公开(公告)号：US20210326930A1

公开(公告)日：2021-10-21

申请号：US17364532

申请日：2021-06-30

申请人： Yieldmo, Inc.

发明人： Jean Tran ,  Bo Wang ,  David Goligorsky ,  David Sebag

IPC分类号： G06Q30/02 ,  G06F3/0485 ,  G06F3/0488

摘要： A variation of a method for serving interactive content includes: inserting a parent card into a visual element; inserting a set of child cards over the parent card in the visual element, each child card including advertising content related to the parent card; in response to a swipe over the visual element following insertion of the visual element into a document rendered on a display, indexing through the set of child cards rendered over the parent card; in response to selection of a child card, triggering the computing device to open an expanded window over the document; rendering expanded variants of child cards within the expanded window; in response to a swipe over the expanded window, indexing through expanded variants of the set of child cards rendered; and, in response to selection of an expanded variant of a particular child card, triggering the computing device to navigate to an external document associated with the particular child card.

公开(公告)号：US10922724B2

公开(公告)日：2021-02-16

申请号：US16119819

申请日：2018-08-31

申请人： Yieldmo, Inc.

发明人： Michael Yavonditte ,  David Sebag ,  Indu Narayan ,  Rahul Rao ,  Elber Carneiro ,  Nook Harquail ,  David Cohen

IPC分类号： G06Q30/02

摘要： One variation of a method for quantifying user engagement includes: serving a digital advertisement to a mobile device; recording a first proportion of pixels of the digital advertisement rendered on a display of the mobile device during a first sampling period; recording a second proportion of pixels of the digital advertisement rendered on the display of the mobile device during a second sampling period offset in time from the first sampling period; calculating a cumulative pixel exposure of the digital advertisement at the mobile device based on a combination of a first product of the first proportion of pixels and a duration of the first sampling period and a second product of the second proportion of pixels and a duration of the second sampling period; and storing the cumulative pixel exposure as an engagement metric for a user consuming the digital advertisement at the mobile device.

公开(公告)号：US10832730B2

公开(公告)日：2020-11-10

申请号：US16177291

申请日：2018-10-31

申请人： Yieldmo, Inc.

发明人： Connor Francis Doherty ,  David Michael Goligorsky ,  Shawn Sprockett ,  Eric (Ge) Wu ,  Yiming Bao ,  Firecrow Silvernight ,  David Sebag

IPC分类号： G06F3/0481 ,  G11B27/00 ,  H04N21/431 ,  H04N21/472 ,  H04N21/81 ,  H04N21/482 ,  G06F3/0488 ,  G06F3/0485 ,  G06Q30/02 ,  G11B27/031 ,  G11B27/036 ,  G06F40/14 ,  G06F40/106 ,  G11B27/10 ,  G11B27/11 ,  G11B27/30 ,  H04N21/433 ,  H04N21/442 ,  H04L29/08

摘要： One variation of a method for serving interactive content to a user includes, at a visual element inserted into a document accessed by a computing device: loading a first frame from a digital video; in response to a scroll-down event that moves the visual element upward from a bottom of a window rendered on the computing device toward a top of the window, seeking from the first frame through a subset of frames in the digital video in a first direction at a rate corresponding to a scroll rate of the scroll-down event, the subset of frames spanning a duration of the digital video corresponding to a length of the scroll-down event; and, in response to termination of the scroll-down event with the visual element remaining in view within the window, playing the digital video forward from a last frame in the subset of frames in the digital video.

公开(公告)号：US10789984B2

公开(公告)日：2020-09-29

申请号：US15816853

申请日：2017-11-17

申请人： Yieldmo, Inc.

