公开(公告)号：US09059950B2

公开(公告)日：2015-06-16

申请号：US13667552

申请日：2012-11-02

Applicant: Apple Inc.

Inventor： Michael Froimowitz Greenzeiger ,  Steven C. Bredenberg

IPC: H04L12/58 ,  H04L12/24 ,  H04L29/06 ,  G06Q30/02 ,  G06Q50/00

CPC classification number: H04L51/12 ,  G06Q30/02 ,  G06Q30/0241 ,  G06Q50/01 ,  H04L29/06346 ,  H04L41/5093 ,  H04L51/00 ,  H04L51/14 ,  H04L51/34

Abstract: Disclosed herein are systems, methods, and non-transitory computer-readable storage media for managing a viral invitational content campaign. Invitational content is delivered with a user interface element that, upon selection, transmits a forwarding request to the content delivery server. The content delivery server generates a link with a unique identifier and creates a forwarding entry that includes the unique identifier and identifies the item of invitational content. The link is returned in response to the forwarding request. Upon selection of the link, a request including the unique identifier is transmitted to the content delivery server which accesses the corresponding forwarding entry to return the corresponding item of invitational content. A viral campaign dictates a target spend range and throttling methods are utilized to manage the spend. Invitational content forwarding, delivery cost, and content selection are variable to manage the spend. Calculated metrics are also used to manage spend.

Abstract translation: 本文公开了用于管理病毒性邀请内容活动的系统，方法和非暂时的计算机可读存储介质。 邀请内容与用户界面元素一起递送，该用户界面元素在选择时向内容递送服务器发送转发请求。 内容递送服务器生成具有唯一标识符的链接，并创建包括唯一标识符并标识邀请内容的项的转发条目。 响应于转发请求返回链接。 在选择链接时，将包含唯一标识符的请求发送到访问相应的转发条目的内容递送服务器，以返回相应的邀请内容项。 病毒性的广告系列决定了目标支出范围，并采用扼制方法来管理支出。 邀请内容转发，投放费用和内容选择是可变的，以管理支出。 计算的指标也用于管理支出。

公开(公告)号：US20160283996A1

公开(公告)日：2016-09-29

申请号：US14671942

申请日：2015-03-27

Applicant: Apple Inc.

Inventor： Amir Bakhshaie ,  Michael Froimowitz Greenzeiger ,  Steven C. Bredenberg

IPC: G06Q30/06 ,  H04W4/02

CPC classification number: G06Q30/0613 ,  H04W4/029

Abstract: Disclosed are systems, methods, and non-transitory computer-readable storage media for an online affiliate program for offline retail businesses. An online content retailer that sells content items (e.g., music, movies, books, etc.) can provide an affiliate program to offline retail businesses (e.g., brick and mortar businesses) whereby, upon entering into a contractual relationship to be an affiliate of the online content retailer, an offline retail business can receive a commission fee for business driven to the online content retailer by the offline retail business (e.g., purchases of content items from the online content retailer driven by the affiliate).

Abstract translation: 公开了用于离线零售业务的在线联属计划的系统，方法和非暂时的计算机可读存储介质。 销售内容项目（例如音乐，电影，书籍等）的在线内容零售商可以向离线零售业务（例如，实体业务）提供联属计划，从而在订立合同关系后成为合伙关系 在线内容零售商，离线零售业务可以通过离线零售业务（例如从由联属营销商驱动的在线内容零售商购买内容项目）获得业务驱动到在线内容零售商的佣金费用。

公开(公告)号：US10055756B2

公开(公告)日：2018-08-21

申请号：US14057388

申请日：2013-10-18

Applicant: Apple Inc.

Inventor： Michael Froimowitz Greenzeiger ,  Steven C. Bredenberg ,  Christopher John Foster Bullen ,  Mark C. Lay

IPC: G06Q30/00 ,  G06Q30/02

CPC classification number: G06Q30/0251

Abstract: Systems, methods, and computer-readable storage media for determining user engagement levels during a presentation of content. The system first collects data associated with a user session at a client device. Next, the system predicts a user engagement level during the user session by applying an engagement predicting rule to the data. The system can predicts respective user engagement levels for various segments of the presentation by applying one or more engagement predicting rules to the data. The system then presents invitational content based on the user engagement level.

公开(公告)号：US09836760B2

公开(公告)日：2017-12-05

申请号：US14169478

申请日：2014-01-31

Applicant: Apple Inc.

Inventor： Michael Froimowitz Greenzeiger ,  Mehul K. Sanghavi ,  Ravindra M. Phulari ,  Ryan S. Mehlmauer ,  Steven C. Bredenberg

IPC: G06Q30/00 ,  G06Q30/02

CPC classification number: G06Q30/0244

Abstract: Systems, methods, and computer-readable storage media for determining user journeys during presentations of content. The system first determines an average time spent for sessions associated with a presentation of content. Next, the system identifies a representative group of sessions from the sessions by identifying each of the sessions having a respective time spent within a statistical range from the average time spent for the sessions. The system then determines a most common path of events from the representative group of sessions to yield a most common user journey associated with the presentation of content.

公开(公告)号：US09767477B2

公开(公告)日：2017-09-19

申请号：US13863848

申请日：2013-04-16

Applicant: Apple Inc.

