公开(公告)号：US20170024764A1

公开(公告)日：2017-01-26

申请号：US14806310

申请日：2015-07-22

Applicant: Facebook, Inc.

Inventor： Jonathan Mooser ,  Yi Tang ,  Justin Paul Parrella ,  Shuo Li ,  Kai Du

IPC: G06Q30/02 ,  G06F17/30

CPC classification number: G06Q30/0254 ,  G06F16/24578 ,  G06F16/9535 ,  G06Q30/0275 ,  G06Q30/0277

Abstract: An online system receives advertisement (“ad”) requests for presentation to online system users. An ad request may include an identifier of a landing page identifying a source external to the online system from which content is retrieved and presented to a user who interacts with content from the ad request. The online system determines a quality score for the source based on a frequency with which online system users request content from the source via the online system and various types of interactions by online system users with content associated with the source that is presented by the online system (e.g., interactions with content associated with the source indicating user interest in the source). Based on the quality score for the source, the online system modifies a score for the ad request used by the online system to determine whether to present content form the ad request to a user.

Abstract translation: 在线系统接收向在线系统用户呈现的广告（“ad”）请求。 广告请求可以包括标识在线系统外部的源的标识符，该在线系统从内容被检索并呈现给与广告请求的内容进行交互的用户。 在线系统根据在线系统用户通过在线系统从源头请求内容的频率确定源的质量得分，以及具有与在线系统呈现的源相关联的内容的在线系统用户的各种类型的交互 （例如，与源相关联的内容的交互，指示用户对源的兴趣）。 基于源的质量得分，在线系统修改在线系统使用的广告请求的分数，以确定是否向用户呈现广告请求的内容。