发明人： Connor Francis Doherty ,  David Michael Goligorsky ,  Shawn Sprockett ,  Eric (Ge) Wu ,  Yiming Bao ,  Firecrow Silvernight ,  David Sebag

IPC分类号： G06F3/0481 ,  G11B27/00 ,  H04N21/431 ,  H04N21/472 ,  H04N21/81 ,  H04N21/482 ,  G06F3/0488 ,  G06F3/0485 ,  G06Q30/02 ,  G11B27/031 ,  G11B27/036 ,  G06F40/14 ,  G06F40/106 ,  G11B27/10 ,  G11B27/11 ,  G11B27/30 ,  H04N21/433 ,  H04N21/442 ,  H04L29/08

摘要： One variation of a method for serving interactive content to a user includes, at a visual element inserted into a document accessed by a computing device: loading a first frame from a digital video; in response to a scroll-down event that moves the visual element upward from a bottom of a window rendered on the computing device toward a top of the window, seeking from the first frame through a subset of frames in the digital video in a first direction at a rate corresponding to a scroll rate of the scroll-down event, the subset of frames spanning a duration of the digital video corresponding to a length of the scroll-down event; and, in response to termination of the scroll-down event with the visual element remaining in view within the window, playing the digital video forward from a last frame in the subset of frames in the digital video.

公开(公告)号：US12108122B2

公开(公告)日：2024-10-01

申请号：US18128509

申请日：2023-03-30

申请人： Yieldmo, Inc.

发明人： Terry McClendon ,  David Sebag ,  Sambit Patnaik

IPC分类号： H04N21/81 ,  G06F3/04817 ,  H04N21/234 ,  H04N21/2343

CPC分类号： H04N21/812 ,  G06F3/04817 ,  H04N21/23424 ,  H04N21/234345

摘要： One variation of a method includes: rendering a home screen of an ad stream viewed on a display of a streaming device accessed by a user, the home screen including an image player located in a first subregion of the home screen and a set of icons selectable by the user, each icon corresponding to a video advertisement loaded within the image player; in response to detecting a first user input proximal a first icon, reconfiguring the image player to a second subregion of the home screen and triggering playback of a first video advertisement within the image player; and, during playback of the first video advertisement, in response to receiving a second user input proximal the first icon, reconfiguring the image player to a third subregion of the home screen, activating an audio stream corresponding to the first video advertisement, and continuing playback of the first video advertisement.

公开(公告)号：US20230419366A1

公开(公告)日：2023-12-28

申请号：US18214453

申请日：2023-06-26

申请人： Yieldmo, Inc.

发明人： Jean Tran ,  Bo Wang ,  David Goligorsky ,  David Sebag

IPC分类号： G06Q30/0251 ,  G06F3/0485 ,  G06F3/04883

CPC分类号： G06Q30/0267 ,  G06F3/0485 ,  G06F3/04883

摘要： A variation of a method for serving interactive content includes: inserting a parent card into a visual element; inserting a set of child cards over the parent card in the visual element, each child card including advertising content related to the parent card; in response to a swipe over the visual element following insertion of the visual element into a document rendered on a display, indexing through the set of child cards rendered over the parent card; in response to selection of a child card, triggering the computing device to open an expanded window over the document; rendering expanded variants of child cards within the expanded window; in response to a swipe over the expanded window, indexing through expanded variants of the set of child cards rendered; and, in response to selection of an expanded variant of a particular child card, triggering the computing device to navigate to an external document associated with the particular child card.

公开(公告)号：US20230237533A1

公开(公告)日：2023-07-27

申请号：US18128674

申请日：2023-03-30

申请人： Yieldmo, Inc.

发明人： Michael Yavonditte ,  David Sebag ,  Indu Narayan ,  Rahul Rao ,  Elber Carneiro ,  Nook Harquail ,  David Cohen

IPC分类号： G06Q30/0272 ,  G06Q30/0242

CPC分类号： G06Q30/0272 ,  G06Q30/0242

摘要： One variation of a method for quantifying user engagement includes: serving a digital advertisement to a mobile device; recording a first proportion of pixels of the digital advertisement rendered on a display of the mobile device during a first sampling period; recording a second proportion of pixels of the digital advertisement rendered on the display of the mobile device during a second sampling period offset in time from the first sampling period; calculating a cumulative pixel exposure of the digital advertisement at the mobile device based on a combination of a first product of the first proportion of pixels and a duration of the first sampling period and a second product of the second proportion of pixels and a duration of the second sampling period; and storing the cumulative pixel exposure as an engagement metric for a user consuming the digital advertisement at the mobile device.

