A flexible portable device holding and cradling apparatus that overcomes limitations of the prior art by providing a flexible portable device mounting apparatus provided by a frame that is structured for being coupled to an external mounting device, the frame having a mounting surface and a plurality of first and second passages provided adjacent to each of opposing side edges thereof; a plurality of substantially resiliently flexible clamps each having a leg portion, a finger portion extended from the leg portion, and a substantially resiliently flexible urging portion coupled between the leg portion and the finger portion; and coupling means operating between different ones of the first and second passages of the frame and the leg portion of each of different ones of the clamps for coupling the leg portion relative to the mounting surface.