Abstract:
The content items presented to a user account as part of a media station can be recorded in a content history index, which can be requested and presented to the user account. The content history can enable a user to revisit the content items included in the content history and/or provide feedback regarding the content items. The version of the content item returned to the user can be based on the client device used to request the content item. For example, a user that was presented a content item on their mobile device, can later request to revisit the content item on their PC and receive a version of the content item best suited for presentation by the PC, rather than the version presented on the mobile device.
Abstract:
Determining that a client device is in a supplemental content restriction mode, creating a shell of a supplemental content item, delivering the shell of the supplemental content item to the client device, and reporting a presentation event of a supplemental content item being served to the client device.
Abstract:
Systems, methods, and computer-readable storage media for targeting segments of customers. A system maps users to targeting segments based on a respective purchase history of the users, and receives a segment identifier from a server, the segment identifier to be associated with a targeting segment from the targeting segments for anonymously identifying the targeting segment. Next, the system associates the segment identifier with the targeting segment and users mapped to the targeting segment, and sends, to the server, the segment identifier and unique user identifiers of the users mapped to the targeting segment associated with the segment identifier, the unique user identifiers masking respective identities of the users from the server and the segment identifier masking an identity of the targeting segment associated with the segment identifier. The system then instructs the server to deliver selected invitational content to at least one unique user identifier associated with the segment identifier.
Abstract:
The content items presented to a user account as part of a media station can be recorded in a content history index, which can be requested and presented to the user account. The content history can enable a user to revisit the content items included in the content history and/or provide feedback regarding the content items. The version of the content item returned to the user can be based on the client device used to request the content item. For example, a user that was presented a content item on their mobile device, can later request to revisit the content item on their PC and receive a version of the content item best suited for presentation by the PC, rather than the version presented on the mobile device.
Abstract:
Determining that a client device is in a supplemental content restriction mode, creating a shell of a supplemental content item, delivering the shell of the supplemental content item to the client device, and reporting a presentation event of a supplemental content item being served to the client device.
Abstract:
Methods and arrangements are provided for the generation and assembly of content pods for playback within an online streaming media service. A content pod is assembled to contain personal content that is relevant to an end user. In some embodiments, personal content can consist of traffic updates, voicemail messages, text messages, social media updates, and personal status updates. A content delivery system determines what personal content is available on the user device through connecting to available information sources. The delivery system then assembles the content pod from these elements in addition to invitational content from content providers. In some embodiments, a bumper message is included in the content pod to provide a context for the elements that are being assembled in combination with each other. Once the content pod is generated, it is sent to the user device to be played during content breaks within the online streaming playback.
Abstract:
Systems, methods, and computer-readable storage media for managing invitational content associated with broadcast media streams. Metadata is added to a broadcast media stream, in the form of tags, which can be used to present and track invitational content items in the broadcast media stream. The metadata in the tags can then be used, along with device information to generate notifications which can be utilized to generate exposure statistics for the media stream. In some configurations, the tags can be configured to invoke the presentation of an additional invitational content item.
Abstract:
A user account can be tagged with a metadata rich survey tag used to manage a survey campaign. The survey tag can identify a user as eligible to participate in a survey campaign and include information used to manage the survey campaign. For example, the survey tag can include interaction data, survey affinity data, user demographic data, etc. The survey campaign can be managed according to survey campaign delivery parameters that dictate when to present a survey based on the metadata included in the survey tag. The survey campaign delivery parameters can be set to maximize invitational content item revenue by increasing the efficiency of the survey campaign, while still meeting survey campaign goals. The survey campaign delivery parameters can also be varied based on whether the survey campaign is on schedule to meet the survey campaign goals.