公开(公告)号：US20220327578A1

公开(公告)日：2022-10-13

申请号：US17853238

申请日：2022-06-29

申请人： Yieldmo, Inc.

发明人： Michael Yavonditte ,  David Sebag ,  Indu Narayan ,  Rahul Rao ,  Elber Carneiro ,  Nook Harquail ,  David Cohen

IPC分类号： G06Q30/02

摘要： One variation of a method for quantifying user engagement includes: serving a digital advertisement to a mobile device; recording a first proportion of pixels of the digital advertisement rendered on a display of the mobile device during a first sampling period; recording a second proportion of pixels of the digital advertisement rendered on the display of the mobile device during a second sampling period offset in time from the first sampling period; calculating a cumulative pixel exposure of the digital advertisement at the mobile device based on a combination of a first product of the first proportion of pixels and a duration of the first sampling period and a second product of the second proportion of pixels and a duration of the second sampling period; and storing the cumulative pixel exposure as an engagement metric for a user consuming the digital advertisement at the mobile device.

公开(公告)号：US11244103B2

公开(公告)日：2022-02-08

申请号：US17349706

申请日：2021-06-16

申请人： Yieldmo, Inc.

发明人： Terry McClendon ,  David Sebag

IPC分类号： G06F3/0481 ,  G06F40/143 ,  H04N21/431 ,  H04N21/472 ,  H04N21/81 ,  H04N21/482 ,  G06F3/0488 ,  G06F3/0485 ,  G06Q30/02 ,  G11B27/031 ,  G11B27/036 ,  G06F40/106 ,  G11B27/00 ,  G11B27/10 ,  G11B27/11 ,  G11B27/30 ,  H04N21/433 ,  H04N21/442 ,  H04L29/08

摘要： One variation of a method for serving interactive advertisement content includes, at a visual element rendered within a window of a computing device: loading an interactive advertisement, including a digital advertisement and a mask overlaid the digital advertisement, into the visual element, the mask including a base layer and an aperture defining a second opacity less than a first opacity of the base layer; in response to a scroll event that moves the visual element a first position within the window, rendering the interactive advertisement within the visual element; and, in response to a scroll event that moves the visual element to a second position within the window, transforming the mask according to a sequence of transformations at a rate proportional to a scroll rate of the scroll event, the sequence of transformations corresponding to a sequence of vertical positions of the visual element within the window.

公开(公告)号：US20210312118A1

公开(公告)日：2021-10-07

申请号：US17349706

申请日：2021-06-16

申请人： Yieldmo, Inc.

发明人： Terry McClendon, JR. ,  David Sebag

IPC分类号： G06F40/143 ,  H04N21/431 ,  H04N21/472 ,  H04N21/81 ,  H04N21/482 ,  G06F3/0488 ,  G06F3/0481 ,  G06F3/0485 ,  G06Q30/02 ,  G11B27/031 ,  G11B27/036 ,  G06F40/106 ,  G11B27/00 ,  G11B27/10 ,  G11B27/11 ,  G11B27/30 ,  H04N21/433 ,  H04N21/442

摘要： One variation of a method for serving interactive advertisement content includes, at a visual element rendered within a window of a computing device: loading an interactive advertisement, including a digital advertisement and a mask overlaid the digital advertisement, into the visual element, the mask including a base layer and an aperture defining a second opacity less than a first opacity of the base layer; in response to a scroll event that moves the visual element a first position within the window, rendering the interactive advertisement within the visual element; and, in response to a scroll event that moves the visual element to a second position within the window, transforming the mask according to a sequence of transformations at a rate proportional to a scroll rate of the scroll event, the sequence of transformations corresponding to a sequence of vertical positions of the visual element within the window.