公开(公告)号：US20150332322A1

公开(公告)日：2015-11-19

申请号：US14277964

申请日：2014-05-15

Applicant: Yahoo! Inc.

Inventor： Tingyi Wu ,  Sophia Thitirat Perl ,  Enrique Andres Munoz Torres ,  Andrew Poon ,  Conrad Wai

IPC: G06Q30/02 ,  G06F17/30

CPC classification number: G06Q30/0251 ,  G06F16/288 ,  G06F16/289 ,  G06F16/951 ,  G06Q30/0256 ,  G06Q30/0267

Abstract: A modular search object framework can provide modular search results including sponsored entity search results. The framework includes circuitry that outputs an interactive entity section based on an online search. The interactive section or at least parts of the section may be sponsored by one or more entities. The interactive section includes a plurality of moveable visual objects, such as cards that can be shuffled, flipped, or swiped around. The visual objects and features associated with the objects may be monetized.

Abstract translation: 模块化搜索对象框架可以提供模块搜索结果，包括赞助实体搜索结果。 该框架包括基于在线搜索输出交互实体部分的电路。 互动部分或该部分的至少部分可以由一个或多个实体赞助。 互动部分包括多个可移动的可视对象，诸如可以被洗牌，翻转或刷新的卡。 与对象相关联的视觉对象和特征可以被获利。

公开(公告)号：US20150348107A1

公开(公告)日：2015-12-03

申请号：US14292467

申请日：2014-05-30

Applicant: Yahoo! Inc.

Inventor： Tingyi Wu ,  Enrique Andres Munoz Torres ,  Sophia Thitirat Perl ,  Andrew Poon ,  Conrad Wai ,  Michael Eric Plasmeier

IPC: G06Q30/02 ,  G06F17/30

CPC classification number: G06Q30/0275 ,  G06F17/30528 ,  G06F17/30554 ,  G06F17/30864 ,  G06Q30/0256

Abstract: A system stored in a non-transitory medium executable by processor circuitry is provided for generating sponsored verbs and contexts. The system includes interface circuitry for receiving a search query from a user device and query processing circuitry for identifying search results comprising entity search result objects and non-entity search result objects related to the search query. Targeting circuitry determines a set of verb keywords associated with the search result objects and analytics circuitry selects one or more sponsored verbs for at least one entity or non-entity search result. Display logic circuitry is communicatively coupled to the interface circuitry and dynamically generates interface elements for each of the one or more sponsored verbs, and displays, in response to the search query, the interface elements as a sub-component of the at least one entity or non-entity search result.

Abstract translation: 提供了存储在由处理器电路可执行的非暂时介质中的系统，用于生成赞助的动词和上下文。 该系统包括用于从用户设备接收搜索查询的接口电路和用于识别包括与搜索查询相关的实体搜索结果对象和非实体搜索结果对象的搜索结果的查询处理电路。 目标电路确定与搜索结果对象相关联的一组动词关键词，分析电路为至少一个实体或非实体搜索结果选择一个或多个赞助动词。 显示逻辑电路通信地耦合到接口电路并且动态地生成一个或多个赞助动词中的每一个的接口元素，并且响应于搜索查询将接口元素显示为至少一个实体的子组件或 非实体搜索结果。

公开(公告)号：US20150293977A1

公开(公告)日：2015-10-15

申请号：US14253613

申请日：2014-04-15

Applicant: Yahoo! Inc.

Inventor： Sophia Thitirat Perl ,  Andrew Poon ,  Enrique Andres Munoz Torres ,  Tingyi Wu ,  Conrad Wai

IPC: G06F17/30 ,  G06Q30/02

CPC classification number: G06Q30/0273 ,  G06Q30/0256

Abstract: Based on a user's search query, a search result (such as a sponsored search result) can appear within a graphical user interface (GUI) of a client-side application, and the client-side application can provide a mechanism for user interaction with the search result. The GUI of the client-side application can be a page view of a web browser. The mechanism of the client-side application can occur within the same page view as the search result. For example, the mechanism can include a sub-GUI that extends out from the search result on the same page view as the search result. Also, the search result and/or the sub-GUI can be monetized.

