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    SYSTEMS AND METHODS FOR ADVERTISING USING SPONSORED VERBS AND CONTEXTS
    2.
    发明申请
    SYSTEMS AND METHODS FOR ADVERTISING USING SPONSORED VERBS AND CONTEXTS 有权
    使用赞助的VERBS和CONTEXTS进行广告的系统和方法

    公开(公告)号：US20150348107A1

    公开(公告)日：2015-12-03

    申请号：US14292467

    申请日：2014-05-30

    Applicant: Yahoo! Inc.

    Inventor： Tingyi Wu ,  Enrique Andres Munoz Torres ,  Sophia Thitirat Perl ,  Andrew Poon ,  Conrad Wai ,  Michael Eric Plasmeier

    IPC: G06Q30/02 ,  G06F17/30

    CPC classification number: G06Q30/0275 ,  G06F17/30528 ,  G06F17/30554 ,  G06F17/30864 ,  G06Q30/0256

    Abstract: A system stored in a non-transitory medium executable by processor circuitry is provided for generating sponsored verbs and contexts. The system includes interface circuitry for receiving a search query from a user device and query processing circuitry for identifying search results comprising entity search result objects and non-entity search result objects related to the search query. Targeting circuitry determines a set of verb keywords associated with the search result objects and analytics circuitry selects one or more sponsored verbs for at least one entity or non-entity search result. Display logic circuitry is communicatively coupled to the interface circuitry and dynamically generates interface elements for each of the one or more sponsored verbs, and displays, in response to the search query, the interface elements as a sub-component of the at least one entity or non-entity search result.

    Abstract translation: 提供了存储在由处理器电路可执行的非暂时介质中的系统，用于生成赞助的动词和上下文。 该系统包括用于从用户设备接收搜索查询的接口电路和用于识别包括与搜索查询相关的实体搜索结果对象和非实体搜索结果对象的搜索结果的查询处理电路。 目标电路确定与搜索结果对象相关联的一组动词关键词，分析电路为至少一个实体或非实体搜索结果选择一个或多个赞助动词。 显示逻辑电路通信地耦合到接口电路并且动态地生成一个或多个赞助动词中的每一个的接口元素，并且响应于搜索查询将接口元素显示为至少一个实体的子组件或 非实体搜索结果。

    ENTITY BASED SEARCH ADVERTISING WITHIN A MODULAR SEARCH OBJECT FRAMEWORK
    3.
    发明申请
    ENTITY BASED SEARCH ADVERTISING WITHIN A MODULAR SEARCH OBJECT FRAMEWORK 审中-公开
    基于实体搜索在模块化搜索对象框架中搜索广告

    公开(公告)号：US20160048875A1

    公开(公告)日：2016-02-18

    申请号：US14457985

    申请日：2014-08-12

    Applicant: Yahoo! Inc.

    Inventor： Sophia Thitirat Perl ,  Conrad Wai ,  Michael Eric Plasmeier ,  Andrew Poon ,  Enrique Andres Munoz Torres ,  Tingyi Wu

    IPC: G06Q30/02 ,  G06F17/30

    CPC classification number: G06Q30/0256 ,  G06F16/951

    Abstract: A modular search object framework can provide monetization of entity based content. Such a framework can include circuitry configured to manually or automatically link monetized search terms with entities, so that the entities can be monetized without additional bids on the entities. Once the framework generates such links, advertisers may continue to bid on search terms, and create new links or change initial links. Also, through the framework advertisers may bid on an entity that can encompass a set of associated search terms. For example, instead of bidding on a great number of search terms, an advertiser can bid on a few entities that include at least a majority of the associated search terms. With such functionality, the workload of the advertiser can be greatly reduced.

    Abstract translation: 模块化搜索对象框架可以提供基于实体的内容的获利。 这样的框架可以包括被配置为手动或自动地将获利的搜索词链接到实体的电路，使得可以通过实体来获得货币化实体，而不需要对实体进行额外的出价。 一旦该框架生成此类链接，广告客户可能会继续针对搜索字词出价，并创建新链接或更改初始链接。 此外，通过框架，广告主可以对可以包含一组关联搜索词的实体进行出价。 例如，广告客户可以针对包含至少大部分关联搜索字词的少数实体出价，而不是大量搜索字词的出价。 通过这样的功能，可以大大减少广告商的工作量。

    Systems and methods for advertising using sponsored verbs and contexts
    5.
    发明授权
    Systems and methods for advertising using sponsored verbs and contexts 有权
    使用赞助动词和上下文进行广告的系统和方法

    公开(公告)号：US09595048B2

    公开(公告)日：2017-03-14

    申请号：US14292467

    申请日：2014-05-30

    Applicant: Yahoo! Inc.

    Inventor： Tingyi Wu ,  Enrique Andres Munoz Torres ,  Sophia Thitirat Perl ,  Andrew Poon ,  Conrad Wai ,  Michael Eric Plasmeier

    IPC: G06F17/30 ,  G06Q30/02

    CPC classification number: G06Q30/0275 ,  G06F17/30528 ,  G06F17/30554 ,  G06F17/30864 ,  G06Q30/0256

    Abstract: A system stored in a non-transitory medium executable by processor circuitry is provided for generating sponsored verbs and contexts. The system includes interface circuitry for receiving a search query from a user device and query processing circuitry for identifying search results comprising entity search result objects and non-entity search result objects related to the search query. Targeting circuitry determines a set of verb keywords associated with the search result objects and analytics circuitry selects one or more sponsored verbs for at least one entity or non-entity search result. Display logic circuitry is communicatively coupled to the interface circuitry and dynamically generates interface elements for each of the one or more sponsored verbs, and displays, in response to the search query, the interface elements as a sub-component of the at least one entity or non-entity search result.

    Abstract translation: 提供了存储在由处理器电路可执行的非暂时介质中的系统，用于生成赞助的动词和上下文。 该系统包括用于从用户设备接收搜索查询的接口电路和用于识别包括与搜索查询相关的实体搜索结果对象和非实体搜索结果对象的搜索结果的查询处理电路。 目标电路确定与搜索结果对象相关联的一组动词关键词，分析电路为至少一个实体或非实体搜索结果选择一个或多个赞助动词。 显示逻辑电路通信地耦合到接口电路并且动态地生成一个或多个赞助动词中的每一个的接口元素，并且响应于搜索查询将接口元素显示为至少一个实体的子组件或 非实体搜索结果。

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