A gaze detection apparatus includes a light source which illuminates a user's eye, an imaging unit which generates an image by capturing the image of a user's face, and a processor adapted to: estimate a distance between the imaging unit and the user's face; calculate the ratio of the distance between the imaging unit and the user's face to a separation distance between the imaging unit and the light source and determine, based on the ratio, whether a bright pupil phenomenon occurs; detect from the captured image a corneal reflection image of the light source and a center of the user's pupil when determining that the bright pupil phenomenon does not occur; and detect the user's gaze direction or gaze position based on a positional relationship between the center of the user's pupil and the corneal reflection image when determining that the bright pupil phenomenon does not occur.