A system and machine-implemented method for verifying ownership of an organization and providing authenticated organizational badges to be displayed is provided. A request for ownership verification is received from an organization. A first bi-directional link between a profile page for the organization and a control panel designated to the organization is established. A second bi-directional link between the profile page for the organization and a webpage of the organization is further established. An ownership of the organization is verified based on the established first and second bi-directional links. When the ownership of the organization is verified, a badge based on the profile page for the organization is provided for display in the web-based application.