A method, a device, and a non-transitory storage medium provide for receiving data that indicates programs available to users, wherein the programs include linear television programs, video-on-demand programs, and pay-per-view programs; determining, by the network device, a popularity value for each program; comparing, by the network device, each popularity value with a threshold popularity value; determining, by the network device, whether each popularity value satisfies the threshold popularity value; assigning, by the network device, each program associated with each popularity value that satisfies the threshold popularity value to multicast delivery based on the determining, wherein one or more programs assigned to multicast delivery include one or more of a video-on-demand program or a pay-per-view program; and multicasting each program assigned to multicast delivery.