公开(公告)号：US09298779B1

公开(公告)日：2016-03-29

申请号：US13943281

申请日：2013-07-16

Applicant: Google Inc.

Inventor： Yunkai Zhou ,  Jennifer J. Huang ,  Alexander Collins ,  Ian James Leader ,  Conrad Wai ,  Christopher Souvey ,  Lewis Denizen ,  Gaurav Garg ,  Awaneesh Verma ,  Emily K. Moxley ,  Jeremy Silber ,  Daniel A. de M. Rocha ,  Alexander Fischer

IPC: G06F17/30

CPC classification number: G06F17/30424 ,  G06F17/3087

Abstract: Methods, systems, and apparatus include computer programs encoded on a computer-readable storage medium, including a method for providing content. Search results responsive to a query are identified including a first search result in a top set of search results, the first search result associated with a first entity. A first eligible content item is identified for presentation along with the search results, the first eligible content item associated with the first entity. A combined content item is identified that is a combination of the first search result and first eligible content item and is to be presented as a search result responsive to the query. The combined content item is augmented including: identifying entities related to the first entity, identifying content items that are associated with the related entities, selecting at least one identified content item, and using content from the selected content items to augment the combined content item.

Abstract translation: 方法，系统和装置包括在计算机可读存储介质上编码的计算机程序，包括用于提供内容的方法。 识别响应于查询的搜索结果，其包括搜索结果的顶部集合中的第一搜索结果，第一搜索结果与第一实体相关联。 标识第一符合条件的内容项目以便与搜索结果一起呈现与第一实体相关联的第一合格内容项目。 识别组合的内容项目，其是第一搜索结果和第一合格内容项目的组合，并且响应于查询而被呈现为搜索结果。 组合的内容项目被增强，包括：识别与第一实体相关的实体，识别与相关实体相关联的内容项目，选择至少一个所识别的内容项目，以及使用来自所选内容项目的内容来增加组合的内容项目。

公开(公告)号：US20150317324A1

公开(公告)日：2015-11-05

申请号：US14798217

申请日：2015-07-13

Applicant: Google Inc.

Inventor： Gaurav Garg ,  Abhishek Bapna

IPC: G06F17/30

CPC classification number: G06F17/3097 ,  G06F17/30277 ,  G06F17/3053 ,  G06F17/30554 ,  G06F17/30598 ,  G06F17/30654 ,  G06F17/30864

Abstract: Methods and systems for submitting media object queries and receiving suggested answers for the media object queries. In one aspect, a method includes receiving from a first user a first media object and a first query relating to content in the first media object, presenting the first media object and the first query to multiple second users, receiving a suggested answer to the first query from each of two or more second users of the multiple second users, where at least two of the suggested answers are distinct, ranking the suggested answers, and presenting one or more of the ranked suggested answers to the first user.

公开(公告)号：US10650066B2

公开(公告)日：2020-05-12

申请号：US13840380

申请日：2013-03-15

Applicant: Google Inc.

Inventor： Vaibhav Vaish ,  Venky Ramachandran ,  David Philip Sisson ,  Ramakrishnan Kandhan ,  Pramod Adiddam ,  Vinod Marur ,  Gaurav Garg

IPC: G06F17/30 ,  G06F16/9535 ,  G06F16/93

Abstract: Methods and systems for enhancing online content with creative text relevant to the online content are provided. A plurality of candidate sitelinks is identified in response to a user search for online content. Each sitelink has associated with it a plurality of candidate creatives with which the sitelink may be presented to the user. The creatives are canonicalized to form clusters of candidate creatives. The sitelinks are also canonicalized. The creatives are matched to the candidate canonicalized sitelinks so as to provide enhanced sitelinks having increased relevance to the user search.

公开(公告)号：US20170220694A1

公开(公告)日：2017-08-03

申请号：US15491734

申请日：2017-04-19

Applicant: Google Inc.

