公开(公告)号：US09059950B2

公开(公告)日：2015-06-16

申请号：US13667552

申请日：2012-11-02

Applicant: Apple Inc.

Inventor： Michael Froimowitz Greenzeiger ,  Steven C. Bredenberg

IPC: H04L12/58 ,  H04L12/24 ,  H04L29/06 ,  G06Q30/02 ,  G06Q50/00

CPC classification number: H04L51/12 ,  G06Q30/02 ,  G06Q30/0241 ,  G06Q50/01 ,  H04L29/06346 ,  H04L41/5093 ,  H04L51/00 ,  H04L51/14 ,  H04L51/34

Abstract: Disclosed herein are systems, methods, and non-transitory computer-readable storage media for managing a viral invitational content campaign. Invitational content is delivered with a user interface element that, upon selection, transmits a forwarding request to the content delivery server. The content delivery server generates a link with a unique identifier and creates a forwarding entry that includes the unique identifier and identifies the item of invitational content. The link is returned in response to the forwarding request. Upon selection of the link, a request including the unique identifier is transmitted to the content delivery server which accesses the corresponding forwarding entry to return the corresponding item of invitational content. A viral campaign dictates a target spend range and throttling methods are utilized to manage the spend. Invitational content forwarding, delivery cost, and content selection are variable to manage the spend. Calculated metrics are also used to manage spend.

Abstract translation: 本文公开了用于管理病毒性邀请内容活动的系统，方法和非暂时的计算机可读存储介质。 邀请内容与用户界面元素一起递送，该用户界面元素在选择时向内容递送服务器发送转发请求。 内容递送服务器生成具有唯一标识符的链接，并创建包括唯一标识符并标识邀请内容的项的转发条目。 响应于转发请求返回链接。 在选择链接时，将包含唯一标识符的请求发送到访问相应的转发条目的内容递送服务器，以返回相应的邀请内容项。 病毒性的广告系列决定了目标支出范围，并采用扼制方法来管理支出。 邀请内容转发，投放费用和内容选择是可变的，以管理支出。 计算的指标也用于管理支出。

公开(公告)号：US20150106180A1

公开(公告)日：2015-04-16

申请号：US14055722

申请日：2013-10-16

Applicant: Apple Inc.

Inventor： Mehul K. Sanghavi ,  Michael Froimowitz Greenzeiger ,  Ravindra Phulari

IPC: G06Q30/02

CPC classification number: G06Q30/0222 ,  G06Q30/0257

Abstract: The subject disclosure relates to a method for providing a downloadable content item including steps for providing a variety of offset-offers for a content item, wherein each of the offset-offers is associated with a different advertising amount and cost reduction amount and receiving a user request to download the content item, the user request specifying the user's selection of an offer from among the variety offset-offers, wherein the first offer corresponds with a first advertising amount and a first cost reduction amount. In certain aspects, the method can also include steps for preparing the first content item for download by the user. In some implementations, a content management system and computer readable media are also provided.

Abstract translation: 本公开涉及一种用于提供可下载内容项的方法，该方法包括用于为内容项提供各种偏移提供的步骤，其中每个偏移提供与不同的广告量和成本降低量相关联并且接收用户 请求下载内容项目，用户请求指定用户从各种偏移报价中选择报价，其中第一报价对应于第一广告量和第一成本降低量。 在某些方面，该方法还可以包括用于准备用于用户下载的第一内容项目的步骤。 在一些实现中，还提供内容管理系统和计算机可读介质。

公开(公告)号：US20150095178A1

公开(公告)日：2015-04-02

申请号：US14043918

申请日：2013-10-02

Applicant: Apple Inc.

Inventor： Mehul K. Sanghavi ,  Michael Froimowitz Greenzeiger ,  Ravindra Phulari

IPC: G06Q30/06

CPC classification number: G06Q30/0605

Abstract: Systems, methods, and non-transitory computer-readable storage media for group discount pricing for mobile content. The system first provides a group invitational content associated with an item for presentation at a display, the group invitational content indicating a discount price provided for the item if a number of offers are made to purchase the item within a period of time. Next, the system receives an offer to purchase the item at the discount price according to the group invitational content. The system then sends an indication of the offer to a list of purchases associated with the group invitational content, the indication prompting the offer to be added to the list of purchases.

Abstract translation: 用于移动内容的群组折扣定价的系统，方法和非暂时性计算机可读存储介质。 系统首先提供与用于在显示器上呈现的项目相关联的组邀请内容，如果在一段时间内提供了多个提议来购买该项目，则该组邀请内容指示为该项目提供的折扣价格。 接下来，系统根据组邀请内容收到以折扣价购买商品的报价。 系统然后将提供的指示发送到与组邀请内容相关联的购买清单，该指示提示将要添加到购买列表中的提议。

公开(公告)号：US20150095140A1

公开(公告)日：2015-04-02

申请号：US14044109

申请日：2013-10-02

Applicant: Apple Inc.

Inventor： Michael Froimowitz Greenzeiger ,  Weining Zhou

IPC: G06Q30/02

CPC classification number: G06Q30/0244

Abstract: Disclosed herein are systems, methods, and non-transitory computer-readable storage media for increasing the performance of an advertisement network by monitoring requests for advertisements from applications, detecting patterns, and developing and implementing remedial actions to increase system performance.

Abstract translation: 本文公开了用于通过监视来自应用的广告请求，检测模式以及开发和实施补救动作以增加系统性能来增加广告网络的性能的系统，方法和非暂时的计算机可读存储介质。

公开(公告)号：US20150088634A1

公开(公告)日：2015-03-26

申请号：US14036310

申请日：2013-09-25

Applicant: Apple Inc.

