A method for providing a cross-platform interface for a television device is provided, including the following method operations: identifying available services for consumption on a television device, wherein the available services include two or more of a broadcast television service, an on-demand video service, and an internet content service; determining a current date and time; determining content items available for consumption from each of the available services at the current date and time; determining an allocation of display locations in a cross-platform interface for content items from each of the available services, the allocation defining a relative amount of display locations for each of the available services based on a device profile associated with the television device; assigning content items to the display locations in accordance with the determined allocation.