公开(公告)号：US20140129668A1

公开(公告)日：2014-05-08

申请号：US13667552

申请日：2012-11-02

Applicant: APPLE INC.

Inventor： Michael Froimowitz Greenzeiger ,  Steven C. Berdenberg

IPC: G06F15/16

CPC classification number: H04L51/12 ,  G06Q30/02 ,  G06Q30/0241 ,  G06Q50/01 ,  H04L29/06346 ,  H04L41/5093 ,  H04L51/00 ,  H04L51/14 ,  H04L51/34

Abstract: Disclosed herein are systems, methods, and non-transitory computer-readable storage media for managing a viral invitational content campaign. Invitational content is delivered with a user interface element that, upon selection, transmits a forwarding request to the content delivery server. The content delivery server generates a link with a unique identifier and creates a forwarding entry that includes the unique identifier and identifies the item of invitational content. The link is returned in response to the forwarding request. Upon selection of the link, a request including the unique identifier is transmitted to the content delivery server which accesses the corresponding forwarding entry to return the corresponding item of invitational content. A viral campaign dictates a target spend range and throttling methods are utilized to manage the spend. Invitational content forwarding, delivery cost, and content selection are variable to manage the spend. Calculated metrics are also used to manage spend.

Abstract translation: 本文公开了用于管理病毒性邀请内容活动的系统，方法和非暂时的计算机可读存储介质。 邀请内容与用户界面元素一起递送，该用户界面元素在选择时向内容递送服务器发送转发请求。 内容递送服务器生成具有唯一标识符的链接，并创建包括唯一标识符并标识邀请内容的项的转发条目。 响应于转发请求返回链接。 在选择链接时，将包含唯一标识符的请求发送到访问相应的转发条目的内容递送服务器，以返回相应的邀请内容项。 病毒性的广告系列决定了目标支出范围，并采用扼制方法来管理支出。 邀请内容转发，投放费用和内容选择是可变的，以管理支出。 计算的指标也用于管理支出。