公开(公告)号：US20140149465A1

公开(公告)日：2014-05-29

申请号：US13685366

申请日：2012-11-26

Applicant: YAHOO! INC.

Inventor： Balaji Kannan ,  Aamod Sane ,  Zhiwei Gu ,  Michael Welch

IPC: G06F17/30

CPC classification number: G06F17/30604

Abstract: A data processing system employs a pre-processing step to create a simplified view of a received entity graph. During the pre-processing step, only the objects and the attributes of those objects within the graph that are required for data processing are selected. Pruned source and target objects are generated by omitting those attributes that are not required for processing. The pruned objects are included in the simplified view that enhances system performance.

Abstract translation: 数据处理系统采用预处理步骤来创建接收到的实体图的简化视图。 在预处理步骤期间，仅选择图中需要数据处理的对象和属性。 修剪的源和目标对象是通过省略处理不需要的那些属性生成的。 修剪后的对象包含在简化视图中，可以增强系统性能。

公开(公告)号：US20140143054A1

公开(公告)日：2014-05-22

申请号：US14163435

申请日：2014-01-24

Applicant: Yahoo! Inc.

Inventor： Aytek Esen Celik ,  Tak-Leung Choie

IPC: G06Q30/02 ,  G06F17/30

CPC classification number: G06Q30/0256 ,  G06F16/24 ,  G06F16/29 ,  G06Q10/087 ,  G06Q30/02 ,  G06Q30/0249 ,  G06Q30/0275 ,  G06Q30/0277

Abstract: A method is disclosed for providing advertising content for display in a page over a network. The advertising content is displayed based on a category assigned to the advertising content and an identified geographic location of a search query. The category correlating to a given search may be based on the search results. The search results may be associated with one or more categories and the category for selecting advertising content is determined in accordance with the amount of search results each category is correlated to. The provided advertising content may be selected from an available inventory of advertising content within the geographic location of the search query or the geographic location of an advertiser location associated with the geographic location of the search query.

Abstract translation: 公开了一种用于提供用于在网络上的页面中显示的广告内容的方法。 基于分配给广告内容的类别和搜索查询的识别的地理位置来显示广告内容。 与给定搜索相关的类别可以基于搜索结果。 搜索结果可以与一个或多个类别相关联，并且用于选择广告内容的类别根据与每个类别相关联的搜索结果的量来确定。 可以从搜索查询的地理位置内的广告内容的可用清单或与搜索查询的地理位置相关联的广告商位置的地理位置中选择所提供的广告内容。

公开(公告)号：US08732169B2

公开(公告)日：2014-05-20

申请号：US13674085

申请日：2012-11-11

Applicant: Yahoo! Inc.

Inventor： Qi Lu ,  David Ku ,  John Thrall

IPC: G06F7/00 ,  G06F17/00 ,  G06F17/30

CPC classification number: G06F17/30864 ,  G06F17/30867

Abstract: A search query is received. Personal information for a user is then determined. A search is performed in a general subdomain of general content using the search query. For example, the general subdomain of general content may be a WWW search. Then, a vertical subdomain is determined based on the personal information. A search is then performed in the vertical subdomain of specialized content using the search query. The search performed in the general subdomain and the search performed in the vertical subdomain generate general search results and vertical search results. The results may be combined and outputted to a client.

Abstract translation: 接收到一个搜索查询。 然后确定用户的个人信息。 使用搜索查询在一般内容的一般子域中执行搜索。 例如，一般内容的一般子域可以是WWW搜索。 然后，基于个人信息确定垂直子域。 然后使用搜索查询在专门内容的垂直子域中执行搜索。 在一般子域中执行的搜索和在垂直子域中执行的搜索生成一般搜索结果和垂直搜索结果。 结果可以组合并输出给客户端。

公开(公告)号：US20140122253A1

公开(公告)日：2014-05-01

申请号：US13664041

申请日：2012-10-30

Applicant: John Stattler ,  YAHOO! INC.

