公开(公告)号：US20160189248A1

公开(公告)日：2016-06-30

申请号：US14584401

申请日：2014-12-29

Applicant: Yahoo! Inc.

Inventor： Kieran Boyle

IPC: G06Q30/02 ,  H04L29/08 ,  G06F17/22

CPC classification number: G06Q30/0277 ,  G06F17/2247 ,  H04L67/02

Abstract: Techniques are provided that include generating a single script block for placement at a single location on an HTML document in response to a creation of one or more ad units for the HTML document, the single script block including one or more section codes that correspond to one or more content blocks of the HTML document. A syndication script for obtaining logic and metadata is generated for injecting native advertisements in the HTML document based on the one or more section codes. The syndication script is provided in response to a request generated by the single script block, and one or more native advertisements are provided in response to an ad call generated by the syndication script, the one or more native advertisements for injection in the one or more content blocks of the HTML document based on the logic and metadata. The ad request may contain one or more sections containing the metadata of the XPath identifying nodes within a Document Object Model of the HTML document as native ad placement containers.

Abstract translation: 提供了技术，其包括生成用于在HTML文档上的单个位置处放置的单个脚本块，以响应于HTML文档的一个或多个广告单元的创建，所述单个脚本块包括对应于一个或多个单元的一个或多个区段代码 或更多的HTML文档的内容块。 生成用于获取逻辑和元数据的联合脚本，用于基于一个或多个区段代码在HTML文档中注入本机广告。 响应于由单个脚本块生成的请求提供联合脚本，并且响应于由联合脚本生成的广告调用提供一个或多个本机广告，一个或多个本地广告用于在一个或多个 基于逻辑和元数据的HTML文档的内容块。 广告请求可能包含一个或多个节，其中包含将HTML文档的文档对象模型中的XPath标识节点的元数据作为本机广告展示位置容器。

公开(公告)号：US09734519B2

公开(公告)日：2017-08-15

申请号：US14584401

申请日：2014-12-29

Applicant: Yahoo! Inc.

Inventor： Kieran Boyle

IPC: G06F17/00 ,  G06Q30/02 ,  G06F17/22 ,  H04L29/08

CPC classification number: G06Q30/0277 ,  G06F17/2247 ,  H04L67/02

Abstract: Techniques are provided that include generating a single script block for placement at a single location on an HTML document in response to a creation of one or more ad units for the HTML document, the single script block including one or more section codes that correspond to one or more content blocks of the HTML document. A syndication script for obtaining logic and metadata is generated for injecting native advertisements in the HTML document based on the one or more section codes. The syndication script is provided in response to a request generated by the single script block, and one or more native advertisements are provided in response to an ad call generated by the syndication script, the one or more native advertisements for injection in the one or more content blocks of the HTML document based on the logic and metadata. The ad request may contain one or more sections containing the metadata of the XPath identifying nodes within a Document Object Model of the HTML document as native ad placement containers.