公开(公告)号：US20190034973A1

公开(公告)日：2019-01-31

申请号：US15660786

申请日：2017-07-26

Applicant: Facebook, Inc.

Inventor： Jinyi Yao ,  Martin Schatz ,  Arash Ashari ,  Vijay Rangarajan ,  Liushan Yang ,  Iris Yui Chang

IPC: G06Q30/02 ,  G06Q50/00

Abstract: Systems, methods, and non-transitory computer-readable media can identify a target page and an advertising campaign comprising one or more advertisements associated with the target page. One or more users are identified for inclusion in a base audience based on page information associated with the target page. One or more users are identified for inclusion in an expanded audience based on expanded audience criteria. The advertising campaign is presented to a smart audience comprising the base audience and the expanded audience.

公开(公告)号：US20180225718A1

公开(公告)日：2018-08-09

申请号：US15428140

申请日：2017-02-08

Applicant: Facebook, Inc.

Inventor： Ahmed Magdy Hamed Mohamed ,  Jinyi Yao

IPC: G06Q30/02 ,  G06N99/00

CPC classification number: G06Q30/0269 ,  G06N20/00 ,  G06Q30/0249 ,  G06Q30/0261

Abstract: A online system generates and displays page promotion units to viewing users of the online system. The page promotion unit provides content to the viewing user to promote advertisement of a page that the viewing user administers or advertises for. The page promotion unit may be dynamically generated based on content of the page that the viewing user administers. The page promotion unit may also include suggested operational parameters for a campaign to display the content, which may include budget or suggested targeting criteria, as well as estimated reach for the campaign. The page promotion unit also provides an interface for the viewing user to promote the page and direct the viewing user to an interface for initiating an advertising campaign for the page, which may be prepopulated with content from the page promotion unit.

公开(公告)号：US20180096390A1

公开(公告)日：2018-04-05

申请号：US15282925

申请日：2016-09-30

Applicant: Facebook, Inc.

Inventor： Hannah Marie Hemmaplardh ,  James Wah Hou Wong ,  Jinyi Yao

IPC: G06Q30/02 ,  G06Q50/00 ,  G06F17/30 ,  G06N99/00

CPC classification number: G06Q30/0255 ,  G06F16/9566 ,  G06F17/277 ,  G06N20/00 ,  G06Q50/01

Abstract: Systems, methods, and non-transitory computer-readable media can determine at least one content item to be promoted to one or more users. One or more tokens that describe the content item are determined. A set of interests are determined based at least in part on the one or more tokens using a trained machine learning model. At least one first interest from the set as a suggestion is provided for promoting the content item to users, wherein promoting the content item using the first interest causes the content item to be presented to users that are associated with the first interest.

公开(公告)号：US09729648B2

公开(公告)日：2017-08-08

申请号：US14453080

申请日：2014-08-06

Applicant: Facebook, Inc.

Inventor： James Wah Hou Wong ,  Ashish Kumar Yadav ,  Jinyi Yao ,  Bradley Ray Green

IPC: G06N5/02 ,  H04L29/08 ,  G06Q50/00

CPC classification number: H04L67/22 ,  G06Q50/01 ,  H04L67/306

Abstract: The social networking system monitors implicit interactions between a user and objects of the social networking system with which the user has not established a connection. Based on the implicit interactions between the user and an object, the social networking system identifies a soft connection between the user and the object. The social networking system may then identify soft connections to include in a candidate list of soft connections to recommend to the user. The social networking system may also extract signals from the set of candidate list of soft connections, and may use the extracted signals to rank the soft connections in the list of candidate soft connections. The social networking system may then recommend soft connections to the user based on the rank associated with the soft connections in the candidate list of soft connections.

公开(公告)号：US20160162503A1

公开(公告)日：2016-06-09

申请号：US14565237

申请日：2014-12-09

Applicant: Facebook, Inc.

Inventor： Jinyi Yao ,  James Wah Hou Wong ,  Jason Brewer ,  Bradley Ray Green

IPC: G06F17/30 ,  G06Q50/00 ,  G06Q30/02

CPC classification number: G06Q50/01 ,  G06F16/9535 ,  G06Q30/0275

Abstract: Systems, methods, and non-transitory computer readable media configured to determine seed content items based on interests of a user. Candidate content items can be determined for potential presentation to the user based at least in part on the seed content items. Features associated with the candidate content items can be processed to generate probabilities that the user will perform interactions with the candidate content items. Values can be assigned to the candidate content items based on the probabilities that the user will perform interactions with the candidate content items and the importance of the interactions. The values can be provided as bid values to an auction system to determine constraints regarding presentation of the candidate content items. Presentation of the candidate content items can be optimized.

Abstract translation: 配置为基于用户的兴趣来确定种子内容项的系统，方法和非暂时计算机可读介质。 可以至少部分地基于种子内容项目来确定可能呈现给用户的候选内容项目。 可以处理与候选内容项相关联的特征以产生用户将执行与候选内容项目的交互的概率。 可以基于用户将执行与候选内容项目的交互以及交互的重要性的概率将值分配给候选内容项目。 这些值可以作为投标价值提供给拍卖系统，以确定关于候选内容项目的呈现的约束。 可以优化候选内容项目的呈现。

公开(公告)号：US20160042279A1

公开(公告)日：2016-02-11

申请号：US14453080

申请日：2014-08-06

Applicant: Facebook, Inc.

Inventor： James Wah Hou Wong ,  Ashish Kumar Yadav ,  Jinyi Yao ,  Bradley Ray Green

IPC: G06N5/04 ,  H04L29/08

CPC classification number: H04L67/22 ,  G06Q50/01 ,  H04L67/306

Abstract: The social networking system monitors implicit interactions between a user and objects of the social networking system with which the user has not established a connection. Based on the implicit interactions between the user and an object, the social networking system identifies a soft connection between the user and the object. The social networking system may then identify soft connections to include in a candidate list of soft connections to recommend to the user. The social networking system may also extract signals from the set of candidate list of soft connections, and may use the extracted signals to rank the soft connections in the list of candidate soft connections. The social networking system may then recommend soft connections to the user based on the rank associated with the soft connections in the candidate list of soft connections.

Abstract translation: 社交网络系统监视用户与用户尚未建立连接的社交网络系统的对象之间的隐含交互。 基于用户和对象之间的隐含交互，社交网络系统识别用户和对象之间的软连接。 社交网络系统然后可以识别软连接以包括在软连接的候选列表中以向用户推荐。 社交网络系统还可以从软连接的候选列表集中提取信号，并且可以使用所提取的信号对候选软连接列表中的软连接进行排序。 然后，社交网络系统可以基于与软连接的候选列表中的软连接相关联的等级来向用户推荐软连接。