公开(公告)号：US20140180831A1

公开(公告)日：2014-06-26

申请号：US13727210

申请日：2012-12-26

Applicant: YAHOO! INC.

Inventor： Eric Bax ,  Valeria Montero

IPC: G06Q30/02

CPC classification number: G06Q30/0275

Abstract: An electronic device implemented method includes facilitating an auction for an ad space of an advertisement network. A bid and a creative are received from an advertiser for the ad space. An attribute of the creative is determined that is obtrusive to a viewer experience. An extent that the attribute is obtrusive is determined. An extent that the attribute is effective in obtaining a goal of the advertiser is determined. A correlation between the extent that the attribute is obtrusive and the extent that the attribute is effective in obtaining a goal of the advertiser is determined.

Abstract translation: 电子设备实现方法包括促进广告网络的广告空间的拍卖。 从广告客户收到广告空间的出价和广告素材。 广告素材的属性被确定为对观众体验的突出。 确定属性是突出的程度。 确定该属性在获得广告主的目标中有效的程度。 确定属性突出的程度与属性在获得广告主的目标中有效的程度之间的相关性。

公开(公告)号：US20140122253A1

公开(公告)日：2014-05-01

申请号：US13664041

申请日：2012-10-30

Applicant: John Stattler ,  YAHOO! INC.

Inventor： Sergei Vassilvitskii ,  Eric Bax ,  R. Preston McAfee ,  Mohammad Mahdian

IPC: G06Q30/02

CPC classification number: G06Q30/02 ,  G06Q30/0275

Abstract: A system and method for implementing bid adjustments in an online advertisement exchange are disclosed. A plurality of bids from a plurality of advertisers may be received for an online advertisement opportunity. A first advertiser may be associated with a first bid bias value. In some embodiments, if the first advertiser is associated with a first bid bias value, then the bid received from the first advertiser may be adjusted based on the first bid bias value. For example, an adjusted bid may be calculated based on the bid received from the first advertiser and the first bid bias value. The online advertisement exchange may conduct an online auction with the adjusted bid from the first advertiser. If the first advertiser wins the auction based on the adjusted bid, then the first advertiser may be charged the value of the bid received from the first advertiser instead of the adjusted bid value.

Abstract translation: 披露了在线广告交易中实施投标调整的系统和方法。 可以接收来自多个广告商的多个出价用于在线广告机会。 第一个广告商可以与第一出价偏倚值相关联。 在一些实施例中，如果第一广告主与第一投标偏倚值相关联，则可以基于第一投标偏倚值来调整从第一广告商接收的投标。 例如，可以基于从第一广告主收到的出价和第一出价偏好值来计算调整后的出价。 在线广告交易所可以通过第一个广告客户的调整后的出价进行在线拍卖。 如果第一个广告客户根据调整后的出价赢得竞价，则可以向第一个广告客户收取从第一个广告客户而不是调整的出价值收到的投标价值。

公开(公告)号：US20160012130A1

公开(公告)日：2016-01-14

申请号：US14330627

申请日：2014-07-14

Applicant: YAHOO! INC.

Inventor： John Peng ,  Arun Autuchirayll ,  Eric Bax

IPC: G06F17/30

CPC classification number: G06F16/338 ,  G06F16/335

Abstract: In one embodiment, a theme may be obtained. A search query may be executed to identify a plurality of search results pertaining to the theme. A plurality of topics pertaining to the theme may be identified from the search results. Search log data pertaining to the plurality of topics may be ascertained from a search log. The plurality of topics may be ranked based, at least in part, upon the search log data. At least a portion of the plurality of topics may be provided according to the ranking.

Abstract translation: 在一个实施例中，可以获得主题。 可以执行搜索查询以识别与该主题有关的多个搜索结果。 可以从搜索结果中识别与主题相关的多个主题。 可以从搜索日志确定与多个主题有关的搜索日志数据。 可以至少部分地根据搜索日志数据对多个主题进行排名。 可以根据排名提供多个主题中的至少一部分。

公开(公告)号：US20150278909A1

公开(公告)日：2015-10-01

申请号：US14227172

申请日：2014-03-27

Applicant: Yahoo! Inc.

Inventor： Eric Bax

IPC: G06Q30/06

CPC classification number: G06Q30/0631 ,  G06Q50/01

Abstract: Techniques are provided that include determining recommendations, of items, to be provided to users, based on information that may include social graph information. Techniques may be used prior to recommendation determination, or afterwards to modify initially determined recommendations. The techniques may improve diversity or privacy aspects associated with recommendations, such as by reducing duplication, or reducing effects of social grouping connections on recommendation determination or on initially determined recommendations.

Abstract translation: 提供了技术，其包括基于可以包括社交图表信息的信息来确定要提供给用户的项目的推荐。 技术可以在建议确定之前使用，或者之后可以修改初始确定的建议。 这些技术可以改善与建议相关的多样性或隐私方面，例如通过减少重复，或减少社会分组连接对推荐确定或初始确定的建议的影响。

公开(公告)号：US20140279720A1

公开(公告)日：2014-09-18

申请号：US13834277

申请日：2013-03-15

Applicant: YAHOO! INC.

Inventor： Tarun Bhatia ,  Sam Fishman ,  Prasad Chalasani ,  Eric Bax

IPC: G06N5/04

CPC classification number: G06N5/04 ,  G06N5/048

Abstract: Disclosed herein is system, method and architecture facilitating goal setting and achievement and providing positive social and economic motivators for goal achievement. Progress toward a goal is tracked and a determination may be made based the progress whether or not to initiate one or more actions to stimulate progress and/or increase the likelihood of success in achieving a goal and/or achieving a milestone in a path of progression toward the goal.

Abstract translation: 本文所披露的是系统，方法和架构，促进目标设定和成就，为目标实现提供积极的社会和经济动力。 对目标的进展情况进行跟踪，并且可以根据进展情况作出决定，无论是否启动一项或多项行动来刺激进步和/或增加成功实现目标的可能性和/或实现进步道路上的里程碑 朝向目标