimated aggregated demographic data of an estimated audience of a video configured to be provided to the plurality of members, and performing a crowd-matching between the estimated audience of the video and a campaign to determine a matched campaign. The crowd-matching is performed by an auction between a plurality of participating advertisers, each of which providing a bid for presenting a campaign within the video that defines profile-based compensations. The matched campaign is provided to an audience of the video based on the estimated aggregated demographic data and without performing personalized matching of the matched campaign to a specific member.

公开(公告)号：US20220237638A1

公开(公告)日：2022-07-28

申请号：US17649107

申请日：2022-01-27

申请人： Show Advertising Ltd.

发明人： Shmuel UR ,  Ori ARDITI ,  Ilan PALIOV ,  Shay KARPELES

IPC分类号： G06Q30/02

摘要： A method, an apparatus and a computer program product for evaluating demographics of viewers of live-streamed videos. A stream data of a video stream provided to an audience over the Internet via a live-streaming platform may be obtained. The stream data comprise information describing a content of the video stream. Each viewer may be identified in the video stream using a handle. Demographic information of a viewer may be estimated, automatically by a computerized device, based on the stream data and the handle of the viewer. An aggregated demographic information of the audience may be estimated based on the demographic information of a plurality of viewers comprised by the audience. Actions may be performed based on the aggregated demographic information of the audience.