公开(公告)号：US20150142557A1

公开(公告)日：2015-05-21

申请号：US14084412

申请日：2013-11-19

Applicant: Yahoo! Inc.

Inventor： Prabhakar Krishnamurthy ,  Xing Yi ,  Yan Jiao ,  Jean-Marc Langlois

IPC: G06Q30/02

CPC classification number: G06Q30/0246 ,  G06Q30/0241 ,  G06Q30/0283

Abstract: A method for adjusting pricing for advertisements of non-guaranteed delivery (“NDG”) advertising auctions includes retrieving dwell time information for users that engage advertisements streamed to the users in a display content stream. The method aggregates the advertisements into different groups according to display context (such as advertisement category, viewing device, product in which the advertisement is streamed, etc.) and computes short-click ratios of advertisements in each group based on a short-click threshold assigned to the group and the user dwell time information for the group. The method further determines average dwell time by users on advertisements in respective groups. The method adjusts pricing of the advertisements of a group for NGD bidding based on the short-click ratio and average dwell time of the group, to favor groups having higher dwell times and lower short-click ratios. Prices may be dynamically adjusted across different contexts based on user engagement information.

Abstract translation: 一种用于调整无保证递送广告（“NDG”）广告拍卖广告价格的方法包括：检索在显示内容流中流向用户的广告的用户的停留时间信息。 该方法根据显示上下文（例如广告类别，查看设备，广告流传的产品等）将广告聚合成不同的组，并且基于短点阈值计算每个组中的广告的短击比率 分配给组和用户驻留组的时间信息。 该方法进一步确定用户对各组中的广告的平均停留时间。 该方法根据群组的短点击率和平均停留时间调整NGD投标组广告的定价，有利于拥有较高停留时间的群体和较短的短点比率。 价格可以根据用户参与信息在不同的上下文中进行动态调整。

公开(公告)号：US20150127468A1

公开(公告)日：2015-05-07

申请号：US14073575

申请日：2013-11-06

Applicant: Yahoo! Inc.

Inventor： Xing Yi ,  Yan Jiao ,  Jean-Marc Langlois ,  Prabhakar Krishnamurthy ,  Xiubo Geng

IPC: G06Q30/02

CPC classification number: G06Q30/0273

Abstract: A system can include a processor configured to: receive user session data from a network, identify user session data associated with a creative, and determine user interaction information associated with the creative. The processor may also be configured to determine one or more of a mean, a variance, and a median of a distribution of the user interaction information associated with the creative. Also, the processor can be configured to determine expected user engagement associated with the creative according to one or more of the user interaction information, the mean, the variance and the median. The processor can also be configured to: determine a probability that the expected user engagement will be higher than actual user engagement according to the expected user engagement and determine an expected price associated with the creative according to the probability that the expected user engagement will be higher than actual user engagement.

Abstract translation: 系统可以包括处理器，其被配置为：从网络接收用户会话数据，识别与广告素材相关联的用户会话数据，以及确定与该广告素材相关联的用户交互信息。 处理器还可以被配置为确定与广告素材相关联的用户交互信息的分布的平均值，方差和中位数中的一个或多个。 此外，处理器可以被配置为根据用户交互信息，平均值，方差和中值中的一个或多个来确定与广告素材相关联的期望的用户参与。 处理器还可以被配置为：根据预期的用户参与确定预期用户参与度将高于实际用户参与的概率，并根据预期用户参与度将更高的概率确定与广告素材相关联的预期价格 而不是实际的用户参与。

公开(公告)号：US10769547B2

公开(公告)日：2020-09-08

申请号：US14984357

申请日：2015-12-30

Applicant: Yahoo!, Inc.

Inventor： Xing Yi ,  Zhen Yue ,  Alyssa Glass Owara ,  Zhigeng Geng

IPC: G06N20/00 ,  G06F16/332 ,  G06F16/335

Abstract: One or more client devices, systems, and/or methods of improving mobile searches are provided. A feature (e.g., “snow boots”), generated on a client device, is identified. The feature is evaluated to identify a goal (e.g., finding snow boots) associated with the feature. A mission (e.g., finding outdoor apparel), associated with the goal, is identified. A query (e.g., “outdoor stores near Akron”) associated with a second goal (e.g., find outdoor apparel store) associated with the mission is identified using a model generated utilizing a machine learning method trained using a query-goal-mission structure. A query recommendation (e.g., “outdoor apparel store”) comprising the query is presented to the user. A user satisfaction metric, associated with the query, the query recommendation, a result generated by the query recommendation, etc. is determined based upon user interaction with the query recommendation and the result. The model may be tuned based upon the user satisfaction metric.

公开(公告)号：US09703783B2

公开(公告)日：2017-07-11

申请号：US14064007

申请日：2013-10-25

Applicant: Yahoo! Inc.

Inventor： Xing Yi ,  Scott Gaffney ,  Jean-Marc Langlois

IPC: G06F17/30

CPC classification number: G06F17/30053

Abstract: Methods, systems, and computer programs are presented for selecting news articles for presentation to a user. One method includes an operation for measuring dwelltimes for a first set of news items, where the dwelltime for a news item is based on the amount of time that the news item is displayed to a viewer. Further, the method includes an operation for training a classifier of news items based on the measured dwelltimes and based on features associated with the first set of news items. Additionally, the method includes an operation for ranking with the classifier a second set of news items for presentation to the user, the ranking also using the profile of the user for delivery of customized news to the user. The ranked second set of news item is then presented to the user.