Inventor： Vaibhav Vaish ,  Venky Ramachandran ,  David Philip Sisson ,  Ramakrishnan Kandhan ,  Pramod Adiddam ,  Vinod Ramachandran Marur ,  Gaurav Garg

IPC: G06F17/30

Abstract: Methods and systems for improved processor efficiency via reductions in repeated calculations are provided. A plurality of candidate sitelinks are identified in response to a search for online content. Each sitelink has associated with it a plurality of candidate creatives with which the sitelink may be presented to the user. The creatives are canonicalized to form clusters of candidate creatives. The sitelinks are also canonicalized. The creatives are matched to the candidate canonicalized sitelinks so as to provide enhanced sitelinks having increased relevance to the user search.

公开(公告)号：US09092463B2

公开(公告)日：2015-07-28

申请号：US13760972

申请日：2013-02-06

Applicant: Google Inc.

Inventor： David Adams ,  Beverly Yang ,  Gaurav Garg ,  Everett Wetchler

IPC: G06F17/30

CPC classification number: G06F17/30286 ,  G06F17/30864

Abstract: This specification describes technologies relating to generation of keywords. In general, one aspect of the subject matter described in this specification can be embodied in methods that include receiving structured data describing a content item, the structured data indicating a category for the content item. The methods may further include searching domains associated with the category using a first query, formed based on data elements in the structured data, to identify resources associated with the identified domains. The methods may further include determining one or more queries based on data reflecting past search queries, where each of the one or more determined queries resulted in one or more of the identified resources being returned as part of a search result, and determining keywords based on the one or more determined queries. The methods may further include transmitting or storing the keywords for use in impression allocation decisions.

Abstract translation: 本规范描述了与关键字生成有关的技术。 通常，本说明书中描述的主题的一个方面可以体现在包括接收描述内容项目的结构化数据，指示内容项目的类别的结构化数据的方法中。 所述方法还可以包括使用基于结构化数据中的数据元素形成的第一查询来搜索与该类别相关联的域，以识别与所识别的域相关联的资源。 所述方法还可以包括基于反映过去搜索查询的数据来确定一个或多个查询，其中所述一个或多个所确定的查询中的每一个导致所识别的资源中的一个或多个作为搜索结果的一部分返回，并且基于 一个或多个确定的查询。 所述方法还可以包括发送或存储用于展示分配决定中的关键字。

公开(公告)号：US09092459B2

公开(公告)日：2015-07-28

申请号：US14062350

申请日：2013-10-24

Applicant: Google Inc.

Inventor： Gaurav Garg ,  Abhishek Bapna

IPC: G06F7/00 ,  G06F17/30

CPC classification number: G06F17/3097 ,  G06F17/30277 ,  G06F17/3053 ,  G06F17/30554 ,  G06F17/30598 ,  G06F17/30654 ,  G06F17/30864

Abstract: Methods and systems for submitting media object queries and receiving suggested answers for the media object queries. In one aspect, a method includes receiving from a first user a first media object and a first query relating to content in the first media object, presenting the first media object and the first query to multiple second users, receiving a suggested answer to the first query from each of two or more second users of the multiple second users, where at least two of the suggested answers are distinct, ranking the suggested answers, and presenting one or more of the ranked suggested answers to the first user.

Abstract translation: 提交媒体对象查询和接收媒体对象查询的建议答案的方法和系统。 一方面，一种方法包括从第一用户接收第一媒体对象和与第一媒体对象中的内容相关的第一查询，向第二用户呈现第一媒体对象和第一查询，接收对第一媒体对象的建议答案 来自所述多个第二用户的两个或更多个第二用户中的每一个的查询，其中所述建议答案中的至少两个是不同的，对建议的答案进行排名，以及向第一用户呈现一个或多个排名的建议答案。

公开(公告)号：USD847145S1

公开(公告)日：2019-04-30

申请号：US29575041

申请日：2016-08-22

Applicant: Google Inc.

Designer： Awaneesh Verma ,  Jason W. Blythe ,  Qin Jing ,  Christopher Souvey ,  Lewis Adam Denizen ,  Gaurav Garg ,  Sundeep Jain

公开(公告)号：US20160260131A1

公开(公告)日：2016-09-08

申请号：US15153589

申请日：2016-05-12

Applicant: Google Inc.

