公开(公告)号：US20210136427A1

公开(公告)日：2021-05-06

申请号：US17149275

申请日：2021-01-14

Applicant: Xandr Inc.

Inventor： Radhika Shivapurkar ,  Eric Hoffert ,  Joel Korpi ,  Matthew Kendall ,  Jaiminkumar Panchal ,  Aadesh Patel

IPC: H04N21/234 ,  H04N21/433 ,  G06Q30/02 ,  H04N21/81

Abstract: Aspects of the subject disclosure may include, for example, determining an ad play list for an Over-The-Top video stream requested by an end user device based on a price and/or a category of a creative derived from auctions with multiple Supply-Side Platform servers. The ad play list can be determined for the ad pod according to business rules, which can include a yield policy based on increasing revenue for a publisher of the video stream, and/or which can include a competitive separation policy enforced based on the category for bid responses. Other embodiments are disclosed.

公开(公告)号：US20210124841A1

公开(公告)日：2021-04-29

申请号：US16663453

申请日：2019-10-25

Applicant: Xandr Inc.

Inventor： Suneel Jakka ,  Michael J. Berry, JR.

IPC: G06F21/62 ,  H04M15/00 ,  G06F21/60

Abstract: Aspects of the subject disclosure may include, for example, a processing system including a processor with a memory that stores executable instructions that, when executed by the processing system, facilitate performance of operations, the operations including: receiving an identity bridge file comprising records from a service provider, wherein each record includes one or more encrypted service identifiers for a customer, a customer location code of the customer, and an address location code of the customer; determining whether a tokenized identifier exists in a cross-reference table; responsive to a determination that the tokenized identifier does not exist in the cross-reference table: a) generating a new tokenized identifier; and b) adding a record to the cross-reference table comprising the new tokenized identifier, the customer location code, the address location code, and the one or more encrypted service identifiers; securing a usage record of a data usage log, wherein the usage record includes a unique usage identifier, wherein the securing comprises replacing the unique usage identifier with a matching tokenized identifier from the cross-reference table, resulting in secured usage records; and providing the secured usage records to data engineering. Other embodiments are disclosed.

公开(公告)号：US20210042175A1

公开(公告)日：2021-02-11

申请号：US17077472

申请日：2020-10-22

Applicant: Xandr Inc.

Inventor： Charles Brian O'Kelley ,  Catherine Mary Williams ,  Taylor Edward Burmeister ,  Yaron Lissack ,  Justin Pines ,  Samuel Seljan ,  Jaidev Sridhar

IPC: G06F9/54 ,  G06F9/48 ,  G06F9/46

Abstract: A data processing system includes a transaction bus, a console application in communication with the transaction bus, and a view predictor subsystem in communication with the transaction bus. The transaction bus receives, from a user application executing on a client device, a call for visual information to be provided to the user application. The view predictor subsystem determines a likelihood that the visual information will be viewable within a viewport of the user application, and a plurality of respective values for a plurality of sources of the visual information are computed based on the likelihood and a respective priority for each source. The console application provides to the transaction bus the set of potential sources of the visual information, and the transaction bus selects, based on the computed values, one of the potential sources of the visual information to be the result, which is provided to the user application.

公开(公告)号：US10896443B2

公开(公告)日：2021-01-19

申请号：US14794363

申请日：2015-07-08

Applicant: XANDR INC.

Inventor： Michiel Nolet ,  Charles B. O'Kelley ,  Andrew S. Dilling ,  Frederick B. Lu

IPC: G06Q30/02

Abstract: A computer-implemented method includes receiving, at a transaction management computing subsystem of an advertising platform, a call for an advertisement creative to be served to an impression consumer; generating, using the transaction management computing subsystem, a set of bid requests, at least two bid requests of the set including respective subsets of user data store information associated with the impression consumer; and sending, by the transaction management computing subsystem, the set of bid requests to a set of bidding computing subsystems, each bidding computing subsystems being operable to generate a bid response based on the information included in its bid request.

公开(公告)号：US20200334623A1

公开(公告)日：2020-10-22

申请号：US16865595

申请日：2020-05-04

Applicant: Xandr Inc.

Inventor： Craig Miller ,  Charles Douglas Cosman ,  Thomas Evenson ,  Eric Smith ,  Calvin Legh ,  Thomas Shields ,  Aaron Martin

IPC: G06Q10/08

Abstract: Techniques are disclosed for advantageously forecasting an inventory of a product having a particular duration (e.g., video content). The technique can include determining the particular configuration (e.g., maximum number of impressions, maximum amount of time permitted) of breaks identified within an impression log. Based on the number of breaks and the configurations of the breaks, the technique can forecast a future inventory of the product. In some implementations, the disclosed technique can identify an amount of a previous break that was not filled with video content. These forecasts can enable product sellers to better communicate with their customers, negotiate supply contracts, price their products, plan for business operations, etc.

公开(公告)号：US10728612B2

公开(公告)日：2020-07-28

申请号：US15341888

申请日：2016-11-02

Applicant: XANDR INC.

