System to track engagement of media items

    公开(公告)号:US10165402B1

    公开(公告)日:2018-12-25

    申请号:US16035209

    申请日:2018-07-13

    Applicant: Snap Inc.

    Abstract: An engagement tracking system monitors user interactions with media items to calculate an engagement score of the media item. The engagement tracking system may be or include a group of one or more server machines configured to detect an exposure of a client device to a media item maintained by the engagement tracking system. In response to detecting the exposure of the client device to the media item, the engagement tracking system tracks a location of the client device based on access requests to location based media items. The engagement tracking system may thereby monitor client devices exposed to the media item in order to calculate an engagement score of the media item.

    Dynamic media overlay with smart widget

    公开(公告)号:US11943185B2

    公开(公告)日:2024-03-26

    申请号:US17968152

    申请日:2022-10-18

    Applicant: Snap Inc.

    Abstract: Systems and methods are provided for receiving a background image for a media overlay to be applied to a message comprising an image or video, and at least one smart widget selection, and storing the media overlay comprising the background image and the at least one smart widget selection. The systems and methods further provide for receiving a request for the media overlay to be applied to a message comprising an image or video, analyzing context data associated with a computing device to determine that the media overlay is relevant to at least one aspect of the context data, determining data associated with the at least one smart widget based on the context data, and transmitting to the computing device, the media overlay and data associated with the at least one smart widget.

    MUTABLE GEO-FENCING SYSTEM
    14.
    发明公开

    公开(公告)号:US20240086968A1

    公开(公告)日:2024-03-14

    申请号:US18508771

    申请日:2023-11-14

    Applicant: Snap Inc.

    Abstract: In various embodiments, boundaries of geo-fences can be made mutable based on principles described herein. The term “mutable” refers to the ability of a thing (in this case, the boundary of a geo-fence) to change and adjust. In a typical embodiment, a mutable geo-fence system is configured to generate and monitor a geo-fence that encompasses a region, in order to dynamically vary the boundary of the geo-fence based on a number of boundary variables. The term “geo-fence” as used herein describes a virtual perimeter (e.g., a boundary) for a real-world geographic area. A geo-fence could be a radius around a point (e.g., a store), or a set of predefined boundaries. Boundary variables, as used herein, refers to a set of variables utilized by the mutable geo-fence system in determining a location of the boundary of the geo-fence.

    Mutable geo-fencing system
    15.
    发明授权

    公开(公告)号:US11900418B2

    公开(公告)日:2024-02-13

    申请号:US15474821

    申请日:2017-03-30

    Applicant: Snap Inc.

    Abstract: In various embodiments, boundaries of geo-fences can be made mutable based on principles described herein. The term “mutable” refers to the ability of a thing (in this case, the boundary of a geo-fence) to change and adjust. In a typical embodiment, a mutable geo-fence system is configured to generate and monitor a geo-fence that encompasses a region, in order to dynamically vary the boundary of the geo-fence based on a number of boundary variables. The term “geo-fence” as used herein describes a virtual perimeter (e.g., a boundary) for a real-world geographic area. A geo-fence could be a radius around a point (e.g., a store), or a set of predefined boundaries. Boundary variables, as used herein, refers to a set of variables utilized by the mutable geo-fence system in determining a location of the boundary of the geo-fence.

    MEDIA OVERLAY PUBLICATION SYSTEM
    16.
    发明申请

    公开(公告)号:US20210166456A1

    公开(公告)日:2021-06-03

    申请号:US17248956

    申请日:2021-02-15

    Applicant: Snap Inc.

    Abstract: Systems and methods are presented that provide for receiving, at a media overlay publication system from a first client device, content to generate a media overlay, and generating the media overlay using the content received from the client device. The generated media overlay is stored in a database associated with the media overlay publication system and associated with a first characteristic of the content received from the first client device. The media overlay is provided to a second client device when a second characteristic of context data associated with the second client device correlates to the first characteristic for the media overlay, causing a display of the media overlay on a user interface of the second client device.

    System to track engagement of media items

    公开(公告)号:US10219110B2

    公开(公告)日:2019-02-26

    申请号:US15461671

    申请日:2017-03-17

    Applicant: Snap Inc.

    Abstract: An engagement tracking system monitors user interactions with media items to calculate an engagement score of the media item. The engagement tracking system may be or include a group of one or more server machines configured to detect an exposure of a client device to a media item maintained by the engagement tracking system. In response to detecting the exposure of the client device to the media item, the engagement tracking system tracks a location of the client device based on access requests to location based media items. The engagement tracking system may thereby monitor client devices exposed to the media item in order to calculate an engagement score of the media item.

    MUTABLE GEO-FENCING SYSTEM
    18.
    发明申请

    公开(公告)号:US20170287006A1

    公开(公告)日:2017-10-05

    申请号:US15474821

    申请日:2017-03-30

    Applicant: Snap Inc.

    Abstract: In various embodiments, boundaries of geo-fences can be made mutable based on principles described herein. The term “mutable” refers to the ability of a thing (in this case, the boundary of a geo-fence) to change and adjust. In a typical embodiment, a mutable geo-fence system is configured to generate and monitor a geo-fence that encompasses a region, in order to dynamically vary the boundary of the geo-fence based on a number of boundary variables. The term “geo-fence” as used herein describes a virtual perimeter (e.g., a boundary) for a real-world geographic area. A geo-fence could be a radius around a point (e.g., a store), or a set of predefined boundaries. Boundary variables, as used herein, refers to a set of variables utilized by the mutable geo-fence system in determining a location of the boundary of the geo-fence.

    Dynamic media overlay with smart widget

    公开(公告)号:US11558327B2

    公开(公告)日:2023-01-17

    申请号:US17570096

    申请日:2022-01-06

    Applicant: Snap Inc.

    Abstract: Systems and methods are provided for receiving a background image for a media overlay to be applied to a message comprising an image or video, and at least one smart widget selection, and storing the media overlay comprising the background image and the at least one smart widget selection. The systems and methods further provide for receiving a request for the media overlay to be applied to a message comprising an image or video, analyzing context data associated with a computing device to determine that the media overlay is relevant to at least one aspect of the context data, determining data associated with the at least one smart widget based on the context data, and transmitting to the computing device, the media overlay and data associated with the at least one smart widget.

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