Inventor： Michael Froimowitz Greenzeiger

IPC: G06Q30/02

CPC classification number: G06Q30/0244 ,  G06Q30/0267 ,  G06Q30/0272

Abstract: Systems, methods, and computer-readable storage media for optimizing and reporting time spent by a user engaged in a session. The system first obtains data associated with a presentation of an item of content at a mobile device, the presentation being divided into multiple partitions. Based on the data, the system adjusts at least one respective length of time associated with the multiple partitions to yield at least one adjusted length of time, the at least one adjusted length of time reflecting estimated time of user engagement with content associated with at least one of the multiple partitions. The system then determines an amount of time spent by a user at the mobile device engaging in the presentation based on the at least one adjusted length of time and the multiple partitions.

Abstract translation: 用于优化和报告参与会话的用户花费的时间的系统，方法和计算机可读存储介质。 该系统首先在移动设备处获取与内容项的呈现相关联的数据，该呈现被划分成多个分区。 基于该数据，系统调整与多个分区相关联的至少一个相应的时间长度以产生至少一个经调整的时间长度，所述至少一个经调整的时间长度反映了与至少与...相关联的内容的用户参与的估计时间 多个分区之一。 系统然后基于至少一个调整的时间长度和多个分区来确定用户参与演示的移动设备花费的时间量。

公开(公告)号：US20140297407A1

公开(公告)日：2014-10-02

申请号：US13854462

申请日：2013-04-01

Applicant: APPLE INC.

Inventor： Mehul K. Sanghavi ,  Michael Froimowitz Greenzeiger ,  Ravindra Phulari

IPC: G06Q30/02

CPC classification number: G06Q30/0255 ,  G06Q30/0249 ,  G06Q30/0267 ,  G06Q30/0269 ,  G06Q30/0277

Abstract: Systems, methods, and non-transitory computer-readable storage media for mobile advertisement based on a context-switching context taxonomy. The system collects usage data associated with a device. Based on the usage data, the system determines a switching context channel and a switching context trend, wherein the switching context channel defines a user's movement through channel classifications, and wherein the switching context trend defines the user's activity over a period of time. Next, the system generates a classification model based on the switching context channel and the switching context trend. The system then books a campaign of invitational content based on the classification model.

Abstract translation: 基于上下文切换上下文分类法的用于移动广告的系统，方法和非暂时计算机可读存储介质。 系统收集与设备相关联的使用数据。 基于使用数据，系统确定切换上下文信道和切换上下文趋势，其中切换上下文信道通过信道分类定义用户的移动，并且其中切换上下文趋势定义用户在一段时间内的活动。 接下来，系统基于切换上下文信道和切换上下文趋势生成分类模型。 然后，该系统基于分类模型记录邀请内容的活动。

公开(公告)号：US11510033B2

公开(公告)日：2022-11-22

申请号：US17369903

申请日：2021-07-07

Applicant: Apple Inc.

Inventor： Mehul K. Sanghavi ,  Michael Froimowitz Greenzeiger ,  Ravindra M. Phulari

IPC: H04W4/21 ,  H04W4/80

Abstract: Transient user profiles are generated and broadcast to nearby recipient devices. In some implementations, a transient user profile is generated from a master user profile that includes user information. The master user profile can be stored in encrypted form on the user's mobile device or on a network-based computer system where it can be accessed upon authentication. The master user profile can include information provided by the user or retrieved from other network-based computer systems. The master user profile can include information that is labeled with security tags that indicate the class of users that may receive the user information. From the master user profile, a transient user profile can be generated in response to a sharing event and broadcast to other nearby recipient devices.

公开(公告)号：US11017425B2

公开(公告)日：2021-05-25

申请号：US14044109

申请日：2013-10-02

Applicant: Apple Inc.

Inventor： Michael Froimowitz Greenzeiger ,  Weining Zhou

IPC: G06Q30/02

Abstract: Disclosed herein are systems, methods, and non-transitory computer-readable storage media for increasing the performance of an advertisement network by monitoring requests for advertisements from applications, detecting patterns, and developing and implementing remedial actions to increase system performance.

公开(公告)号：US10284618B2

公开(公告)日：2019-05-07

申请号：US14698360

申请日：2015-04-28

Applicant: Apple Inc.

Inventor： Mehul K. Sanghavi ,  Michael Froimowitz Greenzeiger ,  Steven C. Bredenberg

IPC: H04L29/06

Abstract: Systems, methods, and computer-readable storage media for dynamic radio content. The system generates a media item to be inserted into a media stream. The media item can include multiple segments associated with a set of discrete components. Next, the system inserts the media item into the media stream. In response to a triggering event, the system then re-generates the media item by assembling the multiple segments using a new set of the discrete components. The system then inserts the re-generated media item into the media stream.

公开(公告)号：US20170132657A1

公开(公告)日：2017-05-11

申请号：US15405862

申请日：2017-01-13

Applicant: Apple Inc.

Inventor： Michael Froimowitz Greenzeiger

IPC: G06Q30/02

CPC classification number: G06Q30/0244 ,  G06Q30/0267 ,  G06Q30/0272

Abstract: Systems, methods, and computer-readable storage media for optimizing and reporting time spent by a user engaged in a session. The system first obtains data associated with a presentation of an item of content at a mobile device, the presentation being divided into multiple partitions. Based on the data, the system adjusts at least one respective length of time associated with the multiple partitions to yield at least one adjusted length of time, the at least one adjusted length of time reflecting estimated time of user engagement with content associated with at least one of the multiple partitions. The system then determines an amount of time spent by a user at the mobile device engaging in the presentation based on the at least one adjusted length of time and the multiple partitions.