Inventor： Sergei Vassilvitskii ,  Eric Bax ,  R. Preston McAfee ,  Mohammad Mahdian

IPC: G06Q30/02

CPC classification number: G06Q30/02 ,  G06Q30/0275

Abstract: A system and method for implementing bid adjustments in an online advertisement exchange are disclosed. A plurality of bids from a plurality of advertisers may be received for an online advertisement opportunity. A first advertiser may be associated with a first bid bias value. In some embodiments, if the first advertiser is associated with a first bid bias value, then the bid received from the first advertiser may be adjusted based on the first bid bias value. For example, an adjusted bid may be calculated based on the bid received from the first advertiser and the first bid bias value. The online advertisement exchange may conduct an online auction with the adjusted bid from the first advertiser. If the first advertiser wins the auction based on the adjusted bid, then the first advertiser may be charged the value of the bid received from the first advertiser instead of the adjusted bid value.

Abstract translation: 披露了在线广告交易中实施投标调整的系统和方法。 可以接收来自多个广告商的多个出价用于在线广告机会。 第一个广告商可以与第一出价偏倚值相关联。 在一些实施例中，如果第一广告主与第一投标偏倚值相关联，则可以基于第一投标偏倚值来调整从第一广告商接收的投标。 例如，可以基于从第一广告主收到的出价和第一出价偏好值来计算调整后的出价。 在线广告交易所可以通过第一个广告客户的调整后的出价进行在线拍卖。 如果第一个广告客户根据调整后的出价赢得竞价，则可以向第一个广告客户收取从第一个广告客户而不是调整的出价值收到的投标价值。

公开(公告)号：US20140122055A1

公开(公告)日：2014-05-01

申请号：US13664561

申请日：2012-10-31

Applicant: YAHOO! INC.

Inventor： Jay Hobson

IPC: G06F17/20

CPC classification number: G06F17/275 ,  G06F9/454 ,  G06F17/218

Abstract: Disclosed herein is an ability to identify a supported language. A current language tag including one or more subtags, each subtag providing language identification information. In response to determining that a language referenced by the current language tag is not a supported language, accessing a stored set of mappings including one or more mappings, each mapping associating a first language tag with a second language tag, determining whether or not a mapping in the set of mappings includes the current language tag as one of the first and second language tags and a new language tag as the other of the first and second language tags, and using the new language tag as the current language tag to identify the supported language.

Abstract translation: 这里公开的是识别支持的语言的能力。 包括一个或多个子标签的当前语言标签，每个子标签提供语言识别信息。 响应于确定当前语言标签引用的语言不是支持的语言，访问包括一个或多个映射的存储的映射集合，每个映射将第一语言标签与第二语言标签相关联，确定是否映射 在该组映射中包括作为第一和第二语言标签之一的当前语言标签和作为第一和第二语言标签中的另一个的新语言标签，并且使用新的语言标签作为当前语言标签来识别所支持的 语言。

公开(公告)号：US20140115155A1

公开(公告)日：2014-04-24

申请号：US14138501

申请日：2013-12-23

Applicant: YAHOO!INC

Inventor： Francesco Bonchi ,  Aristides Gionis ,  Michele Berlingerio ,  Bjorn Bringmann

IPC: H04L12/26

CPC classification number: G06F17/30572 ,  G06F17/30088 ,  G06F17/30292 ,  G06F17/30551 ,  G06F17/30569 ,  G06F17/30604 ,  G06F17/30958 ,  G06Q10/10

Abstract: A network's evolution is characterized by graph evolution rules. A graph, formed by merging multiple graphs representing the multiple snapshots of the network, that represents an evolutionary network is mined to identify evolutional patterns of the network. A pattern is selected from the identified patterns. Graph evolution rules are generated using identified evolutional patterns. The generated graph evolution rules represent the evolutional patterns of the network, the rules indicating that any occurrence of a child pattern of the selected pattern implies a corresponding occurrence of the selected pattern.

Abstract translation: 网络演化的特点是图形演化规则。 通过合并表示网络的多个快照的多个图形形成的图形，其表示进化网络被挖掘以识别网络的演进模式。 从所识别的图案中选择图案。 使用识别的进化模式生成图形演化规则。 生成的图形演化规则表示网络的演进模式，指示所选模式的子模式的任何出现的规则意味着所选模式的相应出现。

公开(公告)号：US20140114993A1

公开(公告)日：2014-04-24

申请号：US13657143

申请日：2012-10-22

Applicant: YAHOO! INC.

