公开(公告)号：US20150127662A1

公开(公告)日：2015-05-07

申请号：US14074616

申请日：2013-11-07

Applicant: Yahoo! Inc.

Inventor： Xing Yi ,  Dilan Gorur ,  Scott Gaffney

IPC: G06F17/30

CPC classification number: G06F17/30035

Abstract: A method is provided for building a user interest profile, including the following method operations: identifying features of each of a plurality of articles; for a given user, logging views of one or more of the plurality of articles; for each view, measuring a corresponding dwell time for the view by the given user; applying a weight to each view based on the corresponding measured dwell time; determining user interest scores for features of the one or more of the plurality of articles based on the weighted views; generating a user interest profile for the given user based on the user interest scores.

Abstract translation: 提供了一种用于构建用户兴趣简档的方法，包括以下方法操作：识别多个文章中的每一个的特征; 对于给定用户，记录所述多个物品中的一个或多个的视图; 对于每个视图，测量给定用户对于视图的相应驻留时间; 基于对应的测量停留时间对每个视图施加权重; 基于所述加权视图来确定所述多个文章中的一个或多个的特征的用户兴趣分数; 基于用户兴趣分数为给定用户生成用户兴趣简档。

公开(公告)号：US20150178282A1

公开(公告)日：2015-06-25

申请号：US14139607

申请日：2013-12-23

Applicant: Yahoo! Inc.

Inventor： Dilan Gorur ,  Xing Yi ,  Suju Rajan

IPC: G06F17/30

CPC classification number: G06F16/9535

Abstract: Methods, systems and programming for targeting users with engaging content. In one example, a metric with respect to a piece of content is measured for each of a plurality of users. A first set of users is identified from the plurality of users based on the measured metrics and a threshold. User profiles of the first set of users are obtained. A second set of users is then identified based on the user profiles of the first set of users. The piece of content is provided to the second set of users.

Abstract translation: 针对具有吸引力内容的用户的方法，系统和程序设计。 在一个示例中，针对多个用户中的每一个测量相对于一条内容的度量。 基于测量的度量和阈值，从多个用户识别第一组用户。 获得第一组用户的用户简档。 然后基于第一组用户的用户简档来识别第二组用户。 该内容被提供给第二组用户。

公开(公告)号：US09633017B2

公开(公告)日：2017-04-25

申请号：US14074616

申请日：2013-11-07

Applicant: Yahoo! Inc.

Inventor： Xing Yi ,  Dilan Gorur ,  Scott Gaffney

IPC: G06F17/30

CPC classification number: G06F17/30035

Abstract: A method is provided for building a user interest profile. According to the method, features of each of a plurality of articles are identified. For a given user, views of one or more of the plurality of articles are logged. For each view, a corresponding dwell time for the view by the given user is measured. A weight is applied to each view based on the corresponding measured dwell time. User interest scores for features of the articles are determined based on the weighted views, and the user interest profile is generated for the given user based on the user interest scores.

公开(公告)号：US20140280890A1

公开(公告)日：2014-09-18

申请号：US13836758

申请日：2013-03-15

Applicant: YAHOO! INC.

Inventor： Xing Yi ,  Alyssa Glass ,  Dilan Gorur

IPC: H04L12/26

CPC classification number: H04L67/22 ,  G06Q30/0242 ,  G06Q30/0251 ,  H04L67/306 ,  H04L69/28

Abstract: Method, system, and programs for measuring user engagement. In one example, a type of user activities with respect to a plurality pieces of content is detected. Information associated with the type of user activities is recorded. A time measure associated with at least one of the plurality pieces of content is obtained based on the recorded information. A user engagement score with respect to the at least one piece of content is calculated based on the time measure.

Abstract translation: 测量用户参与度的方法，系统和程序。 在一个示例中，检测关于多个内容的用户活动的类型。 记录与用户活动类型相关联的信息。 基于记录的信息获得与多条内容中的至少一个相关联的时间度量。 基于时间测量来计算相对于至少一条内容的用户参与度分数。