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    Suggesting and/or providing targeting criteria for advertisements
    3.
    发明授权
    Suggesting and/or providing targeting criteria for advertisements 有权

    公开(公告)号：US10580033B2

    公开(公告)日：2020-03-03

    申请号：US15596210

    申请日：2017-05-16

    Applicant: Google Inc.

    Inventor： Ross Koningstein ,  Valentin Spitkovsky ,  Georges Harik ,  Noam M. Shazeer

    IPC: G06Q30/00 ,  G06Q30/02 ,  G06F16/31 ,  G06F16/33 ,  G06F16/35 ,  G06F16/68 ,  G06F16/332

    Abstract: Keyword suggestions that are category-aware (and field-proven) may be used to help advertisers better target the serving of their ads, and may reduce unused ad spot inventory. The advertiser can enter ad information, such as a creative, a landing Webpage, other keywords, etc. for example. A keyword facility may use this entered ad information as seed information to infer one or more categories. It may then request that the advertiser confirm or deny some basic feedback information (e.g., categories, Webpage information, etc.). For example, an advertiser may be provided with candidate categories and may be asked to confirm (e.g., using checkboxes) which of the categories are relevant to their ad. Keywords may be determined using at least the categories. The determined keywords may be provided to the advertiser as suggested keywords, or may automatically populate ad serving constraint information as targeting keywords. The ad server system can run a trial on the determined keywords to qualify or disqualify them as targeting keyword.

    METHODS AND APPARATUS FOR SERVING RELEVANT ADVERTISEMENTS
    5.
    发明申请
    METHODS AND APPARATUS FOR SERVING RELEVANT ADVERTISEMENTS 审中-公开
    用于服务相关广告的方法和装置

    公开(公告)号：US20140351029A1

    公开(公告)日：2014-11-27

    申请号：US14249146

    申请日：2014-04-09

    Applicant: Google, Inc.

    Inventor： Jeffrey A. DEAN ,  Georges Harik ,  Paul Buchheit

    IPC: G06Q30/02 ,  G06F17/30

    CPC classification number: G06Q30/0256 ,  G06F16/35 ,  G06F16/951 ,  G06Q30/02 ,  G06Q30/0242 ,  G06Q30/0251 ,  G06Q30/0263 ,  Y10S707/944

    Abstract: The relevance of advertisements to a user's interests is improved. In one implementation, the content of a web page is analyzed to determine a list of one or more topics associated with that web page. An advertisement is considered to be relevant to that web page if it is associated with keywords belonging to the list of one or more topics. One or more of these relevant advertisements may be provided for rendering in conjunction with the web page or related web pages.

    Abstract translation: 广告与用户兴趣的相关性得到改善。 在一个实现中，分析网页的内容以确定与该网页相关联的一个或多个主题的列表。 如果广告与属于一个或多个主题列表的关键字相关联，则该广告被认为与该网页相关。 可以提供这些相关广告中的一个或多个，以便与网页或相关网页一起呈现。

    METHODS AND SYSTEMS FOR DEVELOPING AN INSTANT MESSAGING NETWORK
    7.
    发明申请
    METHODS AND SYSTEMS FOR DEVELOPING AN INSTANT MESSAGING NETWORK 审中-公开
    用于开发即时消息传递网络的方法和系统

    公开(公告)号：US20160373385A1

    公开(公告)日：2016-12-22

    申请号：US15255110

    申请日：2016-09-01

    Applicant: Google Inc.

    Inventor： Georges Harik ,  John Piscitello

    IPC: H04L12/58

    CPC classification number: H04L51/04 ,  G06F16/245 ,  G06Q10/10 ,  H04L51/043

    Abstract: An instant messaging (IM) system has an IM server connected to a communication network, and logic operable on the IM server enabling a first user to browse contacts associated with a second user. In some cases the first user can add and list contacts accessed by browsing the contacts associated with the second user.

    Abstract translation: 即时消息（IM）系统具有连接到通信网络的IM服务器，并且可在IM服务器上操作的逻辑使得第一用户能够浏览与第二用户相关联的联系人。 在某些情况下，第一个用户可以通过浏览与第二个用户相关联的联系人来添加和列出访问的联系人。

    Methods and Apparatus for Ordering Advertisements Based on Performance Information
    8.
    发明申请
    Methods and Apparatus for Ordering Advertisements Based on Performance Information 审中-公开

    公开(公告)号：US20170249664A1

    公开(公告)日：2017-08-31

    申请号：US15593908

    申请日：2017-05-12

    Applicant: Google Inc.

    Inventor： Georges Harik ,  Lawrence E. Page ,  Jane Manning

    IPC: G06Q30/02 ,  G06F17/30

    CPC classification number: G06Q30/0254 ,  G06F16/68 ,  G06Q30/0255

    Abstract: An ordering of advertisements requested by an ad consumer is based on scores generated for the ads. In each case, a score may be a function of at least one performance parameter associated with the ad. The ad consumer may generate presentation information (e.g., a Web page) including advertisements and non-advertisement content (e.g., search results) by (i) accepting the non-advertisement content and advertisements, each of the advertisements including a score, and (ii) combining the non-advertisement content and the advertisements such that relative placements of the advertisements are based on their associated scores.

    Suggesting and/or Providing Ad Serving Constraint Information
    9.
    发明申请
    Suggesting and/or Providing Ad Serving Constraint Information 有权
    建议和/或提供广告投放约束信息

    公开(公告)号：US20150012356A1

    公开(公告)日：2015-01-08

    申请号：US14280276

    申请日：2014-05-16

    Applicant: Google Inc.

    Inventor： Jeffrey A. Dean ,  Georges Harik ,  Paul Buchheit

    IPC: G06Q30/02

    CPC classification number: G06Q30/0256 ,  G06F17/3051 ,  G06Q30/02 ,  G06Q30/0254 ,  G06Q30/0261 ,  G06Q30/0269 ,  G06Q30/0277

    Abstract: Targeting information (also referred to as ad “serving constraints”) or candidate targeting information for an advertisement is identified. Targeting information may be identified by extracting topics or concepts from, and/or generating topics or concepts based on, ad information, such as information from a Web page to which an ad is linked (or some other Web page of interest to the ad or advertiser). The topics or concepts may be relevant queries associated with the Web page of interest, clusters, etc.

    Abstract translation: 识别针对广告的定位信息（也称为“服务约束”）或候选定向信息。 定位信息可以通过从广告信息中提取主题或概念，和/或产生主题或概念来识别，诸如广告链接到的网页（或广告感兴趣的某些其他网页）的信息，或者 广告客户）。 主题或概念可以是与感兴趣的网页，群集等相关联的相关查询。

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