Revisiting content history
    11.
    发明授权

    公开(公告)号:US10810250B2

    公开(公告)日:2020-10-20

    申请号:US15379060

    申请日:2016-12-14

    Applicant: Apple Inc.

    Abstract: The content items presented to a user account as part of a media station can be recorded in a content history index, which can be requested and presented to the user account. The content history can enable a user to revisit the content items included in the content history and/or provide feedback regarding the content items. The version of the content item returned to the user can be based on the client device used to request the content item. For example, a user that was presented a content item on their mobile device, can later request to revisit the content item on their PC and receive a version of the content item best suited for presentation by the PC, rather than the version presented on the mobile device.

    Targeting customer segments
    13.
    发明授权

    公开(公告)号:US09881320B2

    公开(公告)日:2018-01-30

    申请号:US14289118

    申请日:2014-05-28

    Applicant: Apple Inc.

    CPC classification number: G06Q30/0255

    Abstract: Systems, methods, and computer-readable storage media for targeting segments of customers. A system maps users to targeting segments based on a respective purchase history of the users, and receives a segment identifier from a server, the segment identifier to be associated with a targeting segment from the targeting segments for anonymously identifying the targeting segment. Next, the system associates the segment identifier with the targeting segment and users mapped to the targeting segment, and sends, to the server, the segment identifier and unique user identifiers of the users mapped to the targeting segment associated with the segment identifier, the unique user identifiers masking respective identities of the users from the server and the segment identifier masking an identity of the targeting segment associated with the segment identifier. The system then instructs the server to deliver selected invitational content to at least one unique user identifier associated with the segment identifier.

    Revisiting content history
    14.
    发明授权
    Revisiting content history 有权
    重新审视内容记录

    公开(公告)号:US09552359B2

    公开(公告)日:2017-01-24

    申请号:US14186965

    申请日:2014-02-21

    Applicant: Apple Inc.

    CPC classification number: G06F17/30053 G06F17/30029

    Abstract: The content items presented to a user account as part of a media station can be recorded in a content history index, which can be requested and presented to the user account. The content history can enable a user to revisit the content items included in the content history and/or provide feedback regarding the content items. The version of the content item returned to the user can be based on the client device used to request the content item. For example, a user that was presented a content item on their mobile device, can later request to revisit the content item on their PC and receive a version of the content item best suited for presentation by the PC, rather than the version presented on the mobile device.

    Abstract translation: 作为媒体站的一部分呈现给用户帐户的内容项可以被记录在可以被请求并呈现给用户帐户的内容历史索引中。 内容历史可以使用户能够重新访问包含在内容历史中的内容项目和/或提供关于内容项目的反馈。 返回给用户的内容项的版本可以基于用于请求内容项的客户端设备。 例如,在其移动设备上呈现内容项目的用户可以稍后请求重新访问其PC上的内容项目并且接收最适合于由PC呈现的内容项目的版本,而不是在 移动设备。

    CONTENT PODS FOR STREAMING MEDIA SERVICES
    16.
    发明申请
    CONTENT PODS FOR STREAMING MEDIA SERVICES 有权
    用于流媒体服务的内容荚

    公开(公告)号:US20150350275A1

    公开(公告)日:2015-12-03

    申请号:US14288122

    申请日:2014-05-27

    Applicant: Apple Inc.

    Abstract: Methods and arrangements are provided for the generation and assembly of content pods for playback within an online streaming media service. A content pod is assembled to contain personal content that is relevant to an end user. In some embodiments, personal content can consist of traffic updates, voicemail messages, text messages, social media updates, and personal status updates. A content delivery system determines what personal content is available on the user device through connecting to available information sources. The delivery system then assembles the content pod from these elements in addition to invitational content from content providers. In some embodiments, a bumper message is included in the content pod to provide a context for the elements that are being assembled in combination with each other. Once the content pod is generated, it is sent to the user device to be played during content breaks within the online streaming playback.

    Abstract translation: 提供了用于生成和组装用于在线流媒体服务中回放的内容盒的方法和装置。 内容盒被组装成包含与最终用户相关的个人内容。 在一些实施例中,个人内容可以包括交通更新,语音邮件消息,文本消息,社交媒体更新和个人状态更新。 内容传送系统通过连接到可用信息源来确定用户设备上的哪些个人内容可用。 然后,递送系统除了来自内容提供商的邀请内容之外还组装来自这些元素的内容盒。 在一些实施例中,保险杠消息被包括在内容盒中,以为相互组合的元件提供上下文。 一旦内容盒被生成,就将其发送到用户设备,以便在在线流播放期间的内容中断期间被播放。

    MANAGEMENT OF INVITATIONAL CONTENT DURING BROADCASTING OF MEDIA STREAMS
    17.
    发明申请
    MANAGEMENT OF INVITATIONAL CONTENT DURING BROADCASTING OF MEDIA STREAMS 审中-公开
    媒体流程广播中的邀请内容管理

    公开(公告)号:US20150245110A1

    公开(公告)日:2015-08-27

    申请号:US14186764

    申请日:2014-02-21

    Applicant: Apple Inc.

    CPC classification number: H04N21/858 H04N21/4722

    Abstract: Systems, methods, and computer-readable storage media for managing invitational content associated with broadcast media streams. Metadata is added to a broadcast media stream, in the form of tags, which can be used to present and track invitational content items in the broadcast media stream. The metadata in the tags can then be used, along with device information to generate notifications which can be utilized to generate exposure statistics for the media stream. In some configurations, the tags can be configured to invoke the presentation of an additional invitational content item.

    Abstract translation: 用于管理与广播媒体流相关联的邀请内容的系统,方法和计算机可读存储介质。 将元数据添加到标签形式的广播媒体流中,该标签可用于呈现和跟踪广播媒体流中的邀请内容项目。 然后可以使用标签中的元数据以及设备信息来生成可用于生成媒体流的曝光统计的通知。 在一些配置中,标签可被配置为调用附加邀请内容项目的呈现。

    METADATA RICH TAG FOR SURVEY RE-TARGETING
    18.
    发明申请

    公开(公告)号:US20150213467A1

    公开(公告)日:2015-07-30

    申请号:US14166001

    申请日:2014-01-28

    Applicant: Apple Inc.

    CPC classification number: G06Q30/0203

    Abstract: A user account can be tagged with a metadata rich survey tag used to manage a survey campaign. The survey tag can identify a user as eligible to participate in a survey campaign and include information used to manage the survey campaign. For example, the survey tag can include interaction data, survey affinity data, user demographic data, etc. The survey campaign can be managed according to survey campaign delivery parameters that dictate when to present a survey based on the metadata included in the survey tag. The survey campaign delivery parameters can be set to maximize invitational content item revenue by increasing the efficiency of the survey campaign, while still meeting survey campaign goals. The survey campaign delivery parameters can also be varied based on whether the survey campaign is on schedule to meet the survey campaign goals.

    Abstract translation: 可以使用用于管理调查活动的元数据丰富的测量代码来标记用户帐户。 调查标签可以识别用户有资格参与调查活动,并包括用于管理调查活动的信息。 例如,调查标签可以包括交互数据,调查亲和度数据,用户人口统计数据等。可以根据调查活动传递参数管理调查活动,该参数决定何时基于包含在调查标签中的元数据进行调查。 可以通过提高调查活动的效率,同时仍然满足调查活动目标,设置调查活动交付参数以最大限度地增加邀请内容项目收入。 调查活动的交付参数也可以根据调查活动是否按照调查活动目标进行调整。

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