Abstract translation: 基于用户的搜索查询，搜索结果（例如赞助的搜索结果）可以出现在客户端应用的图形用户界面（GUI）中，并且客户端应用可以提供用于与用户交互的机制 搜索结果。 客户端应用程序的GUI可以是Web浏览器的页面视图。 客户端应用程序的机制可以在与搜索结果相同的页面视图中进行。 例如，该机制可以包括在与搜索结果相同的页面视图上从搜索结果延伸的子GUI。 此外，搜索结果和/或子GUI可以获利。

公开(公告)号：US20160048875A1

公开(公告)日：2016-02-18

申请号：US14457985

申请日：2014-08-12

Applicant: Yahoo! Inc.

Inventor： Sophia Thitirat Perl ,  Conrad Wai ,  Michael Eric Plasmeier ,  Andrew Poon ,  Enrique Andres Munoz Torres ,  Tingyi Wu

IPC: G06Q30/02 ,  G06F17/30

CPC classification number: G06Q30/0256 ,  G06F16/951

Abstract: A modular search object framework can provide monetization of entity based content. Such a framework can include circuitry configured to manually or automatically link monetized search terms with entities, so that the entities can be monetized without additional bids on the entities. Once the framework generates such links, advertisers may continue to bid on search terms, and create new links or change initial links. Also, through the framework advertisers may bid on an entity that can encompass a set of associated search terms. For example, instead of bidding on a great number of search terms, an advertiser can bid on a few entities that include at least a majority of the associated search terms. With such functionality, the workload of the advertiser can be greatly reduced.

Abstract translation: 模块化搜索对象框架可以提供基于实体的内容的获利。 这样的框架可以包括被配置为手动或自动地将获利的搜索词链接到实体的电路，使得可以通过实体来获得货币化实体，而不需要对实体进行额外的出价。 一旦该框架生成此类链接，广告客户可能会继续针对搜索字词出价，并创建新链接或更改初始链接。 此外，通过框架，广告主可以对可以包含一组关联搜索词的实体进行出价。 例如，广告客户可以针对包含至少大部分关联搜索字词的少数实体出价，而不是大量搜索字词的出价。 通过这样的功能，可以大大减少广告商的工作量。

公开(公告)号：US20150302088A1

公开(公告)日：2015-10-22

申请号：US14344100

申请日：2013-03-15

Applicant: Yahoo! INC.

Inventor： Tingyi Wu

IPC: G06F17/30 ,  G06N5/04

CPC classification number: G06F16/95 ,  G06F16/9024 ,  G06F16/9535 ,  G06N5/04

Abstract: Method and system for providing content are provided. A request for content is received from a user. An integrated graph is accessed for inferring topics of interest in connection with the request of the user. The integrated graph has been created for linking different types of information. One or more topics of interest of the user are estimated by traversing the integrated graph based on the request. Content is obtained in accordance with the estimated one or more topics of interest of the user. The content is transmitted to the user as a response to the request.

Abstract translation: 提供了提供内容的方法和系统。 从用户接收到对内容的请求。 访问一个集成的图形，用于推断与用户请求有关的兴趣主题。 已经创建了集成图形来链接不同类型的信息。 通过根据请求遍历集成图来估计用户感兴趣的一个或多个主题。 根据用户感兴趣的估计的一个或多个主题获得内容。 作为对请求的响应，将内容发送给用户。

公开(公告)号：US20150254714A1

公开(公告)日：2015-09-10

申请号：US14242252

申请日：2014-04-01

Applicant: Yahoo! Inc.

Inventor： Laurence ZHUANG ,  Weiru Zhang ,  Xiao Han ,  Lin Ma ,  Tingyi Wu ,  Rohit Chandra

IPC: G06Q30/02

CPC classification number: G06Q30/0256 ,  G06F16/3322 ,  G06F16/951

Abstract: The present disclosure provides a system and method for suggesting a bidding keyword to an advertiser. The system includes a non-transitory processor-readable storage medium comprising a set of instructions for suggesting a bidding keyword to an advertiser; and a processor in communication with the storage medium. The processor is configured to execute the set of instruction to receive an advertisement creative from an advertiser; determine, based on the advertisement creative without using an externally input seed keyword, a recommended bidding keyword associated with the advertisement creative; and return the recommended keyword for online advertisement bidding.

