公开(公告)号：US11758220B2

公开(公告)日：2023-09-12

申请号：US17446866

申请日：2021-09-03

Applicant: Roku, Inc.

Inventor： Matthew Grover ,  Nick Hammett

IPC: H04N21/4545 ,  H04N21/8358 ,  G06V40/12 ,  H04N21/435 ,  H04N21/81 ,  H04N21/845 ,  H04N21/44 ,  G06V20/40

CPC classification number: H04N21/435 ,  G06V20/46 ,  H04N21/44 ,  H04N21/812 ,  H04N21/8456

Abstract: A method and system for controlling whether to have a content-presentation device dynamically replace a modifiable content segment, such as a replaceable ad, that is upcoming on a channel being received by the content-presentation device. An example method includes a computing system determining, based on objectionable-content data established from user input and/or channel-changing history, whether the modifiable content segment is objectionable as to the content-presentation device. And the example method then includes, based at least on the determination of whether the determined modifiable content segment is objectionable as to the content-presentation device, the computing system controlling whether to have the content-presentation device dynamically replace the modifiable content segment with a replacement content segment.

公开(公告)号：US20230232053A1

公开(公告)日：2023-07-20

申请号：US18101766

申请日：2023-01-26

Applicant: Roku, Inc.

Inventor： Matthew Grover

IPC: H04N21/234 ,  H04N21/258 ,  H04N21/81

CPC classification number: H04N21/23424 ,  H04N21/25883 ,  H04N21/812 ,  H04N21/23418

Abstract: In one aspect, a method includes while a first content-presentation device is performing a content-replacement operation in which the first content-presentation device outputs a replacement advertisement segment in place of an advertisement segment, determining, by a computing system, that the advertisement segment is not an expected modifiable advertisement segment. The method also includes in response to determining that the advertisement segment is not the expected modifiable advertisement segment, determining, by the computing system, that the advertisement segment is ineligible for replacement The method also includes in response to determining that the advertisement segment is ineligible for replacement, causing, by the computing system, at least one content-presentation device to perform, at a subsequent content-replacement opportunity, a corrective content-replacement operation in which the at least one content-presentation device outputs the advertisement segment in place of a subsequent modifiable advertisement segment that the at least one content-presentation device is scheduled to receive.

公开(公告)号：US11601695B2

公开(公告)日：2023-03-07

申请号：US17361885

申请日：2021-06-29

Applicant: Roku, Inc.

Inventor： Matthew Grover

IPC: H04N21/234 ,  H04N21/258 ,  H04N21/81

Abstract: In one aspect, a method includes while a first content-presentation device is performing a content-replacement operation in which the first content-presentation device outputs a replacement advertisement segment in place of an advertisement segment, determining, by a computing system, that the advertisement segment is not an expected modifiable advertisement segment. The method also includes in response to determining that the advertisement segment is not the expected modifiable advertisement segment, determining, by the computing system, that the advertisement segment is ineligible for replacement. The method also includes in response to determining that the advertisement segment is ineligible for replacement, causing, by the computing system, at least one content-presentation device to perform, at a subsequent content-replacement opportunity, a corrective content-replacement operation in which the at least one content-presentation device outputs the advertisement segment in place of a subsequent modifiable advertisement segment that the at least one content-presentation device is scheduled to receive.

公开(公告)号：US20220385627A1

公开(公告)日：2022-12-01

申请号：US17885635

申请日：2022-08-11

Applicant: ROKU, INC.

Inventor： Matthew Grover

IPC: H04L61/5046 ,  H04L61/5007 ,  H04L67/62

Abstract: In one aspect, an example method includes receiving, from a first content-presentation device, a request for supplemental content for use in connection with performing a content-modification operation; identifying a download conflict between the first content-presentation device and a second content-presentation device having a same IP address as the first content-presentation device; and providing, to the first content-presentation device, a response to the request, with the request including a download delay instruction. Reception of the download delay instruction by the first content-presentation device causes the first content-presentation device to wait until a condition associated with the download delay instruction is satisfied before downloading a supplemental content item specified in the response.

公开(公告)号：US11456993B2

公开(公告)日：2022-09-27

申请号：US17356485

申请日：2021-06-23

Applicant: Roku, Inc.

Inventor： Matthew Grover

IPC: H04L61/5046 ,  H04L61/5007 ,  H04L67/62

Abstract: In one aspect, an example method includes receiving, from a first content-presentation device, a request for supplemental content for use in connection with performing a content-modification operation; identifying a download conflict between the first content-presentation device and a second content-presentation device having a same IP address as the first content-presentation device; and providing, to the first content-presentation device, a response to the request, with the request including a download delay instruction. Reception of the download delay instruction by the first content-presentation device causes the first content-presentation device to wait until a condition associated with the download delay instruction is satisfied before downloading a supplemental content item specified in the response.

