Aspects of the subject disclosure may include, for example, identifying video content having a scheduled broadcast time during a first viewing period that satisfies a viewership threshold and facilitating a transfer of the video content to a multimedia storage device. The video content is transferred to the multimedia storage device during a second viewing period prior to the first viewing period. The video content includes the data to prevent the multimedia storage device from sending the video content to another device prior to the time when the program is scheduled to be broadcast. Other embodiments are disclosed.