公开(公告)号：US20140095328A1

公开(公告)日：2014-04-03

申请号：US13792569

申请日：2013-03-11

Applicant: YAHOO! INC.

Inventor： Shaun Forouzandeh ,  Guy Schackman ,  Agnes Liu ,  Chialing Hsu Sarva ,  Bonnie Pan

IPC: G06Q30/02

CPC classification number: G06Q30/0277

Abstract: An interactive reveal advertising unit is presented in a webpage. The motion and animation of the advertising unit's creative is tied to the user interaction with the device displaying the webpage, the web page or the advertising unit itself, so that the creative responds directly to the user interaction. The overall layout of the creative elements in the unit is changed based on various factors. The advertising unit also expands to reveal an expanded canvas that displays additional media.

Abstract translation: 互动式展示广告单元在网页中呈现。 广告单元的广告素材的动作和动画与用户与显示网页，网页或广告单元本身的设备的交互关系在一起，使广告单元直接响应用户交互。 单位中的创意元素的总体布局根据各种因素而改变。 广告单元还扩展，以显示展开其他媒体的扩展画布。