Inventor： Michael Froimowitz Greenzeiger ,  Steven C. Bredenberg

IPC: G06Q30/02 ,  G06F3/0482 ,  G06F3/0484

CPC classification number: G06Q30/0242 ,  G06F3/0482 ,  G06F3/04842 ,  G06Q30/0246

Abstract: The disclosed technology addresses the need in the art for determining whether a selection of an invitational content item was accidental or intentional based on selection signals that describe the selection. For example, a selection signal can be a selection point, response time, multiple selection count, context of the selection, user preference data, etc. A response to the selection can be based on whether the selection was determined to be accidental or intentional. If the selection was determined to be intentional, the response can be the regular response associated with selection of the invitational content item, i.e. registering the selection for billing and presenting secondary content to the user. If the selection was determined to be accidental, the selection can be ignored. Thus, the selection would not register for billing purposes and secondary content would not be presented to the user.

公开(公告)号：US10956933B2

公开(公告)日：2021-03-23

申请号：US16038481

申请日：2018-07-18

Applicant: Apple Inc.

Inventor： Michael Froimowitz Greenzeiger ,  Steven C. Bredenberg ,  Christopher John Foster Bullen ,  Mark C. Lay

IPC: G06Q30/00 ,  G06Q30/02

Abstract: Systems, methods, and computer-readable storage media for determining user engagement levels during a presentation of content. The system first collects data associated with a user session at a client device. Next, the system predicts a user engagement level during the user session by applying an engagement predicting rule to the data. The system can predicts respective user engagement levels for various segments of the presentation by applying one or more engagement predicting rules to the data. The system then presents invitational content based on the user engagement level.

公开(公告)号：US20180322529A1

公开(公告)日：2018-11-08

申请号：US16038481

申请日：2018-07-18

Applicant: Apple Inc.

Inventor： Michael Froimowitz Greenzeiger ,  Steven C. Bredenberg ,  Christopher John Foster Bullen ,  Mark C. Lay

IPC: G06Q30/02

CPC classification number: G06Q30/0251

Abstract: Systems, methods, and computer-readable storage media for determining user engagement levels during a presentation of content. The system first collects data associated with a user session at a client device. Next, the system predicts a user engagement level during the user session by applying an engagement predicting rule to the data. The system can predicts respective user engagement levels for various segments of the presentation by applying one or more engagement predicting rules to the data. The system then presents invitational content based on the user engagement level.

公开(公告)号：US20160323343A1

公开(公告)日：2016-11-03

申请号：US14698360

申请日：2015-04-28

Applicant: Apple Inc.

Inventor： Mehul K. Sanghavi ,  Michael Froimowitz Greenzeiger ,  Steven C. Bredenberg

IPC: H04L29/06 ,  H04L29/08

CPC classification number: H04L65/602 ,  H04L65/4076

Abstract: Systems, methods, and computer-readable storage media for dynamic radio content. The system generates a media item to be inserted into a media stream. The media item can include multiple segments associated with a set of discrete components. Next, the system inserts the media item into the media stream. In response to a triggering event, the system then re-generates the media item by assembling the multiple segments using a new set of the discrete components. The system then inserts the re-generated media item into the media stream.

Abstract translation: 用于动态无线电内容的系统，方法和计算机可读存储介质。 系统生成要插入到媒体流中的媒体项目。 媒体项目可以包括与一组离散组件相关联的多个片段。 接下来，系统将媒体项目插入到媒体流中。 响应于触发事件，系统然后通过使用新的一组离散组件组合多个段来重新生成媒体项目。 然后，系统将重新生成的媒体项目插入到媒体流中。

公开(公告)号：US10284618B2

公开(公告)日：2019-05-07

申请号：US14698360

申请日：2015-04-28

Applicant: Apple Inc.

Inventor： Mehul K. Sanghavi ,  Michael Froimowitz Greenzeiger ,  Steven C. Bredenberg

IPC: H04L29/06

Abstract: Systems, methods, and computer-readable storage media for dynamic radio content. The system generates a media item to be inserted into a media stream. The media item can include multiple segments associated with a set of discrete components. Next, the system inserts the media item into the media stream. In response to a triggering event, the system then re-generates the media item by assembling the multiple segments using a new set of the discrete components. The system then inserts the re-generated media item into the media stream.

公开(公告)号：US20150220970A1

公开(公告)日：2015-08-06

申请号：US14169478

申请日：2014-01-31

Applicant: Apple Inc.

Inventor： Michael Froimowitz Greenzeiger ,  Mehul K. Sanghavi ,  Ravindra M. Phulari ,  Ryan S. Mehlmauer ,  Steven C. Bredenberg

IPC: G06Q30/02

CPC classification number: G06Q30/0244

Abstract: Systems, methods, and computer-readable storage media for determining user journeys during presentations of content. The system first determines an average time spent for sessions associated with a presentation of content. Next, the system identifies a representative group of sessions from the sessions by identifying each of the sessions having a respective time spent within a statistical range from the average time spent for the sessions. The system then determines a most common path of events from the representative group of sessions to yield a most common user journey associated with the presentation of content.

Abstract translation: 系统，方法和计算机可读存储介质，用于在介绍内容时确定用户行程。 系统首先确定与呈现内容相关联的会话的平均时间。 接下来，系统通过从用于会话的平均时间中识别在统计范围内花费的相应时间的每个会话来识别会话中的代表性会话组。 然后，该系统确定来自代表性会话组的最常见的事件路径，以产生与内容呈现相关联的最常见的用户行程。