Abstract translation: 本公开提供了向广告商建议出价关键字的系统和方法。 该系统包括非暂时处理器可读存储介质，其包括用于向广告商建议出价关键字的一组指令; 以及与存储介质通信的处理器。 处理器被配置为执行一组指令以从广告商接收广告创意; 基于广告创意而不使用外部输入的种子关键字，确定与广告创意相关联的推荐出价关键字; 并返回推荐的关键字在线广告出价。

公开(公告)号：US09595048B2

公开(公告)日：2017-03-14

申请号：US14292467

申请日：2014-05-30

Applicant: Yahoo! Inc.

Inventor： Tingyi Wu ,  Enrique Andres Munoz Torres ,  Sophia Thitirat Perl ,  Andrew Poon ,  Conrad Wai ,  Michael Eric Plasmeier

IPC: G06F17/30 ,  G06Q30/02

CPC classification number: G06Q30/0275 ,  G06F17/30528 ,  G06F17/30554 ,  G06F17/30864 ,  G06Q30/0256

Abstract: A system stored in a non-transitory medium executable by processor circuitry is provided for generating sponsored verbs and contexts. The system includes interface circuitry for receiving a search query from a user device and query processing circuitry for identifying search results comprising entity search result objects and non-entity search result objects related to the search query. Targeting circuitry determines a set of verb keywords associated with the search result objects and analytics circuitry selects one or more sponsored verbs for at least one entity or non-entity search result. Display logic circuitry is communicatively coupled to the interface circuitry and dynamically generates interface elements for each of the one or more sponsored verbs, and displays, in response to the search query, the interface elements as a sub-component of the at least one entity or non-entity search result.

Abstract translation: 提供了存储在由处理器电路可执行的非暂时介质中的系统，用于生成赞助的动词和上下文。 该系统包括用于从用户设备接收搜索查询的接口电路和用于识别包括与搜索查询相关的实体搜索结果对象和非实体搜索结果对象的搜索结果的查询处理电路。 目标电路确定与搜索结果对象相关联的一组动词关键词，分析电路为至少一个实体或非实体搜索结果选择一个或多个赞助动词。 显示逻辑电路通信地耦合到接口电路并且动态地生成一个或多个赞助动词中的每一个的接口元素，并且响应于搜索查询将接口元素显示为至少一个实体的子组件或 非实体搜索结果。

公开(公告)号：US20150339707A1

公开(公告)日：2015-11-26

申请号：US14284639

申请日：2014-05-22

Applicant: YAHOO! INC.

Inventor： Beverly Harrison ,  Sophia Thitirat Perl ,  Tingyi Wu ,  Conrad Wai

IPC: G06Q30/02 ,  G06F17/30

CPC classification number: G06Q30/0252 ,  G06F17/30 ,  G06F17/30864 ,  G06Q30/02 ,  G06Q30/0256

Abstract: Disclosed is a system and method for displaying search results upon the occurrence or detection of an event and/or time-delay. The present provides a user with the ability to view search results upon satisfaction of an event trigger or specified time delay (e.g., a rule). The disclosed systems and methods enable features that allow a user to link a search query and/or a set or sets of results for the search query to a trigger, whereby upon detection and satisfaction of such trigger, the search (and/or related results) are displayed. Such trigger can be associated with, but not limited to, a calendar event, to-do list item, location, a product or contact person, among other types of event based information events.

Abstract translation: 公开了一种用于在事件的发生或检测和/或时间延迟时显示搜索结果的系统和方法。 本提供用户能够在满足事件触发或指定的时间延迟（例如，规则）时查看搜索结果。 所公开的系统和方法使得允许用户将搜索查询和/或用于搜索查询的一组或多组结果链接到触发器的特征，由此在检测和满足这种触发时，搜索（和/或相关结果 ）被显示。 这样的触发可以与但不限于日历事件，待办事项列表项，位置，产品或联系人以及其他类型的基于事件的信息事件相关联。