公开(公告)号：US10387917B2

公开(公告)日：2019-08-20

申请号：US15482054

申请日：2017-04-07

Applicant: Google LLC

Inventor： Sumit Agarwal ,  Brian Axe ,  David Gehrking ,  Ching Law ,  Andrew Maxwell ,  Gokul Rajaram ,  Leora Wiseman

IPC: G06Q30/00 ,  G06Q30/02 ,  G06F16/958

Abstract: One or more keywords and/or information about one or more properties may be accepted, and a set of one or more taxonomy categories may be determined using at least some of the keyword(s) and/or property information and perhaps term co-occurrence clusters. The determined taxonomy categories may be presented to an advertising user as an ad targeting suggestion. Each taxonomy category may have at least one associated property (e.g., Web document), that participates in an advertising network. An advertiser selection of a suggested taxonomy category may be accepted, and the serving of an ad of the advertiser may be targeted to each property associated with the selected suggested taxonomy category. Alternatively, such properties may be presented to an advertising user as an ad targeting suggestion.