公开(公告)号：US11057662B2

公开(公告)日：2021-07-06

申请号：US16899261

申请日：2020-06-11

Applicant: Roku, Inc.

Inventor： Matthew Grover

IPC: H04N21/2668 ,  H04N21/234 ,  H04N21/24 ,  H04N21/438 ,  H04N21/442 ,  H04N21/443 ,  H04N21/472 ,  H04N21/81 ,  H04N21/8352

Abstract: A method is disclosed to include receiving first viewership information for a media segment displayed on a first electronic device, the first viewership information including a first viewership event associated with the media segment, where media content includes at least the media segment. The method can include receiving second viewership information for an overlay content segment displayed on a second electronic device, the second viewership information comprising a second viewership event associated with the overlay content segment. The method can include determining that a first viewership level for the overlay content segment is greater than a second viewership level for the media segment in view of the first viewership event or the second viewership event. The method can include sending a display instruction to a content management device instructing the content management device to send the overlay content segment to the first electronic device and the second electronic device.

公开(公告)号：US11039222B2

公开(公告)日：2021-06-15

申请号：US16704356

申请日：2019-12-05

Applicant: Roku, Inc.

Inventor： Matthew Grover

IPC: H04N21/81 ,  H04N21/8358 ,  H04N21/44 ,  H04N21/431 ,  H04N21/234 ,  G06Q30/02 ,  G06K9/00 ,  G06K9/52

Abstract: A method for targeted content placement using overlays includes receiving media content from a content feed and displaying the media content from the content feed at a display of the media device. As the display of the media device displays the media content, the method also includes fingerprinting at least one frame of the media content to obtain a fingerprint and identifying an in-frame advertisement based on the obtained fingerprint. The in-frame advertisement corresponds to an advertisement within a portion of the at least one frame. The method further includes determining a target overlay location within the at least one frame with the in-frame advertisement, the target overlay location corresponding to a size of the in-frame advertisement, and superimposing overlay content at the target overlay location when the display of the media device displays the at least one frame with the in-frame advertisement.