Inventor： Conrad Wai ,  Christopher Souvey ,  Lewis Denizen ,  Gaurav Garg ,  Awaneesh Verma ,  Emily Kay Moxley ,  Jeremy Silber ,  Daniel Amaral de Medeiros Rocha ,  Alexander Fischer

IPC: G06Q30/02 ,  G06F3/0482 ,  G06F3/0484 ,  G06F17/30

CPC classification number: G06Q30/0256 ,  G06F3/0482 ,  G06F3/04842 ,  G06F17/30424 ,  G06F17/30554 ,  G06F17/3056 ,  G06F17/30864 ,  G06Q30/0241

Abstract: Methods, systems, and apparatus include computer programs encoded on a computer-readable storage medium, including a method for providing content. A search query is received. Search results responsive to the query are identified, including identifying a first search result in a top set of search results that is associated with a brand. Based at least in part on the query, one or more eligible content items are identified for delivery along with the search results responsive to the query. A determination is made as to when at least one of the eligible content items is associated with a same brand as the brand associated with the first search result. The first search result and one of the determined at least one eligible content items are combined into a combined content item and providing the combined content item as a search result responsive to the request.

公开(公告)号：US20160203338A1

公开(公告)日：2016-07-14

申请号：US14594955

申请日：2015-01-12

Applicant: Google Inc.

Inventor： Lakshmi Kumar Dabbiru ,  Senthil Hariramasamy ,  Gaurav Garg

IPC: G06F21/64 ,  G06F17/30

CPC classification number: G06F21/645 ,  G06F17/30371

Abstract: Systems and methods for detecting device or carrier change conversions based on device information and carrier information that is received with requests to provide content to communication devices is provided. A system can receive requests to provide content including a device identifier, an account identifier identifying an account agnostic to the device, and a carrier identifier. The system can serve content items in response to the requests to provide content that are related to communication devices different from the device associated with the device identifier or carriers different from the carrier associated with the carrier identifier. The system can detect, from the contents of a subset of the requests to provide content, that the account identifier is associated with a different device identifier or carrier identifier and identify one or more content items corresponding to the different device identifier or carrier identifier. The system can then attribute credit for the change in device identifier or carrier identifier to the identified content items.

Abstract translation: 提供了基于设备信息检测设备或载波改变转换的系统和方法，以及在向通信设备提供内容的请求时接收的载波信息。 系统可以接收提供内容的请求，包括设备标识符，识别与设备不相关的帐户的帐户标识符和载体标识符。 系统可以响应于提供与不同于与设备标识符相关联的设备的通信设备相关的内容的请求或者与与该载体标识符相关联的载波不同的载波来提供内容项目。 该系统可以从提供内容的请求的子集的内容中检测该帐户标识符与不同的设备标识符或载体标识符相关联，并且识别与不同设备标识符或载体标识符相对应的一个或多个内容项。 然后，系统可以将设备标识符或载波标识符的改变的信用归属于所识别的内容项。

公开(公告)号：US20150161173A1

公开(公告)日：2015-06-11

申请号：US14322430

申请日：2014-07-02

Applicant: Google Inc.

Inventor： Yun Zhou ,  Gaurav Garg ,  Radhika Malpani

IPC: G06F17/30

CPC classification number: G06F17/30271 ,  G06F17/30244

Abstract: Methods, systems and apparatus, including computer programs encoded on a computer storage medium, for determining similar queries for image searches. In one aspect, a method includes generating, for each of a plurality of search queries, a selection vector for the search query, each selection vector including a plurality of vector elements, each vector element corresponding to a unique image, and the value of each vector element being proportional to a number of selections of its corresponding unique image in response to the unique image being presented as a search result for the search query. The method further includes selecting a first search query and a second search query from the plurality of search queries and determining, from the selection vectors for the first and second search queries, a similarity measure that is a measurement of the similarity of the first search query to the second query.

Abstract translation: 方法，系统和装置，包括在计算机存储介质上编码的计算机程序，用于确定图像搜索的类似查询。 一方面，一种方法包括针对搜索查询的选择向量生成针对搜索查询的选择向量，每个选择向量包括多个向量元素，对应于唯一图像的每个向量元素以及每个向量元素的值 矢量元素响应于作为搜索查询的搜索结果呈现的唯一图像而与其对应的唯一图像的选择的数量成比例。 该方法还包括从多个搜索查询中选择第一搜索查询和第二搜索查询，并且从第一和第二搜索查询的选择向量确定作为第一搜索查询的相似度的度量的相似性度量 到第二个查询。