公开(公告)号：US20150254714A1

公开(公告)日：2015-09-10

申请号：US14242252

申请日：2014-04-01

Applicant: Yahoo! Inc.

Inventor： Laurence ZHUANG ,  Weiru Zhang ,  Xiao Han ,  Lin Ma ,  Tingyi Wu ,  Rohit Chandra

IPC: G06Q30/02

CPC classification number: G06Q30/0256 ,  G06F16/3322 ,  G06F16/951

Abstract: The present disclosure provides a system and method for suggesting a bidding keyword to an advertiser. The system includes a non-transitory processor-readable storage medium comprising a set of instructions for suggesting a bidding keyword to an advertiser; and a processor in communication with the storage medium. The processor is configured to execute the set of instruction to receive an advertisement creative from an advertiser; determine, based on the advertisement creative without using an externally input seed keyword, a recommended bidding keyword associated with the advertisement creative; and return the recommended keyword for online advertisement bidding.

Abstract translation: 本公开提供了向广告商建议出价关键字的系统和方法。 该系统包括非暂时处理器可读存储介质，其包括用于向广告商建议出价关键字的一组指令; 以及与存储介质通信的处理器。 处理器被配置为执行一组指令以从广告商接收广告创意; 基于广告创意而不使用外部输入的种子关键字，确定与广告创意相关联的推荐出价关键字; 并返回推荐的关键字在线广告出价。