公开(公告)号：US20150088663A1

公开(公告)日：2015-03-26

申请号：US14034350

申请日：2013-09-23

Applicant: Facebook, Inc.

Inventor： Greg Schechter ,  Benjamin Golub ,  Vladimir Fedorov ,  Jason Scott Sobel

IPC: G06Q30/02

CPC classification number: G06Q30/0271

Abstract: An online system enables developers of third-party applications to specify online system users to receive advertisements. The online system generates and sends a user-specific identifier for online system users that use a third-party application when an advertiser associated with the third-party application requests a user-specific identifier from the online system. For example, the online system retrieves user identifying information associated with a client device identifier provided by an advertiser and generates a user identifier by encrypting the retrieved user identifying information. The advertiser may include one or more user-specific identifiers in an advertisement request sent to an online system to present an advertisement in the advertisement request to online system users corresponding to the user-specific identifiers. The online system determines whether to present the advertisement to users based in part on whether users correspond to user-specific identifiers included in the advertisement request.

Abstract translation: 在线系统使第三方应用程序的开发人员可以指定在线系统用户接收广告。 当与第三方应用程序相关联的广告客户从在线系统请求用户特定标识符时，在线系统生成并发送使用第三方应用的在线系统用户的用户特定标识符。 例如，在线系统检索与由广告商提供的客户端设备标识符相关联的用户识别信息，并且通过加密所检索的用户标识信息来生成用户标识符。 广告商可以在发送到在线系统的广告请求中包括一个或多个用户特定的标识符，以向广告请求中呈现对应于用户特定标识符的在线系统用户的广告。 在线系统部分地基于用户是否对应于包括在广告请求中的用户特定标识符来确定是否向用户呈现广告。