公开(公告)号：US20170213238A1

公开(公告)日：2017-07-27

申请号：US15006897

申请日：2016-01-26

Applicant: Facebook, Inc.

Inventor： Anand Sumatilal Bhalgat ,  Harsh Doshi

IPC: G06Q30/02

CPC classification number: G06Q30/0244 ,  G06Q30/0275

Abstract: An online system receives a set of parameters for an advertising campaign and modifies one or more of the parameters to determine how the modified parameters affect presentation of advertisements from the advertising campaign. For example, the online system increases bid amounts or a budget for the advertising campaign for a number of impression opportunities for advertisements form the advertising system. The online system subsidizes the increase so a user providing the advertisement request is not charged extra for the increased bid amounts or budget. To offset potential benefits to the advertising campaign from the modified parameters, the online system withholds the advertising campaign from being considered for a certain number of impression opportunities for which the advertising campaign would otherwise be eligible.