Inventor： Wuheng Luo ,  Allie K. Watfa ,  Bo Liu

IPC: G06F17/30

CPC classification number: G06F16/86

Abstract: Method, system, and programs for generating, storing, and maintaining data in a data storage system. A data record in a first format is received, and converted into one or more converted data records in a second format. Each of the one or more converted data records comprises a markup attribute, a content attribute, and an identifier attribute used to locate the data record in the first format. And the one or more converted data records are stored in the data storage system.

Abstract translation: 用于在数据存储系统中生成，存储和维护数据的方法，系统和程序。 接收第一格式的数据记录，并以第二格式转换成一个或多个转换的数据记录。 一个或多个转换的数据记录中的每一个包括用于以第一格式定位数据记录的标记属性，内容属性和标识符属性。 并且一个或多个转换的数据记录被存储在数据存储系统中。

公开(公告)号：US20140108158A1

公开(公告)日：2014-04-17

申请号：US14139373

申请日：2013-12-23

Applicant: YAHOO! INC.

Inventor： Athellina Athsani ,  Chris Higgins ,  Joseph O'Sullivan ,  Marc Davis ,  Ron Martinez

IPC: G06Q30/02

CPC classification number: G06Q30/0276 ,  G06Q30/02 ,  G06Q30/0273 ,  G06Q40/00

Abstract: A system for monetization of content includes a storage device for storage and retrieval of data, and a library of content and advertisements stored within the storage device. The library comprises an organizational structure for facilitating the storage and retrieval. The system also includes a monetization engine for identifying within the library a first content item having a first monetizable feature. The system is configured for selecting a second content item from several content items within the library, and associating the second content item to the first content item by using the first monetizable feature for presentation of the second content item in conjunction with the first content item. Further embodiments include various additional systems, methods, and computer readable media for implementation of the foregoing.

Abstract translation: 用于内容获利的系统包括用于存储和检索数据的存储装置，以及存储在存储装置内的内容和广告库。 图书馆包括一个便于存储和检索的组织结构。 该系统还包括用于在库内识别具有第一可获利特征的第一内容项目的获利引擎。 该系统被配置用于从库内的多个内容项目中选择第二内容项目，并且通过使用第一可获利特征来与第一内容项目一起呈现第二内容项目来将第二内容项目与第一内容项目相关联。 另外的实施例包括用于实现前述内容的各种附加系统，方法和计算机可读介质。

公开(公告)号：US20140089304A1

公开(公告)日：2014-03-27

申请号：US14089485

申请日：2013-11-25

Applicant: YAHOO! INC.

Inventor： Mark Rubin ,  Brian Hein

IPC: G06F17/30

CPC classification number: G06F17/30867 ,  G06F17/3053 ,  G06F17/30699 ,  G06Q30/02 ,  G06Q30/0277 ,  G06Q50/01 ,  H04L67/306

Abstract: An Internet or other online service is personalized or customized based on data collected for a user of a computing device. In one embodiment, a method includes: storing a plurality of person profiles for persons associated with communications received by a user of a computing device; receiving data associated with an online service; and filtering, using at least one processor, the data based on the plurality of person profiles, wherein the filtered data is for display to the user on the computing device.

公开(公告)号：US20140089286A1

公开(公告)日：2014-03-27

申请号：US14094309

申请日：2013-12-02

Applicant: Yahoo! Inc.

Inventor： Jim W. Delli Santi ,  Ramazan Demir ,  Eugene Stipp

IPC: G06F17/30

CPC classification number: G06Q30/0259 ,  G06F17/30041 ,  G06F17/30241 ,  G06F17/30864 ,  G06F17/30867 ,  G06F17/3087 ,  G06Q30/02 ,  G06Q30/0254 ,  G06Q30/0256

Abstract: A system and method are disclosed for determining local intent. Local intent may reflect whether a search query should receive results and advertisements that are geographically specific. The local intent may be determined using probabilistic models that analyze historical searches to determine which search terms tend to have local intent.

Abstract translation: 公开了一种用于确定本地意图的系统和方法。 本地意图可能反映搜索查询是否应该接收结果和地理位置特定的广告。 可以使用分析历史搜索以确定哪些搜索词倾向于具有本地意图的概率模型来确定本地意图。