The systems and methods of the present invention provide for a number of improvements to the TV consumption process, including personalization, community viewing, shared presence and context, messaging, access to ratings and recommendations (including community reviews), alerts, etc. One method that the present invention provides allows for the indication of a given user's context to be provided to other users, such as users in the given user's social network. The method comprises generating an indication of a change in context for a given user, the context comprising information regarding an action of the given user. The indication of the change in context for the given user is propagated to one or more users in the social network for the given user. The indication of the change in context of the given user is presented to users in the given user's social network in conjunction with TV content.