Inventor： Arel I. Lidow ,  Eric M. Hoffert ,  Alexander Krassel ,  Vikki Pitts ,  Jeffrey Weiss ,  Andrew Sweeney ,  Matt Kendall ,  Heran Yang ,  Jose Antonio Cabal-Ugaz

IPC: H04N21/438 ,  H04N21/234 ,  H04N21/4782 ,  H04N21/466 ,  H04N21/472 ,  H04N21/6543 ,  H04N21/433

Abstract: Examples of the systems and methods described herein relate to reducing latency issues associated with playing online digital video on client devices. An example method includes: determining that a client device of a user is displaying a web page; determining a likelihood that the user will select content on the web page associated with a digital video; and determining that the likelihood exceeds a threshold and, based thereon, performing at least one of the following steps before the user selects the content: initiating a mediation process to identify the digital video associated with the content; unwrapping a video tag associated with the digital video; storing at least a portion of the digital video on the client device; stitching the digital video together with a second digital video; and/or initializing a video player for displaying the digital video on the client device.

公开(公告)号：US10706118B1

公开(公告)日：2020-07-07

申请号：US15441185

申请日：2017-02-23

Applicant: XANDR INC.

Inventor： Heran Yang ,  Jose A. Cabal-Ugaz ,  Arel I. Lidow ,  Eric M. Hoffert ,  Alexander Krassel ,  Vikki Pitts ,  Jeffrey Weiss ,  Andrew Sweeney ,  Matt Kendall

IPC: G06F16/957 ,  G06F16/955 ,  G06F16/9535 ,  H04N21/25

Abstract: Mediation data may be prefetched to reduce latency associated with presentation of digital media. Prior to the selection of online content associated with presentation of digital media in a media space, a mediation process may be initiated. Initiating the mediation process may include prefetching mediation data from a remote server, wherein the mediation data includes a media tag corresponding to a particular media item and valuation data indicative of a value of presenting the particular media item in the media space. After the selection of the online content, the mediation process may be completed. Completing the mediation process may include sending the mediation data to a remote allocation manager, and receiving allocation data indicative of a digital media item to be presented in the media space. Subsequent to the completion of the mediation process, the digital media item identified by the allocation data may be presented in the media space.

公开(公告)号：US10685321B2

公开(公告)日：2020-06-16

申请号：US15634468

申请日：2017-06-27

Applicant: Xandr Inc.

Inventor： Craig Miller ,  Charles Douglas Cosman ,  Thomas Evenson ,  Eric Smith ,  Calvin Legh ,  Thomas Shields ,  Aaron Martin

IPC: G06Q10/08 ,  G06Q30/00 ,  G06Q30/02

Abstract: Techniques are disclosed for advantageously forecasting an inventory of a product having a particular duration (e.g., video content). The technique can include determining the particular configuration (e.g., maximum number of impressions, maximum amount of time permitted) of breaks identified within an impression log. Based on the number of breaks and the configurations of the breaks, the technique can forecast a future inventory of the product. In some implementations, the disclosed technique can identify an amount of a previous break that was not filled with video content. These forecasts can enable product sellers to better communicate with their customers, negotiate supply contracts, price their products, plan for business operations, etc.

公开(公告)号：US20230153353A1

公开(公告)日：2023-05-18

申请号：US18096580

申请日：2023-01-13

Applicant: Xandr Inc.

Inventor： Eric M. Hoffert ,  Alexander Krassel ,  Vikki Pitts ,  Radhika Shivapurkar ,  Michelle Smith ,  Jeffrey Weiss

IPC: G06F16/75 ,  G06F16/71 ,  G06F16/958 ,  G06F40/49

CPC classification number: G06F16/75 ,  G06F16/71 ,  G06F16/958 ,  G06F40/49

Abstract: A method for distributed pod-editing may be performed by an enhanced pod editor, and may include the following steps: receiving a framework for a pod, wherein the framework identifies one or more content items already assigned to one or more slots in the pod by one or more pod editors; determining attributes of the content items already assigned to the pod in a native taxonomy of the enhanced pod editor; determining restrictions on the pod's slots based on the attributes of the content items already assigned to the pod and on the pod's editorial constraints; rejecting content items already assigned to the pod that violate the restrictions on the pod's slots (if any); identifying candidate content items that comply with the restrictions on the pod's unfilled slots (if any), and selecting candidate content items and assigning the selected content items to the pod's unfilled slots.

公开(公告)号：US20230071300A1

公开(公告)日：2023-03-09

申请号：US17987740

申请日：2022-11-15

Applicant: Xandr Inc.

Inventor： Matthew Haies ,  Michiel Nolet ,  Adam Turkel

IPC: G06Q30/02

Abstract: Computer-implemented systems and methods for privacy-safe user tracking. A plurality of tracking pools is provided, with each tracking pool having a plurality of users assigned to the pool. Each tracking pool further includes combined tracking data associated with the users in the pool. Tracking data associated with a user is received, and the user is assigned to at least one of the tracking pools. The received tracking data is added to the combined tracking data of the assigned tracking pool, such that no portion of the combined tracking data can be used to identify an individual user in the assigned tracking pool.