公开(公告)号：US20140324604A1

公开(公告)日：2014-10-30

申请号：US13872453

申请日：2013-04-29

Applicant: YAHOO! INC.

Inventor： Enrique A. Munoz Torres ,  Marissa A. Mayer ,  Rohit Chandra ,  Lawrence Weyer, III ,  Saurabh Dixit ,  Peter Chen

IPC: G06Q30/02

CPC classification number: G06Q30/0276

Abstract: A system and method automatically transforms preexisting advertising creatives adapted for a first content service environment into advertising creatives for a second content service environment. The transformed advertising creative are then suitable for initiating a new advertising campaign. In one example, the system transforms advertising creatives from search advertisements and display advertisements into creatives for a stream advertising campaign. Stream advertisements may then be placed into a stream of content displayed on a user device. The transformed advertising creatives may be included in a proposal to a prospective advertiser. The advertiser then can choose to accept the proposal. The process of creating new advertising creatives for the proposal to the advertiser is simplified, automated and made more efficient.

Abstract translation: 系统和方法自动将适合第一内容服务环境的预先存在的广告创意转换为第二内容服务环境的广告素材。 转换后的广告素材适合发起新的广告活动。 在一个示例中，系统将广告素材从搜索广告和展示广告转换为用于流广告活动的广告素材。 然后，流广告可以被放置在用户设备上显示的内容流中。 转换后的广告素材可能会包含在潜在广告客户的提案中。 然后，广告客户可以选择接受提案。 为广告客户创建新广告素材的提案简化，自动化，效率更高。

公开(公告)号：US20140324599A1

公开(公告)日：2014-10-30

申请号：US13872436

申请日：2013-04-29

Applicant: YAHOO! INC.

Inventor： Enrique A. Munoz Torres ,  Marissa A. Mayer

IPC: G06Q30/02

CPC classification number: G06Q30/0273 ,  G06Q30/0241

Abstract: A system and method for booking an online advertising campaign simplifies a process of onboarding an advertiser to a new online advertising product. An offer message for an advertising campaign is communicated from an online service provider to an advertiser. The offer message includes pre-generated advertising creative information for the advertising campaign, pricing information for the advertising campaign; and an initiation actuator selectable by the advertiser to accept the offer for the advertising campaign. If the offer is acceptable, the advertiser may simply click the initiation actuator to book the campaign.

Abstract translation: 用于预订在线广告活动的系统和方法简化了将广告商登载到新的在线广告产品的过程。 用于广告活动的报价信息从在线服务提供商传送到广告商。 提供消息包括广告活动的预先生成的广告创意信息，广告活动的定价信息; 以及可由广告商选择的启动执行者接受广告活动的提议。 如果报价可以接受，广告客户可以简单地点击启动执行器来预订广告系列。