Abstract:
A shared “universal” virtual shopping cart (“the cart”) may be provided by a host to enable information sharing between multiple disparate electronic marketplaces provided by various merchants. The host may obtain user information via the cart to improve interactions with a user. The host may recommend an item to the user that is offered at a lower price and related to an item retained in the user's cart. The host may also recommend items based on a user's purchase history, such as complementary items (e.g., up-sell items) and items other users may recommend. In some aspects, the host may compile best selling lists based on data from multiple electronic marketplaces. The host may also perform user specific operations such as indicate an item in a cart is a duplicate of a previous purchase and monitor a price and/or available quantities of an item in the cart.
Abstract:
A shared “universal” virtual shopping cart (“the cart”) may be provided by a host to enable information sharing between multiple disparate electronic marketplaces provided by various merchants. The host may obtain user information via the cart to improve interactions with a user. The host may recommend an item to the user that is offered at a lower price and related to an item retained in the user's cart. The host may also recommend items based on a user's purchase history, such as complementary items (e.g., up-sell items) and items other users may recommend. In some aspects, the host may compile best selling lists based on data from multiple electronic marketplaces. The host may also perform user specific operations such as indicate an item in a cart is a duplicate of a previous purchase and monitor a price and/or available quantities of an item in the cart.
Abstract:
A shared “universal” virtual shopping cart (“the cart”) may be provided by a host to enable information sharing between multiple disparate electronic marketplaces provided by various merchants. The host may obtain user information via the cart to improve interactions with a user. The host may recommend an item to the user that is offered at a lower price and related to an item retained in the user's cart. The host may also recommend items based on a user's purchase history, such as complementary items (e.g., up-sell items) and items other users may recommend. In some aspects, the host may compile best selling lists based on data from multiple electronic marketplaces. The host may also perform user specific operations such as indicate an item in a cart is a duplicate of a previous purchase and monitor a price and/or available quantities of an item in the cart.
Abstract:
Systems and methods for authenticating a request submitted from a client device through a third party content provider to an electronic entity are described. In one embodiment, a method includes providing a trusted script to the third party content provider, passing a trust token to the third party content provider and to the client device, and, in response to a request submitted from the client device through the third party content provider, validating the trust token associated with the request with the token passed to the client device, and processing the request. The trusted script is configured to create a trusted window on the third party Web page displayed on the client computing device, receive a trust token from the electronic entity through the trusted window, and associate the trust token with requests submitted from the client computing device through the third party content provider to the electronic entity.