公开(公告)号：US20220264191A1

公开(公告)日：2022-08-18

申请号：US17345664

申请日：2021-06-11

Applicant: Roku, Inc.

Inventor： Matthew Grover

IPC: H04N21/81 ,  H04N21/439

Abstract: In one aspect, an example method includes (i) determining, by a content-presentation device, a media-device loudness of content that is provided to the content-presentation device by a media device, with the content portion being provided to the content-presentation device prior to an upcoming content-modification opportunity; (ii) determining, by the content-presentation device, that the media-device loudness is less than a threshold; (iii) based on determining that the media-device loudness is less than the threshold, obtaining, by the content-presentation device, a reference loudness of the content portion; and (iv) using, by the content-presentation device, the reference loudness as a basis for determining whether or not to carry out a content-modification operation in connection with the upcoming content-modification opportunity.

公开(公告)号：US20220256218A1

公开(公告)日：2022-08-11

申请号：US17343310

申请日：2021-06-09

Applicant: Roku, Inc.

Inventor： Matthew Grover

IPC: H04N21/258 ,  H04N21/81 ,  H04N21/234 ,  H04N21/24

Abstract: In one aspect, a method includes identifying a group of content-presentation devices that are associated with the same household. The method also includes determining that a first content-presentation device of the identified group has received a first advertisement segment. The method also includes identifying a second content-presentation device of the identified group, different from the first content-presentation device, that is tuned to a content-modification-enabled channel that supports performance of content-modification operations. The method also includes causing a replacement advertisement segment associated with the first advertisement segment to be transmitted to the second content-presentation device for output by the second content-presentation device in place of a modifiable advertisement segment in connection with an upcoming content-replacement opportunity on the content-modification-enabled channel to which the second content-presentation device is tuned.

公开(公告)号：US20220256211A1

公开(公告)日：2022-08-11

申请号：US17361885

申请日：2021-06-29

Applicant: Roku, Inc.

Inventor： Matthew Grover

IPC: H04N21/234 ,  H04N21/81 ,  H04N21/258

Abstract: In one aspect, a method includes while a first content-presentation device is performing a content-replacement operation in which the first content-presentation device outputs a replacement advertisement segment in place of an advertisement segment, determining, by a computing system, that the advertisement segment is not an expected modifiable advertisement segment. The method also includes in response to determining that the advertisement segment is not the expected modifiable advertisement segment, determining, by the computing system, that the advertisement segment is ineligible for replacement. The method also includes in response to determining that the advertisement segment is ineligible for replacement, causing, by the computing system, at least one content-presentation device to perform, at a subsequent content-replacement opportunity, a corrective content-replacement operation in which the at least one content-presentation device outputs the advertisement segment in place of a subsequent modifiable advertisement segment that the at least one content-presentation device is scheduled to receive.

公开(公告)号：US20220167046A1

公开(公告)日：2022-05-26

申请号：US17345614

申请日：2021-06-11

Applicant: Roku, Inc.

Inventor： Matthew Grover

IPC: H04N21/4402 ,  H04N21/437 ,  H04N21/439 ,  H04N21/81

Abstract: In one aspect, an example method includes (i) determining, by a content-presentation device, a media-device loudness of content that is provided to the content-presentation device by a media device; (ii) sending, by the content-presentation device to a computing system, a request for supplemental content for use in connection with performing a content-modification operation during a content-modification opportunity, with the request including an indication of the media-device loudness; (iii) based on sending the request, receiving, by the content-presentation device from the computing system, a version of a supplemental content segment having a loudness corresponding to the media-device loudness, with the version of the supplemental content segment selected from among multiple versions of the supplemental content segment having different respective loudnesses; (iv) and performing, by the content-presentation device, the content-modification operation using the version of the supplemental content segment.

公开(公告)号：US20220141518A1

公开(公告)日：2022-05-05

申请号：US17446866

申请日：2021-09-03

Applicant: Roku, Inc.

Inventor： Matthew Grover ,  Nick Hammett

IPC: H04N21/435 ,  G06K9/00 ,  H04N21/44 ,  H04N21/81 ,  H04N21/845

Abstract: A method and system for controlling whether to have a content-presentation device dynamically replace a modifiable content segment, such as a replaceable ad, that is upcoming on a channel being received by the content-presentation device. An example method includes a computing system determining, based on objectionable-content data established from user input and/or channel-changing history, whether the modifiable content segment is objectionable as to the content-presentation device. And the example method then includes, based at least on the determination of whether the determined modifiable content segment is objectionable as to the content-presentation device, the computing system controlling whether to have the content-presentation device dynamically replace the modifiable content segment with a replacement content segment.