公开(公告)号：US20140280890A1

公开(公告)日：2014-09-18

申请号：US13836758

申请日：2013-03-15

Applicant: YAHOO! INC.

Inventor： Xing Yi ,  Alyssa Glass ,  Dilan Gorur

IPC: H04L12/26

CPC classification number: H04L67/22 ,  G06Q30/0242 ,  G06Q30/0251 ,  H04L67/306 ,  H04L69/28

Abstract: Method, system, and programs for measuring user engagement. In one example, a type of user activities with respect to a plurality pieces of content is detected. Information associated with the type of user activities is recorded. A time measure associated with at least one of the plurality pieces of content is obtained based on the recorded information. A user engagement score with respect to the at least one piece of content is calculated based on the time measure.

Abstract translation: 测量用户参与度的方法，系统和程序。 在一个示例中，检测关于多个内容的用户活动的类型。 记录与用户活动类型相关联的信息。 基于记录的信息获得与多条内容中的至少一个相关联的时间度量。 基于时间测量来计算相对于至少一条内容的用户参与度分数。

公开(公告)号：US10025861B2

公开(公告)日：2018-07-17

申请号：US14012932

申请日：2013-08-28

Applicant: Yahoo! Inc.

Inventor： Xing Yi ,  Scott Gaffney

IPC: G06F17/30

Abstract: Methods, systems, and computer programs are presented for displaying a customized news stream. One method includes an operation for identifying dwell times spent by users while accessing a first plurality of items, each item belonging to one media type from a plurality of media types (e.g., news articles, videos, slide shows, etc.). In addition, the method includes operations for determining statistical parameters for each media type based on the identified dwell times, and for detecting a news corpus having a second plurality of items. A priority for each item in the news corpus is determined based on the media type of the item, the corresponding statistical parameters for the media type of the item, and the profile of a user. The news stream is sent to the user for presentation on a display, the news stream being sorted based on the priority of the items in the news corpus.

公开(公告)号：US20170344552A1

公开(公告)日：2017-11-30

申请号：US15165557

申请日：2016-05-26

Applicant: YAHOO! INC.

Inventor： Nadav Golbandi ,  Xing Yi ,  Liangjie Hong

IPC: G06F17/30

CPC classification number: G06F16/24578 ,  G06F16/9535

Abstract: Disclosed are systems and methods for improving interactions with and between computers in content generating, searching, hosting and/or providing systems supported by or configured with personal computing devices, servers and/or platforms. The systems interact to identify and retrieve data within or across platforms, which can be used to improve the quality of data used in processing interactions between or among processors in such systems. The disclosed systems and methods leverage the display screen sizes of information cards to improve the accuracy and efficiency of displayed search results. The disclosed systems and methods can be implemented in search and recommendation systems for optimally performing a search and displaying the results of the search based on, among other features, the size of the cards providing each search result and the display size of the screen displaying such results.

公开(公告)号：US09633017B2

公开(公告)日：2017-04-25

申请号：US14074616

申请日：2013-11-07

Applicant: Yahoo! Inc.

Inventor： Xing Yi ,  Dilan Gorur ,  Scott Gaffney

IPC: G06F17/30

CPC classification number: G06F17/30035

Abstract: A method is provided for building a user interest profile. According to the method, features of each of a plurality of articles are identified. For a given user, views of one or more of the plurality of articles are logged. For each view, a corresponding dwell time for the view by the given user is measured. A weight is applied to each view based on the corresponding measured dwell time. User interest scores for features of the articles are determined based on the weighted views, and the user interest profile is generated for the given user based on the user interest scores.

公开(公告)号：US20150324362A1

公开(公告)日：2015-11-12

申请号：US14270917

申请日：2014-05-06

Applicant: Yahoo! Inc.

Inventor： Alyssa Glass ,  Xing Yi

IPC: G06F17/30

CPC classification number: G06F16/951 ,  G06F16/24578

Abstract: Method, system, and programs for measuring user engagement with content items. In one example, a query is received. A presentation of a content item related to the query is provided on a user interface. A user activity (e.g., related to manipulation of the content item) is determined. A score associated with the content item is determined based on the user activity. Information related to user engagement with the content item is generated based on the score.

Abstract translation: 用于衡量用户与内容项目交互的方法，系统和程序。 在一个示例中，接收到查询。 在用户界面上提供与查询相关的内容项的呈现。 确定用户活动（例如，与内容项的操纵相关）。 基于用户活动确定与内容项目相关联的得分。 基于分数生成与内容项目的用户参与有关的信息。

公开(公告)号：US20150324361A1

公开(公告)日：2015-11-12

申请号：US14270862

申请日：2014-05-06

Applicant: Yahoo! Inc.

Inventor： Alyssa Glass ,  Scott Gaffney ,  Xing Yi

IPC: G06F17/30

Abstract: Methods, systems and programming for evaluating user satisfaction with respect to a user session are presented. In one example, one or more queries in a use session are received from a user. Information about one or more user activities is obtained. Each user activity is related to manipulation of a content item associated with one of the one or more queries. A score associated with the user session is computed based at least partially on the one or more user activities. User satisfaction with respect to the user session is determined based on the score.

Abstract translation: 提出了用于评估用户对用户会话的满意度的方法，系统和程序。 在一个示例中，从用户接收使用会话中的一个或多个查询。 获得关于一个或多个用户活动的信息。 每个用户活动都涉及与一个或多个查询之一相关联的内容项的操纵。 至少部分地基于一个或多个用户活动来计算与用户会话相关联的得分。 基于分数确定用户对用户会话的满意度。